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Richard Brunstrom QPM (born September 1954, Nottingham) is a retired British senior police officer. He was the Chief Constable of North Wales Police from January 2001 to July 2009. As such he carried through vigorous changes of strategy, including a campaign to reduce road deaths which attracted high-profile attacks in national media. On his retirement the chair of the North Wales Police Authority said "Under his leadership north Wales has become one of the best performing forces in the UK."


Early life

Brunstrom's father Geoff (1925-2016) was a geologist of Swedish descent. He grew up in
Surrey Surrey () is a ceremonial and non-metropolitan county in South East England, bordering Greater London to the south west. Surrey has a large rural area, and several significant urban areas which form part of the Greater London Built-up Area. ...
. Brunstrom graduated in Zoology from
Bangor University , former_names = University College of North Wales (1884–1996) University of Wales, Bangor (1996–2007) , image = File:Arms_of_Bangor_University.svg , image_size = 250px , caption = Arms ...
. He got two years into a Zoology
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but then joined the police. His brother is the author Alan Brunstrom (born 1956).


Career

He joined
Sussex Police Sussex Police is the territorial police force responsible for policing in the whole of Sussex. Its jurisdiction covers the ceremonial counties of East Sussex and West Sussex. The force is headquartered in Malling House, Lewes, East Sussex. His ...
. After 11 years, in 1990 he moved to Greater Manchester Police as a Superintendent serving initially in
Old Trafford Old Trafford () is a football stadium in Old Trafford, Greater Manchester, England, and the home of Manchester United. With a capacity of 74,310 it is the largest club football stadium (and second-largest football stadium overall after Wemb ...
, regularly commanded the policing of
Manchester United Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of City of Salford, Salford to ...
and
Manchester City Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The tw ...
home football games. He then became a Divisional Commander at Bury. Brunstrom was appointed Assistant Chief Constable in the Cleveland Police in September 1995, subsequently promoted to Deputy Chief Constable.Bio of Brunstrom
north-wales.police.uk


North Wales Police

Brunstrom joined North Wales Police as Deputy Chief Constable in January 2000, and was appointed Chief Constable of the Force in January 2001. He has commented that he needed to stir up debate as politicians were too afraid of unpopularity to address pressing issues.Papers from the British Criminology Conference. Speeding, the Chief Constable and Trust in North Wales Police. Iain Dalton, Victoria M.L. Jones, Stefan Machura, Henry Ngaihte, Thomas P. Norton, Maria Pritchard. Bangor University.ISSN 1759-0043; Vol. 9: 92-110 http://www.britsoccrim.org/volume9/6.Dalton09.pdf He expressed his willingness to prosecute MPs about any illegal expenses. Her Majesty's Inspectorate of Constabulary praised Brunstrom's successful implementation of the performance culture. They also praised the consistently high proportion of crimes detected by North Wales Police which led to an out-of-court disposal or a court conviction and sentence. Under his leadership, the detection culture was a key feature of policing and a priority within the police force. For a number of years, North Wales Police was one of the leading forces in terms of its detection rate.


Road safety

He was
ACPO The Association of Chief Police Officers of England, Wales and Northern Ireland (ACPO) was a not-for-profit private limited company that for many years led the development of policing practices in England, Wales, and Northern Ireland. Established ...
's head of road policing policy. In North Wales, Brunstrom's "Arrive Alive" campaign against speeding drivers captured record numbers of speeding drivers.Top Gear star drives car at boss cop. POLICE chiefs last night branded BBC Top Gear's latest attempt to ridicule chief constable Richard Brunstrom "tasteless" and "puerile." North Wales Daily Post. 26 MAY 2004, updated, 20 April 2013 https://www.dailypost.co.uk/news/north-wales-news/top-gear-star-drives-car-2930034 He personally supervised the crushing of two cars as part of his force's campaign against 'boy racers'. He said that the campaign had been successful in saving lives. The
BBC Two BBC Two is a British free-to-air public broadcast television network owned and operated by the BBC. It covers a wide range of subject matter, with a remit "to broadcast programmes of depth and substance" in contrast to the more mainstream an ...
programme '' Top Gear'' attacked him in a way described as "puerile" by North Wales Police. More attacks appeared in '' The Sun'' and the ''
Daily Express The ''Daily Express'' is a national daily United Kingdom middle-market newspaper printed in tabloid format. Published in London, it is the flagship of Express Newspapers, owned by publisher Reach plc. It was first published as a broadsheet i ...
'', among other media. The BNP described him as "the Mad Mullah of the speed Taliban". In a private presentation to reporters in May 2007, Brunstrom launched a new approach to speeding, offering courses and training rather than points and fines. Brunstrom used a series of photographs of dead motorists to emphasize the seriousness of road safety. Mark Gibney was 40 years old, motorcycling at 95 mph, when he was decapitated in an accident in 2003. Brunstrom had photographs of Gibney's decapitated body inserted after an earlier draft of the presentation was not "gruesome" enough. He was investigated by the IPCC, which found that he had broken no rules. However, it gave him a warning "for failing to warn the family that the images would be used."Brunstrom criticised over photos
BBC Wales - 9 November 2007
and for expecting to be able to show the images to reporters without their being reported. Albert Owen, the Labour MP for Anglesey, said that the controversy surrounding him overshadowed the work of the police. However, public perception of the North Wales police did not worsen when Brunstrom was mentioned. Brunstrom apologised to Gibney's family and admitted making a mistake he regretted. He said that he would if given the choice use the photograph again, but would approach the family first.


Drug decriminalisation

Brunstrom has called for the decriminalisation of all drugs – including
heroin Heroin, also known as diacetylmorphine and diamorphine among other names, is a potent opioid mainly used as a recreational drug for its euphoric effects. Medical grade diamorphine is used as a pure hydrochloride salt. Various white and brow ...
and cocaine – and has urged the Government to declare an end to the "failed" war on illegal narcotics. He was police co-ordinator on drugs policy across Wales.


Welsh language

Brunstrom has been praised for his learning and promotion of the Welsh language, in which he holds an A level. This has led to his being created an honorary
Druid A druid was a member of the high-ranking class in ancient Celtic cultures. Druids were religious leaders as well as legal authorities, adjudicators, lorekeepers, medical professionals and political advisors. Druids left no written accounts. Whi ...
by the Gorsedd of Bards list at the 2006
National Eisteddfod The National Eisteddfod of Wales (Welsh: ') is the largest of several eisteddfodau that are held annually, mostly in Wales. Its eight days of competitions and performances are considered the largest music and poetry festival in Europe. Competitors ...
, and in April 2007 he made a speech to Welsh communities pressure group Cymuned in which he urged politicians to update the 1993 Welsh Language Act, saying he was doing his duty by raising it.


CCTV, antisocial behaviour

Brunstrom was very supportive of the use of CCTV in general as a tool in the fight against petty crime and environmental crime, such as dogs defecating in public places.


Trial of Taser

In September 2007, as a demonstration of support for Tasers being trialed in rural areas of North Wales, Brunstrom volunteered to be tasered by his fellow officers. Video footage of the event was posted on the force's website; Brunstrom was tasered for 1.5 seconds, and swore as he lost control of his body. Afterwards he described the event as "Not pleasant" and warned "I very strongly advise you, if faced by an officer and a Taser, that you follow the instructions of the nice police officer, because you will not enjoy the consequences of disobedience.".


Weekend working

Wanting to get in to North Wales Police headquarters to work at a weekend, and finding that his key fob did not work, Brunstrom broke in to his headquarters, scaling scaffolding attached to the building and climbing through a window. It was initially claimed that this was a stunt to expose lax security.


Wildlife crime

He was head of the UK's National Wildlife Crime Unit.


Honours and retirement

Brunstrom was awarded the Queen's Police Medal (QPM) in the
2006 Birthday Honours The Birthday Honours 2006 for the Commonwealth realms were announced on 17 June 2006, to celebrate the Queen's Birthday of 2006.Antigua & Barbuda list: The recipients of honours are displayed here as they were styled before their new honour, and ...
.UK list: He retired in 2009.


References

{{DEFAULTSORT:Brunstrom, Richard 1954 births Living people People from Nottingham People from Surrey Alumni of Bangor University English zoologists British Chief Constables Welsh bloggers English recipients of the Queen's Police Medal