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Maurice Richard Robinson Jr. (May 15, 1937 – June 5, 2021) was an American business executive and educator. From 1975 until his death in 2021, Robinson was the chief executive officer of
Scholastic Corporation Scholastic Corporation () is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, parents, and children. Products are distributed via retail and on ...
. Robinson was noted for bringing many book franchises to younger readers, such as ''
Harry Potter ''Harry Potter'' is a series of seven fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley, all of whom are students a ...
'' and ''
Captain Underpants ''Captain Underpants'' is an illustrated children's novel series by American author and illustrator Dav Pilkey. The series revolves around two fourth graders, George Beard and Harold Hutchins, living in Piqua, Ohio, and Captain Underpants, ...
''.


Early life

Robinson was born in 1937 in
Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...
, Pennsylvania. He was the oldest of five children of Florence ''
née A birth name is the name of a person given upon birth. The term may be applied to the surname, the given name, or the entire name. Where births are required to be officially registered, the entire name entered onto a birth certificate or birth ...
'' Liddell and Maurice R. Robinson; he had three sisters and one brother. He was raised in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five Boroughs of New York City, boroughs of New York City. The borough is also coextensive with New York County, one of the List of co ...
. He was educated at
Harvard College Harvard College is the undergraduate college of Harvard University, an Ivy League research university in Cambridge, Massachusetts. Founded in 1636, Harvard College is the original school of Harvard University, the oldest institution of higher ...
and later at
St Catharine's College, Cambridge St Catharine's College is a constituent college of the University of Cambridge. Founded in 1473 as Katharine Hall, it adopted its current name in 1860. The college is nicknamed "Catz". The college is located in the historic city-centre of Cam ...
, in England, and at
Teachers College, Columbia University Teachers College, Columbia University (TC), is the graduate school of education, health, and psychology of Columbia University, a private research university in New York City. Founded in 1887, it has served as one of the official faculties a ...
; he would later become a benefactor of Teachers College. After graduating, he became a high school English teacher in
Evanston, Illinois Evanston ( ) is a city, suburb of Chicago. Located in Cook County, Illinois, Cook County, Illinois, United States, it is situated on the North Shore (Chicago), North Shore along Lake Michigan. Evanston is north of Chicago Loop, Downtown Chicago, ...
. In the mid-1960s, he began working as a classroom magazine editor at
Scholastic Corporation Scholastic Corporation () is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, parents, and children. Products are distributed via retail and on ...
.


Business career

In 1971, Robinson became a board member of Scholastic, the educational publishing company founded by his father in 1920. He became President of Scholastic in 1974 and CEO a year later. He was elected to the position of chairman of the board in 1982. Through the first years of his tenure as Scholastic CEO, the company faced financial constraints and had modest success. Under his leadership, the company became an important children’s book publisher. It had great success with the ''
Harry Potter ''Harry Potter'' is a series of seven fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley, all of whom are students a ...
'' series and ''
Captain Underpants ''Captain Underpants'' is an illustrated children's novel series by American author and illustrator Dav Pilkey. The series revolves around two fourth graders, George Beard and Harold Hutchins, living in Piqua, Ohio, and Captain Underpants, ...
'', and broke ground with
Alex Gino Alex Gino is an American children's book writer. Gino's debut book, '' George'', was the winner of the 2016 Stonewall Book AwardALAnews. (January 12, 2016"2016 Stonewall Book Awards Announced."/ref> as well as the 2016 Lambda Literary Award in t ...
’s ''
George George may refer to: People * George (given name) * George (surname) * George (singer), American-Canadian singer George Nozuka, known by the mononym George * George Washington, First President of the United States * George W. Bush, 43rd Pres ...
''. However, it did face controversy, with some viewing ''Harry Potter'' as inappropriate for younger readers, the company's main demographic. ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' said that Robinson made it possible for the ''Harry Potter'' and ''
The Hunger Games ''The Hunger Games'' is a series of young adult dystopian novels written by American author Suzanne Collins. The first three novels are part of a trilogy following teenage protagonist Katniss Everdeen, and the fourth book is a prequel se ...
'' novel franchises to become mainstream in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
. Robinson oversaw the digitizing of reading materials published by the company, and advocated for company diversity. In 2016, Scholastic and Robinson saw controversy over the publication of a picture story titled '' A Birthday Cake for George Washington'', which showed one of Washington's slaves, the chef Hercules, preparing a cake for him. The book was pulled by Scholastic after widespread criticism of the book’s failure to convey the realities of slavery. In describing his goal for Scholastic’s publications to be informed by the changing culture, Robinson said, "We are dealing with issues like global warming, racial inequality, in a way that doesn’t polarize the issue but gives points of views on both sides and is a balanced neutral position, but not in a sense of being bland".


Personal life

In 1968, Robinson married Katherine Woodroofe, a magazine editor at Scholastic. They later divorced. Robinson was married to Helen V. Benham, who founded the Early Childhood Division at Scholastic, from 1986 until 2003. They had two sons. He lived in New York City and owned a condo in
Greenwich Village Greenwich Village ( , , ) is a neighborhood on the west side of Lower Manhattan in New York City, bounded by 14th Street to the north, Broadway to the east, Houston Street to the south, and the Hudson River to the west. Greenwich Village ...
until 2016. Robinson said that
James Joyce James Augustine Aloysius Joyce (2 February 1882 – 13 January 1941) was an Irish novelist, poet, and literary critic. He contributed to the Modernism, modernist avant-garde movement and is regarded as one of the most influential and important ...
's ''
A Portrait of the Artist as a Young Man ''A Portrait of the Artist as a Young Man'' is the first novel of Irish writer James Joyce. A '' Künstlerroman'' written in a modernist style, it traces the religious and intellectual awakening of young Stephen Dedalus, Joyce's fictional alt ...
'' was an inspiration for his tenure as Scholastic CEO. He died on June 5, 2021, while on vacation with his family on
Martha's Vineyard Martha's Vineyard, often simply called the Vineyard, is an island in the Northeastern United States, located south of Cape Cod in Dukes County, Massachusetts, known for being a popular, affluent summer colony. Martha's Vineyard includes th ...
in
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
, aged 84. The cause was said to be either a stroke or a
heart attack A myocardial infarction (MI), commonly known as a heart attack, occurs when blood flow decreases or stops to the coronary artery of the heart, causing damage to the heart muscle. The most common symptom is chest pain or discomfort which m ...
.


Awards and honors

Robinson received an honorary
National Book Award The National Book Awards are a set of annual U.S. literary awards. At the final National Book Awards Ceremony every November, the National Book Foundation presents the National Book Awards and two lifetime achievement awards to authors. The N ...
. ''
PEN America PEN America (formerly PEN American Center), founded in 1922 and headquartered in New York City, is a nonprofit organization that works to defend and celebrate free expression in the United States and worldwide through the advancement of liter ...
'' noted him for his contributions to free expression in literature and publishing. The 2021 film ''
Clifford the Big Red Dog ''Clifford the Big Red Dog'' is an American children's book series about the adventures of a precocious girl named Emily Elizabeth and her titular pet: a giant, red-furred dog named Clifford. It was first published in 1963 and was written by No ...
'' was dedicated to his memory.


References


External links


Profile: Richard Robinson
at ''Wallmine''
Interview with Dick Robinson
at Bamboo Innovator {{DEFAULTSORT:Robinson, Richard 1937 births 2021 deaths American chief executives American high school teachers Businesspeople from Pittsburgh Businesspeople from New York City Harvard College alumni Alumni of the University of Cambridge Teachers College, Columbia University alumni 20th-century American businesspeople 21st-century American businesspeople