The 1968 presidential campaign of Richard Nixon, the
36th vice president of the United States
The vice president of the United States (VPOTUS) is the second-highest ranking office in the Executive branch of the United States government, executive branch of the U.S. federal government, after the president of the United States, and ranks f ...
, began when
Nixon
Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until his resignation in 1974. A member of the Republican Party, he previously served as the 36th vice president under P ...
, the
Republican nominee of 1960, formally announced his candidacy, following a year's preparation and five years' political reorganization after defeats in the
1960 presidential election and the
1962 California gubernatorial election
Year 196 (Roman numerals, CXCVI) was a leap year starting on Thursday of the Julian calendar. At the time, it was known as the Year of the Consulship of Dexter and Messalla (or, less frequently, year 949 ''Ab urbe condita''). The denomination 1 ...
.
''En route'' to the
Republican Party's presidential nomination, Nixon faced challenges from
Governor
A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
George Romney of Michigan,
Governor
A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
Nelson Rockefeller
Nelson Aldrich "Rocky" Rockefeller (July 8, 1908 – January 26, 1979) was the 41st vice president of the United States, serving from 1974 to 1977 under President Gerald Ford. He was also the 49th governor of New York, serving from 1959 to 197 ...
of New York,
Governor
A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
Ronald Reagan
Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...
of California, and
Senator
A senate is a deliberative assembly, often the upper house or Legislative chamber, chamber of a bicameral legislature. The name comes from the Ancient Rome, ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior ...
Charles Percy of
Illinois
Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...
. Nixon won nine of the thirteen state primaries held that season, although due to the population of his state, Governor Reagan won the popular vote while carrying only California. These victories, along with pledged delegate support from states not holding primaries, secured Nixon the nomination on the first ballot of the
Republican National Convention
The Republican National Convention (RNC) is a series of presidential nominating conventions held every four years since 1856 by the Republican Party in the United States. They are administered by the Republican National Committee. The goal o ...
, where he named
Governor
A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
Spiro Agnew
Spiro Theodore Agnew (; November 9, 1918 – September 17, 1996) was the 39th vice president of the United States, serving from 1969 until his resignation in 1973. He is the second of two vice presidents to resign, the first being John C. ...
of
Maryland
Maryland ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic region of the United States. It borders the states of Virginia to its south, West Virginia to its west, Pennsylvania to its north, and Delaware to its east ...
as his
running mate
A running mate is a person running together with another person on a joint ticket during an election. The term is most often used in reference to the person in the subordinate position (such as the vice presidential candidate running with a pre ...
.
In the general election, Nixon emphasized "
law and order", positioning himself as the champion of what he called the "
silent majority
The silent majority is an unspecified large group of people in a country or group who do not express their opinions publicly. The term was popularized by U.S. President Richard Nixon in a televised address on November 3, 1969, in which he said, "A ...
". Running well ahead of his opponent, incumbent Vice President
Hubert Humphrey
Hubert Horatio Humphrey Jr. (May 27, 1911 – January 13, 1978) was an American politician who served from 1965 to 1969 as the 38th vice president of the United States. He twice served in the United States Senate, representing Minnesota from 19 ...
, his support slipped in the polls following his refusal to partake in
presidential debates, and following an announcement from President
Lyndon B. Johnson
Lyndon Baines Johnson (; August 27, 1908January 22, 1973), also known as LBJ, was the 36th president of the United States, serving from 1963 to 1969. He became president after the assassination of John F. Kennedy, under whom he had served a ...
that a halt in the bombing of Vietnam had been negotiated.
Winning a close election on November 5, 1968, Nixon and Agnew were
inaugurated as the
37th president of the United States and
39th vice president of the United States
The vice president of the United States (VPOTUS) is the second-highest ranking office in the Executive branch of the United States government, executive branch of the U.S. federal government, after the president of the United States, and ranks f ...
, respectively, on January 20, 1969. Nixon was the first vice president since
Martin Van Buren
Martin Van Buren ( ; ; December 5, 1782 – July 24, 1862) was the eighth president of the United States, serving from 1837 to 1841. A primary founder of the Democratic Party (United States), Democratic Party, he served as Attorney General o ...
in
1836
Events January–March
* January 1 — Hill Street Academy is named Colombo Academy and acquired by the Government, establishing the first public school in Sri Lanka.
* January 1 – Queen Maria II of Portugal marries Prince Ferdinand ...
to be elected president without first having succeeded to that office through the death of his predecessor, and the first non-incumbent vice president to be elected president.
Background

Nixon was elected to the
United States House of Representatives
The United States House of Representatives is a chamber of the Bicameralism, bicameral United States Congress; it is the lower house, with the U.S. Senate being the upper house. Together, the House and Senate have the authority under Artic ...
in
1946
1946 (Roman numerals, MCMXLVI) was a common year starting on Tuesday of the Gregorian calendar, the 1946th year of the Common Era (CE) and ''Anno Domini'' (AD) designations, the 946th year of the 2nd millennium, the 46th year of the 20th centur ...
, representing
California's 12th congressional district
California's 12th congressional district is a congressional district in northern California. Lateefah Simon, a Democratic Party (United States), Democrat, has represented the district since January 2025. The district was represented previously b ...
from 1947 until his
election to the Senate in 1950. As a member of Congress, he gained a reputation as a firm
anti-Communist
Anti-communism is political and ideological opposition to communist beliefs, groups, and individuals. Organized anti-communism developed after the 1917 October Revolution in Russia, and it reached global dimensions during the Cold War, when th ...
.
In
1952
Events January–February
* January 26 – Cairo Fire, Black Saturday in Kingdom of Egypt, Egypt: Rioters burn Cairo's central business district, targeting British and upper-class Egyptian businesses.
* February 6
** Princess Elizabeth, ...
, he was selected by General
Dwight D. Eisenhower
Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; October 14, 1890 – March 28, 1969) was the 34th president of the United States, serving from 1953 to 1961. During World War II, he was Supreme Commander of the Allied Expeditionar ...
, the Republican nominee for president, as his vice presidential nominee. Elected together with Eisenhower, he served as vice president during the height of the
Cold War
The Cold War was a period of global Geopolitics, geopolitical rivalry between the United States (US) and the Soviet Union (USSR) and their respective allies, the capitalist Western Bloc and communist Eastern Bloc, which lasted from 1947 unt ...
. In office, he traveled the world on "goodwill tours", promoting pro-American policies; he was re-elected with Eisenhower in
1956
Events
January
* January 1 – The Anglo-Egyptian Sudan, Anglo-Egyptian Condominium ends in Sudan after 57 years.
* January 8 – Operation Auca: Five U.S. evangelical Christian Missionary, missionaries, Nate Saint, Roger Youderian, E ...
.
At the end of Eisenhower's second term in 1960, Nixon ran unopposed for the Republican nomination, which he received. He
lost a close race to Senator
John F. Kennedy
John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), also known as JFK, was the 35th president of the United States, serving from 1961 until his assassination in 1963. He was the first Roman Catholic and youngest person elected p ...
of
Massachusetts
Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...
, which many credited in part to his unhealthy appearance during the first televised debate.
Nixon ran for Governor of California against incumbent
Pat Brown
Edmund Gerald "Pat" Brown (April 21, 1905 – February 16, 1996) was an American lawyer and politician who served as the 32nd governor of California from 1959 to 1967. His first elected office was as district attorney for San Francisco, and he ...
, and was defeated handily, leading the media to label him as a "loser". This defeat was widely believed to be the end of his career;
in an impromptu concession speech the morning after the election, Nixon famously blamed the media for favoring his opponent, saying, "you won't have Nixon to kick around anymore because, gentlemen, this is
my last press conference."
In September, the ''
New York Post
The ''New York Post'' (''NY Post'') is an American Conservatism in the United States, conservative
daily Tabloid (newspaper format), tabloid newspaper published in New York City. The ''Post'' also operates three online sites: NYPost. ...
'' published an article claiming that campaign donors were buying influence with Nixon by providing him with a secret cash fund for his personal expenses.
He moved to New York, joining the
Mudge Rose Guthrie Alexander & Ferdon law firm, and regrouped, considering (but deciding against) a run for president in 1964, and beginning to plan for a 1968 presidential campaign.
Campaign developments
Early stages
On January 7, 1967, Nixon held a secret meeting with his closest advisers to discuss a potential campaign, brainstorming strategies to obtain sufficient delegates to win the Republican nomination. He asked the attendees not to discuss the meeting with anyone, but to spread subtle hints that he would run for president. The next month, during an interview with the ''
Saturday Evening Post
''The Saturday Evening Post'' is an American magazine published six times a year. It was published weekly from 1897 until 1963, and then every other week until 1969. From the 1920s to the 1960s, it was one of the most widely circulated and influ ...
'', Nixon flatly denied he was running for president.
[Perlstein, p. 176] Nevertheless, polls suggested that he was the front-runner for the nomination. The
Gallup poll
Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Gallup provides analytics and man ...
from February 1967 showed Nixon leading Governor George Romney, his closest rival, 52% to 40%.
At this time he quietly began efforts to organize in
Indiana
Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
,
Nebraska
Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...
,
New Hampshire
New Hampshire ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
,
Oregon
Oregon ( , ) is a U.S. state, state in the Pacific Northwest region of the United States. It is a part of the Western U.S., with the Columbia River delineating much of Oregon's northern boundary with Washington (state), Washington, while t ...
, and
Wisconsin
Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...
, positioning to secure victories in those states' primaries the following year.
In March he gained the support of the
1964
Events January
* January 1 – The Federation of Rhodesia and Nyasaland is dissolved.
* January 5 – In the first meeting between leaders of the Roman Catholic and Orthodox churches since the fifteenth century, Pope Paul VI and Patria ...
Republican nominee, Senator
Barry Goldwater
Barry Morris Goldwater (January 2, 1909 – May 29, 1998) was an American politician and major general in the United States Air Force, Air Force Reserve who served as a United States senator from 1953 to 1965 and 1969 to 1987, and was the Re ...
of
Arizona
Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...
. A "Nixon for President Committee" formed that month, and headquarters for the organization opened in
Washington D.C.
Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
in late May.
During the spring and summer, Nixon traveled to
Eastern Europe
Eastern Europe is a subregion of the Europe, European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural and socio-economic connotations. Its eastern boundary is marked by the Ural Mountain ...
and
Latin America
Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...
to bolster his foreign policy credentials.
He returned in August to conduct meetings with his advisers to formulate a solid campaign strategy. Two days later, his
campaign manager
A campaign manager, campaign chairperson, or campaign director is an individual whose role is to coordinate a political campaign's spending, broad tactics, and hiring. They lead operations such as Campaign finance, fundraising, advertising, Opi ...
, Gaylord Parkinson, left his position to care for his ailing wife. Political commentators speculated that the vacancy built "an element of instability" for the campaign. The position was soon temporarily filled by former
Governor
A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
Henry Bellmon
Henry Louis Bellmon (September 3, 1921 – September 29, 2009) was an American Republican politician from the U.S. State of Oklahoma. A member of the Oklahoma Legislature, he went on to become both the 18th and 23rd governor of Oklahoma, mai ...
of
Oklahoma
Oklahoma ( ; Choctaw language, Choctaw: , ) is a landlocked U.S. state, state in the South Central United States, South Central region of the United States. It borders Texas to the south and west, Kansas to the north, Missouri to the northea ...
. The next week, five staff members were fired after private investigators determined that information had been leaked to the campaigns of potential primary rivals Governors Rockefeller and Reagan. The news did not stall the progression of the campaign, and soon Nixon, Mudge, Rose, Guthrie & Alexander member
Leonard Garment assembled an advertising team that included
CBS Television
CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
president
Frank Shakespeare.
[Jamieson, p. 230]
Fall 1967
By mid-September 1967, the Nixon campaign had organized headquarters in four states deemed critical to the Republican primaries. Nixon hoped this move would increase his delegate strength and demonstrate his "ability to win". He notified the media that his decision on whether to run for president would be formally announced at some time between early December and February. Meanwhile, Nixon and his staff discussed handling the topic of the Vietnam War. They advised him to soften his stance on the war, and encouraged him to shift his focus from foreign affairs to
domestic policy
Domestic policy, also known as internal policy, is a type of public policy overseeing administrative decisions that are directly related to all issues and activity within a state's borders. It differs from foreign policy, which refers to the ways ...
to avoid the divisive
war issue. Observers noted that this move potentially hurt Nixon by straying from his reputation "as a foreign policy expert".
In October, political experts predicted that Nixon would gain delegates in the important states of New Hampshire, Wisconsin and Nebraska during the primary season, scheduled to begin in March 1968. They noted that in the other critical state of Oregon, Ronald Reagan would have an advantage due to the proximity of his home state. Like Nixon, rival George Romney began to organize in these states. Romney officially announced his candidacy in November, prompting Nixon to step up his efforts. He spent most of this period on the campaign trail in New Hampshire. Those following Nixon noted that during this period, he seemed more relaxed and easygoing than in his past political career. One commentator examined that he was not "the drawn, tired figure who debated Jack Kennedy or the angry politician who conceded his California
ubernatorialdefeat with such ill grace." Making appearances at fundraisers in his adopted home state of New York, Nixon helped to raise $300,000 for the re-election campaign of Senator
Jacob K. Javits. At the end of December, ''
Time
Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' labeled Nixon as the "man to beat".
1968 begins
Nixon entered 1968 as the front-runner for the Republican nomination. However, polls suggested that in a head-to-head match up with incumbent President
Lyndon Johnson
Lyndon Baines Johnson (; August 27, 1908January 22, 1973), also known as LBJ, was the 36th president of the United States, serving from 1963 to 1969. He became president after assassination of John F. Kennedy, the assassination of John F. Ken ...
, Nixon trailed 50% to 41%. Later in January, Nixon embarked on a tour of
Texas
Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
, where he lampooned President Johnson's
State of the Union address, asking: "Can this nation afford to have four more years of Lyndon Johnson's policies that have failed at home and abroad?"
At this time, reports suggested that Nixon would formally announce his bid in February.
Primary campaign
On February 1 in New Hampshire, Nixon announced his candidacy for the Republican nomination, commenting that problems "beyond politics" needed to be addressed. Immediately following his entrance, the media team prepared for an advertising campaign. They analyzed video of Nixon, determining that he was at his best when speaking spontaneously. The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. He campaigned in the state, although polls suggested that he would easily win its
primary
Primary or primaries may refer to:
Arts, entertainment, and media Music Groups and labels
* Primary (band), from Australia
* Primary (musician), hip hop musician and record producer from South Korea
* Primary Music, Israeli record label
Work ...
. As a result, he began campaigning in Wisconsin where the second primary would be held. During a stop, he briefly discussed Vietnam, although not in detail, stating that the United States "must prevent
uchconfrontations",
but that the nation must also "help people in the free world fight against aggression, but not do their fighting for them."
He used those
dictatorships in Latin America as an example, stating: "I am talking not about marching feet but helping hands."
As military operations increased in Vietnam in mid-February, Nixon's standing against President Johnson improved. A
Harris poll showed that he trailed the president 43% to 48%. Near the end of the month, Nixon's opponent George Romney exited the race, mostly due to comments he made about being "
brainwashed" during a visit to Vietnam. This left Nixon nearly unopposed for the upcoming primaries, narrowing his opponents to Nelson Rockefeller and Ronald Reagan, neither of whom had announced their candidacies.
Due to Romney's exit, Nixon declared in early March that he would "greatly expand
isefforts in the non-primary states",
with ''Time'' observing that Nixon could now focus his political attacks solely on President Johnson. However, the void also caused problems for Nixon; ''Time'' argued that the prospect of soundly defeating second-tier candidates (such as former
Governor
A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
Harold Stassen
Harold Edward Stassen (April 13, 1907 – March 4, 2001) was an American Republican Party (United States), Republican Party politician, military officer, and attorney who was the List of governors of Minnesota, 25th governor of Minnesota from 193 ...
of
Minnesota
Minnesota ( ) is a U.S. state, state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the so ...
) in the primaries would not "electrify the voters".
The Nixon campaign countered this claim stating that Romney's withdrawal was a "
TKO"
at the hands of Nixon. Meanwhile, Rockefeller began to be viewed more as a candidate, articulating that while not wishing to split the party, he was "willing to serve...if called."
As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. He
pledged to end the war in Vietnam, but would not go into detail, drawing some criticism. Nixon easily won the New Hampshire primary on March 12, pulling in 80% of the vote with a
write-in campaign, while Rockefeller received 11%. At the end of March, Rockefeller announced that he would not campaign for the presidency, but would be open to being
drafted. Nixon doubted the prospect of a draft, stating that it would only be likely if "I make some rather serious mistake."
Reports suggested that the decision caused "Nixon's political stock
oskyrocket."
Polling by Gallup at this time revealed that Nixon led President Johnson 41% to 39% in a three-way race with
American Independent Party
The American Independent Party (AIP) is an American political party that was established in 1967. The American Independent Party is best known for its nomination of Democratic then-former Governor George Wallace of Alabama, who carried five s ...
candidate and former
Governor
A governor is an politician, administrative leader and head of a polity or Region#Political regions, political region, in some cases, such as governor-general, governors-general, as the head of a state's official representative. Depending on the ...
George Wallace
George Corley Wallace Jr. (August 25, 1919 – September 13, 1998) was an American politician who was the 45th and longest-serving governor of Alabama (1963–1967; 1971–1979; 1983–1987), and the List of longest-serving governors of U.S. s ...
of
Alabama
Alabama ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South, Deep Southern regions of the United States. It borders Tennessee to the north, Georgia (U.S. state), Georgia to the east, Florida and the Gu ...
.
As the
Wisconsin primary loomed in early April, Nixon's only obstacle seemed to be preventing his supporters from voting in the Democratic primary for Senator
Eugene McCarthy
Eugene Joseph McCarthy (March 29, 1916December 10, 2005) was an American politician, writer, and academic from Minnesota. He served in the United States House of Representatives from 1949 to 1959 and the United States Senate from 1959 to 1971. ...
of
Minnesota
Minnesota ( ) is a U.S. state, state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the so ...
as a protest against President Johnson. However, Johnson
withdrew from the race before the primary, meanwhile Governor Reagan's name was on the ballot in Wisconsin, but he did not campaign in the state and was still not a declared candidate. Nixon won the primary with 80%, followed by Reagan with 11% and Stassen with 6%. With Johnson removed from the race, Nixon fell behind Democratic candidates Eugene McCarthy, Hubert Humphrey and
Robert F. Kennedy in head-to-head match-ups. At the end of April, Nixon called for a moratorium on criticism of the Johnson policy in Vietnam as negotiations were underway: "The one man who can do anything about peace is Lyndon Johnson, and I'm not going to do anything to undercut him."
The reality was that Nixon conspired to subvert the peace negotiations, thus violating the
Logan Act
The Logan Act (, ,) is a Law of the United States, United States federal law that criminalizes the negotiation of a dispute between the United States and a foreign government by an unauthorized American citizen. It is intended to prevent unautho ...
, a felony.
[p. 582.]
"The activities of the Nixon team went far beyond the bounds of justifiable political combat. It constituted direct interference in the activities of the executive branch and the responsibilities of the Chief Executive, the only people with authority to negotiate on behalf of the nation. The activities of the Nixon campaign constituted a gross, even potentially illegal, interference in the security affairs of the nation by private individuals." However, the Democratic candidates for president remained fair game for criticism. He argued that "A divided Democratic Party cannot unite a divided country; a united Republican Party can."
He also began to discuss
economics
Economics () is a behavioral science that studies the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of goods and services.
Economics focuses on the behaviour and interac ...
more frequently, announcing plans to cut spending while criticizing the Democrats' policy of
raising taxes. During a question and answer session with the
American Society of Newspaper Editors, Nixon spoke out of turn, receiving numerous interruptions of applause. The largest came when he addressed the issue of crime, proclaiming that "there cannot be order in a free society without progress, and there cannot be progress without order."

On the last day of April, Rockefeller announced that he would campaign for the presidency, despite his previous statement to the contrary. Immediately following his entrance, he defeated Nixon in the
Massachusetts
Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...
primary 30% to 26%. New Harris polls found that Rockefeller fared better against Democratic candidates than Nixon, but the outlook started to appear better for Nixon after he won the Indiana primary over Rockefeller. After that victory, Nixon campaigned in Nebraska where he criticized the three leading Democratic candidates as "three peas in a pod, prisoners of the policies of the past."
He then proposed a plan to tackle crime that included
wiretapping
Wiretapping, also known as wire tapping or telephone tapping, is the monitoring of telephone and Internet-based conversations by a third party, often by covert means. The wire tap received its name because, historically, the monitoring connecti ...
, legislation to reverse previous
Supreme Court
In most legal jurisdictions, a supreme court, also known as a court of last resort, apex court, high (or final) court of appeal, and court of final appeal, is the highest court within the hierarchy of courts. Broadly speaking, the decisions of ...
decisions, and the formation of a
congressional committee targeting crime and reforms to the
criminal justice system
Criminal justice is the delivery of justice to those who have been accused of committing crimes. The criminal justice system is a series of government agencies and institutions. Goals include the rehabilitation of offenders, preventing other ...
. He did not connect crime to
racial rioting, drawing praise from
Civil Rights
Civil and political rights are a class of rights that protect individuals' political freedom, freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and ...
leaders.
Nixon won the primary in Nebraska, defeating the undeclared Reagan 71% to 22%. At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out, but Nixon won with 72%, fifty points ahead of Reagan.
In early June, Nixon continued to be regarded as the favorite to win the nomination, but observers noted that he had not yet locked up the nomination. He still faced challenges from Nelson Rockefeller and Ronald Reagan, and was not on the ballot in California, where Reagan won a large slate of delegates. Behind the scenes, Nixon staff lobbied for delegates from "
favorite son" candidates, resulting, in the backing of Senator
Howard Baker
Howard Henry Baker Jr. (November 15, 1925 June 26, 2014) was an American politician, diplomat and photographer who served as a United States Senator from Tennessee from 1967 to 1985. During his tenure, he rose to the rank of Senate Minority Le ...
of
Tennessee
Tennessee (, ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Kentucky to the north, Virginia to the northeast, North Carolina t ...
, and his 28 pledged delegates, as well as those 58 delegates supporting Senator
Charles Percy of
Illinois
Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...
.
After the
assassination of Robert F. Kennedy
On June 5, 1968, Robert F. Kennedy was shot by Sirhan Sirhan at the Ambassador Hotel (Los Angeles), Ambassador Hotel in Los Angeles, California, and pronounced dead the following day.
Kennedy, a United States senator and candidate in the 19 ...
, like the other candidates, Nixon took a break from campaigning.
Reports suggested that the assassination all but assured his nomination. Upon returning to the trail, Nixon found that Rockefeller had begun attacking him. Rockefeller described Nixon as a man "of the old politics" who has "great natural capacity not to do the right thing, especially under pressure."
Nixon refused to respond to the jabs, stating that he would not participate in attacks.
As he edged closer to the nomination, discussions about his running mate arose. Republicans in the Midwest pushed for
Mayor
In many countries, a mayor is the highest-ranking official in a Municipal corporation, municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilitie ...
John Lindsay
John Vliet Lindsay (; November 24, 1921 – December 19, 2000) was an American politician and lawyer. During his political career, Lindsay was a U.S. congressman, the mayor of New York City, and a candidate for U.S. president. He was also a regu ...
of
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. The endorsement of Nixon by Senator
Mark Hatfield
Mark Odom Hatfield (July 12, 1922 – August 7, 2011) was an American politician and educator from the state of Oregon. A Factions in the Republican Party (United States)#Moderates, moderate Republican Party (United States), Republican, he se ...
of Oregon raised speculation that he might be chosen.
Congressman
George Bush of Texas and Senator Percy were also mentioned as possible selections. At the end of the month, Nixon had two-thirds of the required 667 delegates necessary to win the nomination.
On July 1, Nixon received the endorsement of Senator
John G. Tower of Texas, handing him at least 40 delegates.
With his nomination all but assured, Nixon's ad team began preparing for the general election. A series of advertisements featuring question and answer sessions with Nixon and friends of campaign staffers were filmed in New York. The tapes were sent to the swing states of Illinois, Michigan, and Ohio, giving Nixon the advantage of advertising long before the Democratic Party settled on a candidate. At this time, Nixon decided with a group of legislators that "crime and disorder" would be presented as the number one issue in the nation. This continued to be a major theme of the Nixon campaign, and would continue to be used extensively during the general election. Nixon publicly announced his opposition to the
military draft
Conscription, also known as the draft in the United States and Israel, is the practice in which the compulsory enlistment in a national service, mainly a military service, is enforced by law. Conscription dates back to antiquity and it contin ...
, proposing to replace the current system with a
volunteer army
The Volunteer Army (; ), abbreviated to (), also known as the Southern White Army was a White Army active in South Russia during the Russian Civil War from 1917 to 1920. The Volunteer Army fought against Bolsheviks and the Makhnovists on the ...
encouraged with higher pay. President Eisenhower endorsed Nixon in mid-July, breaking his tradition of waiting until after the primary, due to the election's importance.
By July's end, reports circulated that Nixon had 691 probable delegates for the convention, placing him over the 667 delegate threshold; Rockefeller, however, disputed these numbers. Sources within Washington reported that Reagan caused greater concern for the Nixon campaign than Rockefeller. A possible scenario surfaced where Nixon's southern delegates would drop their support to back the more
conservative
Conservatism is a cultural, social, and political philosophy and ideology that seeks to promote and preserve traditional institutions, customs, and values. The central tenets of conservatism may vary in relation to the culture and civiliza ...
Reagan. Nonetheless, Nixon staffers believed that if such a scenario occurred, liberal Rockefeller delegates in the Northeast would support Nixon to prevent a Reagan nomination.
Republican National Convention
The
1968 Republican National Convention
The 1968 Republican National Convention was held at the Miami Beach Convention Center in Miami Beach, Dade County, Florida, USA, from August 5 to August 8, 1968, to select the party's nominee in the general election. It nominated former Vice P ...
was held from August 5 to 9 at the
Miami Beach Convention Center
The Miami Beach Convention Center (originally the Miami Beach Exhibition Hall) is a convention center located in Miami Beach, Florida. Originally opened in 1958, the venue was renovated from 2015 to 2020 for $640 million. The re-imagined and enha ...
in
Miami Beach, Florida
Miami Beach is a coastal resort city in Miami-Dade County, Florida, United States. It is part of the Miami metropolitan area of South Florida. The municipality is located on natural and human-made barrier islands between the Atlantic Ocean ...
. At the convention, Richard Nixon won the nomination for president on the first ballot with 692 delegates. Behind him finished Governor Rockefeller, second with 277 delegates, followed by Governor Ronald Reagan, in third place, having just entered the race, accruing 182 delegates. Nixon's early nomination occurred partly because he held on to delegates in the South largely influenced by Senator
Strom Thurmond
James Strom Thurmond Sr. (December 5, 1902 – June 26, 2003) was an American politician who represented South Carolina in the United States Senate from 1954 to 2003. Before his 49 years as a senator, he served as the 103rd governor of South ...
of
South Carolina
South Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders North Carolina to the north and northeast, the Atlantic Ocean to the southeast, and Georgia (U.S. state), Georg ...
,
Harry Dent, then chairman of the
South Carolina Republican Party, and delegate
Charlton Lyons of
Louisiana
Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...
.
Thurmond, Dent and Lyons agreed to support Nixon after Nixon and his subordinates made concessions regarding civil rights, the Supreme Court, and the choice of a vice-presidential candidate.
Following nomination, Nixon held his hands in the air with his trademark
"V" sign of victory, delivering an acceptance speech written over the preceding weeks. The speech critiqued the Johnson administration and appealed for law and order both at home and abroad. In his speech, he remarked:
Tonight I do not promise the millennium in the morning. I don't promise that we can eradicate poverty and end discrimination in the space of four or even eight years. But I do promise action. And a new policy for peace abroad, a new policy for peace and progress and justice at home.
He called for a new era of negotiation with communist nations, and a strengthening of the criminal justice system to restore law and order. Marking himself as a champion of the
American Dream
The "American Dream" is a phrase referring to a purported national ethos of the United States: that every person has the freedom and opportunity to succeed and attain a better life. The phrase was popularized by James Truslow Adams during the ...
, he stressed greater unity, invoking the
silent majority
The silent majority is an unspecified large group of people in a country or group who do not express their opinions publicly. The term was popularized by U.S. President Richard Nixon in a televised address on November 3, 1969, in which he said, "A ...
.
Nixon also discussed economics, articulating his opposition to
social welfare
Welfare spending is a type of government support intended to ensure that members of a society can meet basic human needs such as food and shelter. Social security may either be synonymous with welfare, or refer specifically to social insurance p ...
, advocating programs designed to help
African Americans
African Americans, also known as Black Americans and formerly also called Afro-Americans, are an American racial and ethnic group that consists of Americans who have total or partial ancestry from any of the Black racial groups of Africa ...
start their own
small business
Small businesses are types of corporations, partnerships, or sole proprietorships which have a small number of employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as "small" in terms of being ...
es. By the end of his address, he promised that "the long dark night for America is about to end."
Following the speech, Nixon formally selected Governor Spiro Agnew of Maryland as his running mate, who received 1119 delegate votes, with the distant second being Governor Romney with 186. Agnew was relatively unknown nationally, and was selected due to his purported appeal to African Americans,
and work for the Nixon campaign after an embarrassing experience as the head of the Draft Rockefeller movement. It was later noted that the convention had featured Nixon as the
centrist
Centrism is the range of political ideologies that exist between left-wing politics and right-wing politics on the left–right political spectrum. It is associated with moderate politics, including people who strongly support moderate policie ...
candidate with Rockefeller to his left and Reagan to his right. The same analysis applied to the general campaign, as commentators noted that Nixon would stand to the right of the still undecided Democratic nominee but would fall to the left of American Independent Party candidate George Wallace.
General election

As the general election season began, Nixon focused his efforts on the "big seven" states: California, Illinois, Michigan, New York,
Ohio
Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...
, Pennsylvania, and Texas. He hired
Roger Ailes
Roger Eugene Ailes (May 15, 1940 – May 18, 2017) was an American television executive and media consultant. He was the chairman and CEO of Fox News, Fox Television Stations and 20th Television. Ailes was a media consultant for Republic ...
, whom he had first encountered during an appearance on ''
The Mike Douglas Show
''The Mike Douglas Show'' is an American daytime television talk show that was hosted by Mike Douglas. It began as a local program in Cleveland in 1961 before being carried on other stations owned by Westinghouse Broadcasting. The show went i ...
'', to produce one-hour television programs to advertise the campaign in strategic regions.
The campaign also continued to use televised staged
town hall
In local government, a city hall, town hall, civic centre (in the UK or Australia), guildhall, or municipal hall (in the Philippines) is the chief administrative building of a city, town, or other municipality. It usually houses the city o ...
segments throughout the campaign, which aired live, featuring friendly voters who were instructed to ask tough questions, following the campaign's belief that Nixon would respond well to such questions. Starting the ground campaign tour, during his first stop in
Springfield, Illinois
Springfield is the List of capitals in the United States, capital city of the U.S. state of Illinois. Its population was 114,394 at the 2020 United States census, which makes it the state's List of cities in Illinois, seventh-most populous cit ...
, he discussed the importance of unity, stating that "America
owneeds to be united more than any time since
Lincoln." He then traveled to Michigan, Ohio and Pennsylvania before returning to New York, meeting with Governor Rockefeller.
In those Gallup polls following the convention, Nixon led Humphrey 45% to 29% and topped McCarthy 42% to 37%. At the end of the month, Hubert Humphrey narrowly won Democratic presidential nominee over McCarthy at the
Democratic convention, which was filled with protest and riots. Analysts saw the Democrat's split, along with lacking "law and order" at the convention, positioning Nixon well. Shortly before the convention and throughout the general election, Nixon received regular briefings from President Johnson on developments in the Vietnam War. The President made it clear to Nixon that he did not want the war to be politicized, to which Nixon agreed, although questioning Humphrey's eventual compliance.
Following the Democratic convention, Nixon was consistently labeled the favorite, described as "relaxed
ndconfident", counter to his "unsure" self from 1960. Even observers speculated as to the President's possible favoring Nixon to Humphrey. In a visit to
Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
shortly after the Democratic convention, Nixon received a large welcome and
ticker tape parade, with crowds estimated at several hundred thousand.
Before his visit, he called upon Senator
Edward Brooke
Edward William Brooke III (October 26, 1919 – January 3, 2015) was an American lawyer and Republican Party politician who represented Massachusetts in the United States Senate from 1967 to 1979. He was the first African American elected to t ...
of Massachusetts, the highest ranking African American in U.S. government, to campaign with him on trips to Illinois and California. Referring to Brooke as "one of my top advisers," he accompanied campaign stops in Chicago and
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
, a move critics described as an attempt to further gain favor within the African American community.
September
In mid-September, Nixon's running mate Spiro Agnew went on the offensive against Humphrey; he referred to the Vice President as being "soft on
Communism
Communism () is a political sociology, sociopolitical, political philosophy, philosophical, and economic ideology, economic ideology within the history of socialism, socialist movement, whose goal is the creation of a communist society, a ...
", along with softness on
inflation
In economics, inflation is an increase in the average price of goods and services in terms of money. This increase is measured using a price index, typically a consumer price index (CPI). When the general price level rises, each unit of curre ...
, and "law and order," comparing him to former British Prime Minister
Neville Chamberlain
Arthur Neville Chamberlain (; 18 March 18699 November 1940) was a British politician who served as Prime Minister of the United Kingdom from May 1937 to May 1940 and Leader of the Conservative Party (UK), Leader of the Conservative Party from ...
. At this time Nixon sent his adviser, former Governor
William Scranton
William Warren Scranton (July 19, 1917 – July 28, 2013) was an American Republican Party (United States), Republican Party politician and diplomat. Scranton served as the 38th governor of Pennsylvania from 1963 to 1967, and as United States Am ...
of Pennsylvania, on a fact-finding trip to Europe to gather intelligence on
Western alliance and
Soviet
The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet ...
issues. In response to Humphrey's calls for a face-to-face debate, Nixon remarked: "Before we can have a debate between Nixon and Humphrey, Humphrey's got to settle his debate with himself." Nixon campaigned in San Francisco in front of 10,000 supporters, amidst an array of protests. The candidate took on the protesters first-hand, and delivered his "forgotten American"
speech, declaring that election day would be "a day of protest for the forgotten American",
a group that included those that "obey the law, pay their taxes, go to church, send their children to school, love their country and demand new leadership."
By month's end, many in the Nixon campaign believed his election was guaranteed, beginning to prepare for the
transition period, despite Nixon's warning that "the one thing that can beat us now is overconfidence." Gallup showed Nixon leading Humphrey 43% to 28% at the end of September.
October
In early October commentators weighed Nixon's advantage, arguing that his placing of blame for the Vietnam War strictly on the Johnson administration, avoiding discussion of war with the excuse that he did not want to disrupt the peace talks in
Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
, was shrewd and exploited his campaigning advantage, but was "deceptive". However,
anti-war protesters heckled him repeatedly on the campaign trail. Nixon addressed the
American Conservative Union
The American Conservative Union (ACU) is an American political organization that advocates for Conservatism in the United States, conservative policies, ranks politicians based on their level of conservatism, and organizes the Conservative Poli ...
on October 9, and argued that George Wallace's American Independent Party candidacy could split the anti-Administration vote, and help the Democrats. The Union decided to back Nixon over Wallace, labeling the third-party candidate's beliefs as "
Populist
Populism is a contested concept used to refer to a variety of political stances that emphasize the idea of the " common people" and often position this group in opposition to a perceived elite. It is frequently associated with anti-establis ...
". As Democratic vice presidential nominee
Edmund Muskie
Edmund Sixtus Muskie (March 28, 1914March 26, 1996) was an American statesman and political leader who served as the 58th United States Secretary of State under President Jimmy Carter from 1980 to 1981, a United States Senator from Maine from 1 ...
criticized Nixon for his connections to Strom Thurmond, Nixon continued to oppose a possible debate with Humphrey and Wallace, as well as between running mates, on the basis that he did not want to give Wallace more exposure. It was also argued that Nixon opposition to debating was due to his experience during the 1960 encounter with John F. Kennedy, which many cited as a factor in his defeat. In another lesson learned from 1960, the campaign employed 100,000 workers to oversee
election day polling sites to prevent a recurrence of what many Republicans viewed as the stolen election of that year. Nixon went on a whistle-stop train tour of Ohio near the end of October. From the back of the "Nixon Victory Special" car, he attacked Vice President Humphrey as well as the
Secretary of Agriculture
The United States secretary of agriculture is the head of the United States Department of Agriculture. The position carries similar responsibilities to those of agriculture ministers in other governments
The department includes several organiz ...
and
Attorney General
In most common law jurisdictions, the attorney general (: attorneys general) or attorney-general (AG or Atty.-Gen) is the main legal advisor to the government. In some jurisdictions, attorneys general also have executive responsibility for law enf ...
of the Johnson cabinet, over farmers' debt and rising crime. At this time, the campaign released two controversial television advertisements, juxtaposing a smiling Humphrey with images of the Vietnam War and the chaos at the 1968 Democratic National Convention; the advertisements aroused protests from the Humphrey campaign. By October's end, Nixon began to lose his edge over Humphrey; Gallup showing he led 44% to 36%, down five points from a few weeks earlier, a decline observers attributed to Nixon's refusal of a debate with Humphrey.
November
At the beginning of November, President Johnson announced that a bombing had been halted in Vietnam; observers noted that the development significantly helped Humphrey, although Nixon had endorsed such talks. In response, Nixon had employed operative
Anna Chennault to tell the South Vietnamese that they could receive a better deal under Nixon. The White House initially learned of the Nixon machinations via a New York business contact and confirmed them via eavesdropping on the South Vietnamese embassy in Washington and South Vietnamese President Thieu's office in Saigon. Johnson expressed his outrage to Nixon supporters
Senate Minority Leader
The positions of majority leader and minority leader are held by two United States senators and people of the party leadership of the United States Senate. They serve as chief spokespersons for their respective political parties, holding the ...
Everett Dirksen
Everett McKinley Dirksen (January 4, 1896 – September 7, 1969) was an American politician. A Republican Party (United States), Republican, he represented Illinois in the United States House of Representatives and the United States Senate. As P ...
and Senator
George Smathers of Florida, but he did not go public because he did not have knowledge of Nixon's personal involvement and did not want to disclose U.S. surveillance of its ally. (He also expressed outrage over claims by Nixon supporter and future
Secretary of Defense Melvin Laird that Johnson had misled Nixon in briefings on the war in Vietnam.) On the Sunday preceding the election, Nixon appeared on ''
Meet the Press
''Meet the Press'' is a weekly American television Sunday morning talk show broadcast on NBC. It is the List of longest-running television shows by category, longest-running program on American television, though its format has changed since th ...
'', explaining that he would cooperate completely with Johnson, phoning the President shortly thereafter to personally reassure him.
The final Harris poll before the election indicated that Nixon was trailing Humphrey 43% to 40%, but Gallup's final poll showed Nixon leading 42% to 40%.
On the eve of the election, Nixon and Humphrey bought time on rival television networks, Nixon appearing on
NBC
The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
, Humphrey on
ABC, where each made his final appeal to voters. After Humphrey's polling surge following the bombing halt, Nixon used this appearance to claim that he had just received "a very disturbing report",
which detailed that tons of supplies were being moved into
South Vietnam
South Vietnam, officially the Republic of Vietnam (RVN; , VNCH), was a country in Southeast Asia that existed from 1955 to 1975. It first garnered Diplomatic recognition, international recognition in 1949 as the State of Vietnam within the ...
by the
North
North is one of the four compass points or cardinal directions. It is the opposite of south and is perpendicular to east and west. ''North'' is a noun, adjective, or adverb indicating Direction (geometry), direction or geography.
Etymology
T ...
. Humphrey labeled this charge as "irresponsible", causing Nixon to counter that Humphrey "doesn't know what's going on".
Overall, Nixon spent $6,270,000 on television advertising, most of which was judged to have only reinforced supporters.
Election Day

On November 5, it was a three-way race between Nixon, Humphrey, and Wallace. The results were very close, and not until early the following morning could news organizations call the election. In the end, Nixon won 301 electoral votes, with Humphrey receiving 191, and Wallace receiving 46. Nixon edged Humphrey in the popular vote by a margin of 43.42% to 42.72%, with Wallace gaining 13.53%. Nixon's victory came with a margin of less than three percent in California, Illinois, and Ohio; had Humphrey carried those three, Nixon would have lost the election. Nixon won most of the West and mid-West, but lost Texas and parts of the Northeast to Humphrey and lost the Deep South to Wallace. After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference:
As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. I congratulated him for his gallant and courageous fight against great odds ... I also told him that I know exactly how he felt. I know how it feels to lose a close one. - President-Elect Richard Nixon
Aftermath
Nixon and Agnew took office as president and vice president during
their inauguration on January 20, 1969. Following the election, the slogan "
Bring Us Together", referencing a poster held by a 13-year-old girl at a rally during his campaign, was used as a basis for the theme of his inauguration, although it would later be seized by Democrats to attack later Nixon policies.
In his
inaugural address, Nixon said that "the greatest honor history can bestow is the title of peacemaker", outlining the direction Nixon sought to take, such as his
visit to the People's Republic of China in 1972, opening diplomatic relations between the two nations, and
détente
''Détente'' ( , ; for, fr, , relaxation, paren=left, ) is the relaxation of strained relations, especially political ones, through verbal communication. The diplomacy term originates from around 1912, when France and Germany tried unsucces ...
plus the
Anti-Ballistic Missile Treaty
The Anti-Ballistic Missile Treaty, also known as the ABM Treaty or ABMT, was an arms control treaty between the United States and the Soviet Union on the limitation of the anti-ballistic missile (ABM) systems used in defending areas against ball ...
with the
Soviet Union
The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet ...
, all in his first term.
While overseeing an initial escalation of American involvement in the Vietnam War, he subsequently ended U.S. involvement in 1973, and eliminated the draft. Domestically, his administration generally embraced policies that
transferred power from Washington to the states. Among other things, he initiated wars on
cancer
Cancer is a group of diseases involving Cell growth#Disorders, abnormal cell growth with the potential to Invasion (cancer), invade or Metastasis, spread to other parts of the body. These contrast with benign tumors, which do not spread. Po ...
and
drugs
A drug is any chemical substance other than a nutrient or an essential dietary ingredient, which, when administered to a living organism, produces a biological effect. Consumption of drugs can be via inhalation, injection, smoking, ingestio ...
, imposed wage and price controls, enforced
desegregation
Racial integration, or simply integration, includes desegregation (the process of ending systematic racial segregation), leveling barriers to association, creating equal opportunity regardless of race, and the development of a culture that draws ...
of Southern schools and established the
Environmental Protection Agency
Environmental Protection Agency may refer to the following government organizations:
* Environmental Protection Agency (Queensland), Australia
* Environmental Protection Agency (Ghana)
* Environmental Protection Agency (Ireland)
* Environmenta ...
. Though he presided over
Apollo 11
Apollo 11 was a spaceflight conducted from July 16 to 24, 1969, by the United States and launched by NASA. It marked the first time that humans Moon landing, landed on the Moon. Commander Neil Armstrong and Lunar Module pilot Buzz Aldrin l ...
and the
subsequent lunar landings, he later scaled back crewed space exploration. In 1972, he was
reelected by a landslide, the largest to that date. The
Watergate scandal
The Watergate scandal was a major political scandal in the United States involving the Presidency of Richard Nixon, administration of President Richard Nixon. The scandal began in 1972 and ultimately led to Resignation of Richard Nixon, Nix ...
, which would consume the greater part of his second term, resulted in his ultimate resignation on August 9, 1974.
Endorsements
All individuals are members or supporters of the Republican Party, unless otherwise stated.
Presidents of the United States
*
General of the Army
Army general or General of the army is the highest ranked general officer in many countries that use the French Revolutionary System. Army general is normally the highest rank used in peacetime.
In countries that adopt the general officer fou ...
Dwight D. Eisenhower
Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; October 14, 1890 – March 28, 1969) was the 34th president of the United States, serving from 1953 to 1961. During World War II, he was Supreme Commander of the Allied Expeditionar ...
,
34th President of the United States
The president of the United States (POTUS) is the head of state and head of government of the United States. The president directs the Federal government of the United States#Executive branch, executive branch of the Federal government of t ...
U.S. Senators
*
George Aiken
George David Aiken (August 20, 1892 – November 19, 1984) was an American politician and horticulturist. A member of the Republican Party, he was the 64th governor of Vermont (1937–1941) before serving in the United States Senate for 34 ye ...
(R-VT)
*
Howard Baker
Howard Henry Baker Jr. (November 15, 1925 June 26, 2014) was an American politician, diplomat and photographer who served as a United States Senator from Tennessee from 1967 to 1985. During his tenure, he rose to the rank of Senate Minority Le ...
(R-TN)
*
Edward Brooke
Edward William Brooke III (October 26, 1919 – January 3, 2015) was an American lawyer and Republican Party politician who represented Massachusetts in the United States Senate from 1967 to 1979. He was the first African American elected to t ...
(R-MA)
[
*]Barry Goldwater
Barry Morris Goldwater (January 2, 1909 – May 29, 1998) was an American politician and major general in the United States Air Force, Air Force Reserve who served as a United States senator from 1953 to 1965 and 1969 to 1987, and was the Re ...
(R-AZ)
* Charles Goodell (R-NY)
*Mark Hatfield
Mark Odom Hatfield (July 12, 1922 – August 7, 2011) was an American politician and educator from the state of Oregon. A Factions in the Republican Party (United States)#Moderates, moderate Republican Party (United States), Republican, he se ...
(R-OR)
* Roman Hruska (R-NE)
* Jacob Javits (R-NY)[
* Karl Earl Mundt (R-SD)
* George Smathers (D-FL)]
*Strom Thurmond
James Strom Thurmond Sr. (December 5, 1902 – June 26, 2003) was an American politician who represented South Carolina in the United States Senate from 1954 to 2003. Before his 49 years as a senator, he served as the 103rd governor of South ...
(R-SC)
*John Tower
John Goodwin Tower (September 29, 1925 – April 5, 1991) was an American politician and military veteran who represented Texas in the United States Senate from 1961 to 1985. He was the first Republican elected to the U.S. Senate from Texas si ...
(R-TX)
U.S. Representatives
* Leslie C. Arends (R-IL)
*Joel Broyhill
Joel Thomas Broyhill (November 4, 1919 – September 24, 2006) was an American politician aligned with the Republican Party who served as a Congressman from Virginia for 11 terms, from 1953 to 1974. He represented Virginia's 10th congress ...
(R-VA)
*George H. W. Bush
George Herbert Walker BushBefore the outcome of the 2000 United States presidential election, he was usually referred to simply as "George Bush" but became more commonly known as "George H. W. Bush", "Bush Senior," "Bush 41," and even "Bush th ...
(R-TX)
* James G. Fulton (R-PA)
* Edward Gurney (R-FL)
* Syd Herlong (D-FL)
* Dan Kuykendall (R-TN)
*John Lindsay
John Vliet Lindsay (; November 24, 1921 – December 19, 2000) was an American politician and lawyer. During his political career, Lindsay was a U.S. congressman, the mayor of New York City, and a candidate for U.S. president. He was also a regu ...
(R-NY)[
* Clark MacGregor (R-MN)]
* Catherine Dean May (R-WA)
* F. Bradford Morse (R-MA)
*Rogers Morton
Rogers Clark Ballard Morton (September 19, 1914 – April 19, 1979) was an American politician who served as the U.S. Secretary of the Interior and Secretary of Commerce during the administrations of presidents Richard Nixon and Gerald Ford, ...
(R-MD)
Statewide officeholders
*Lieutenant Governor Robert Finch (R-CA)
*Governor Nelson Rockefeller
Nelson Aldrich "Rocky" Rockefeller (July 8, 1908 – January 26, 1979) was the 41st vice president of the United States, serving from 1974 to 1977 under President Gerald Ford. He was also the 49th governor of New York, serving from 1959 to 197 ...
(R-NY)
Celebrities
*Roy Acuff
Roy Claxton Acuff (September 15, 1903 – November 23, 1992) was an American country music singer, fiddler, and promoter. Known as the "King of Country Music", Acuff is often credited with moving the genre from its early string band and "hoedown ...
,[ singer
*]Ray Bolger
Raymond Wallace Bolger (; January 10, 1904 – January 15, 1987) was an American actor, dancer, singer, vaudevillian, and stage performer (particularly musical theater) who started his movie career in the silent-film era.
Bolger was a major B ...
, actor
*Pat Boone
Patrick Charles Eugene Boone (born June 1, 1934) is an American singer, songwriter, actor, author, television personality, radio host and philanthropist. He sold nearly 50 million records, had 38 Top 40 hits, and has acted in many films.
Boone ...
, singer
*Rory Calhoun
Rory Calhoun (born Francis Timothy McCown, August 8, 1922April 28, 1999) was an American film and television actor. He starred in numerous Westerns in the 1950s and 1960s, and appeared in supporting roles in films such as ''How to Marry a Millio ...
, actor
*Chuck Connors
Kevin Joseph "Chuck" Connors (April 10, 1921 – November 10, 1992) was an American actor and professional basketball and baseball player. He is one of only 13 athletes in the history of American professional sports to have played in both Majo ...
, actor
*Connie Francis
Concetta Rosa Maria Franconero ( ; born December 12, 1937), known as Connie Francis, is a retired American Pop music, pop singer, actress, and top-charting female vocalist of the late 1950s and early 1960s. She is estimated to have sold more th ...
,[ singer
*]Zsa Zsa Gabor
Zsa Zsa Gabor ( , ; born Sári Gábor ; February 6, 1917 – December 18, 2016) was a Hungarian Americans, Hungarian-American socialite and actress. Her sisters were socialites and actresses Eva Gabor and Magda Gabor.
Gabor competed in the ...
, actor
*Jackie Gleason
Herbert John Gleason (born Herbert Walton Gleason Jr.; February 26, 1916June 24, 1987), known as Jackie Gleason, was an American comedian, actor, writer, and composer also known as "The Great One". He developed a style and characters from growin ...
, actor
* Art Linkletter,[ radio host
*]Guy Lombardo
Gaetano Alberto "Guy" Lombardo (June 19, 1902 – November 5, 1977) was a Canadian and American bandleader, violinist, and hydroplane racing, hydroplane racer whose unique "sweet jazz" style remained popular with audiences for nearly five decade ...
,[ bandleader
* Tony Martin,] singer
*Ray Milland
Ray Milland (born Alfred Reginald Jones; 3 January 1907 – 10 March 1986) was a Welsh-American actor and film director. He is often remembered for his portrayal of an alcoholic writer in Billy Wilder's ''The Lost Weekend'' (1945), which wo ...
,[ actor
*]Hugh O'Brian
Hugh O'Brian (born Hugh Charles Krampe; April 19, 1925 – September 5, 2016) was an American actor and humanitarian, best known for his starring roles in the American Broadcasting Company, ABC Western (genre), Western television series ' ...
, actor
*Tex Ritter
Woodward Maurice "Tex" Ritter (January 12, 1905 – January 2, 1974) was a pioneer of American country music, a singer, and an actor from the mid-1930s into the 1960s. He was the patriarch of the Ritter acting family (son John Ritter, grandso ...
,[ singer
*]Ginger Rogers
Ginger Rogers (born Virginia Katherine McMath; July 16, 1911 – April 25, 1995) was an American actress, dancer and singer during the Classical Hollywood cinema, Golden Age of Hollywood. She won an Academy Award for Best Actress for her starri ...
, actress
*Randolph Scott
George Randolph Scott (January 23, 1898 – March 2, 1987) was an American film actor, whose Hollywood career spanned from 1928 to 1962. As a leading man for all but the first three years of his cinematic career, Scott appeared in dramas, come ...
, actor
*Rudy Vallée
Hubert Prior Vallée (July 28, 1901 – July 3, 1986), known professionally as Rudy Vallée, was an American singer, saxophonist, bandleader, actor, and entertainer. He was the first male singer to rise from local radio broadcasts in New York Ci ...
, entertainer
*John Wayne
Marion Robert Morrison (May 26, 1907 – June 11, 1979), known professionally as John Wayne, was an American actor. Nicknamed "Duke", he became a Pop icon, popular icon through his starring roles in films which were produced during Hollywood' ...
, actor
Writer
* Ayn Rand
Alice O'Connor (born Alisa Zinovyevna Rosenbaum; , 1905March 6, 1982), better known by her pen name Ayn Rand (), was a Russian-born American writer and philosopher. She is known for her fiction and for developing a philosophical system which s ...
* Walter Lippmann
Walter Lippmann (September 23, 1889 – December 14, 1974) was an American writer, reporter, and political commentator. With a career spanning 60 years, he is famous for being among the first to introduce the concept of the Cold War, coining t ...
Athletes
*Wilt Chamberlain
Wilton Norman Chamberlain ( ; August21, 1936 – October12, 1999) was an American professional basketball player. Standing tall, he played Center (basketball), center in the National Basketball Association (NBA) for 14 seasons. He was enshrin ...
, basketball player
*Joe Louis
Joseph Louis Barrow (May 13, 1914 – April 12, 1981) was an American professional boxer who competed from 1934 to 1951. Nicknamed "the Brown Bomber", Louis is widely regarded as one of the greatest and most influential boxers of all time. He r ...
, boxer
* Bart Starr, football player
See also
* 1968 Republican Party presidential primaries
From February 3 to July 13, 1968, voters of the Republican Party chose its nominee for president in the 1968 United States presidential election. Former vice president Richard Nixon was selected as the nominee through a series of primary elect ...
* 1968 Republican Party vice presidential candidate selection
* 1968 Republican National Convention
The 1968 Republican National Convention was held at the Miami Beach Convention Center in Miami Beach, Dade County, Florida, USA, from August 5 to August 8, 1968, to select the party's nominee in the general election. It nominated former Vice P ...
* 1968 United States presidential election
Presidential elections were held in the United States on November 5, 1968. The Republican ticket of former vice president Richard Nixon and Maryland governor Spiro Agnew, defeated both the Democratic ticket of incumbent vice president Huber ...
* Presidential transition of Richard Nixon
* First inauguration of Richard Nixon
The first United States presidential inauguration, inauguration of Richard Nixon as the 37th president of the United States was held on Monday, January 20, 1969, at the East Portico of the United States Capitol in Washington, D.C. This was the 46 ...
* Hubert Humphrey 1968 presidential campaign
* Bring Us Together
References
Bibliography
*
*McGinniss, Joe (1969), ''The Selling of the President 1968'', Trident Press.
*
External links
'Law and order' Nixon commercial
Commercial on youth culture
commercial
"Nixon's the One"
commercial focusing on foreign policy and the singular role of the US commander-in-chief
*Video o
Nixon's response to the 1968 DNC
including footage of Nixon in Chicago and some of a campaign advertisement
Nixon's acceptance speech
{{DEFAULTSORT:Richard Nixon Presidential Campaign, 1968
Republican Party (United States) presidential campaigns