Richard Laermer (born September 16, 1961 in
Queens, New York) is the author of eight books and CEO of RLM Public Relations, a
PR firm he founded in 1991. He lived in New York,
Connecticut, and
La Quinta, California.
Laermer's book ''Full Frontal PR'' has been used as a text in public relations courses at universities including
Georgia Southern
Georgia Southern University (GS or Georgia Southern) is a public research university in the U.S. state of Georgia. The flagship campus is in Statesboro, and other locations include the Armstrong Campus in Savannah and the Liberty Campus in Hin ...
, and he is quoted as a reference on
marketing effectiveness,
marketing strategy,
consumerism, advertising and "
no comment." Laermer's ''Native's Guide to New York'' was called a "top three NYC guide" by the ''
Guardian
Guardian usually refers to:
* Legal guardian, a person with the authority and duty to care for the interests of another
* ''The Guardian'', a British daily newspaper
(The) Guardian(s) may also refer to:
Places
* Guardian, West Virginia, Unite ...
''.
In 2007, Laermer was inducted into the ''PR News'' Hall of Fame.
Bibliography
* 2011: Trendspotting for the Next Decade (2008;
McGraw-Hill)
* Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with Mark Simmons (author) (2007;
HarperCollins) (2009)
* Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003;
Bloomberg Press
John Wiley & Sons, Inc., commonly known as Wiley (), is an American multinational publishing company founded in 1807 that focuses on academic publishing and instructional materials. The company produces books, journals, and encyclopedias, in ...
) (2004)
* Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like (2002;
W. W. Norton & Company) (2001) (2000) (1999) (1998)
* Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002;
Perigee Trade
Penguin Group is a British trade book publisher and part of Penguin Random House, which is owned by the German media conglomerate Bertelsmann. The new company was created by a merger that was finalised on 1 July 2013, with Bertelsmann initiall ...
)
* Get on with It: The Gay and Lesbian Guide to Getting Online (1997;
Broadway Books)
* Gay and Lesbian Guide to New York City (1994;
Plume)
* Bargain Hunting in Greater New York (1990;
Prima Lifestyles)
References
External links
RLM Public Relations
''Punk Marketing''
Articles by Laermer
''Huffington Post'' Author Page
Articles about Laermer
Punk Marketing
{{DEFAULTSORT:Laermer, Richard
Living people
American non-fiction writers
American chief executives
1961 births
People from La Quinta, California