American
American(s) may refer to:
* American, something of, from, or related to the United States of America, commonly known as the " United States" or "America"
** Americans, citizens and nationals of the United States of America
** American ancestry, ...
St. Louis Cardinals
The St. Louis Cardinals are an American professional baseball team based in St. Louis. The Cardinals compete in Major League Baseball (MLB) as a member club of the National League (NL) Central division. Since the 2006 season, the Cardinals h ...
of
Major League Baseball
Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL) ...
(1953–1974). He was president of Anheuser-Busch from 1971–1974 and a longtime senior manager for and aide to brewery owner August A. Busch Jr.
In 1953, when Busch purchased the Cardinals from
Fred Saigh Frederick Michael Saigh Jr. (pronounced "sigh") (1905–1999) was a lawyer, real estate investor, and owner of the American professional baseball franchise, the St. Louis Cardinals of Major League Baseball (MLB) from 1948 through 1953.
Early ...
, he named brewery executive Meyer the
general manager
A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all ...
of the franchise because Meyer had been a
baseball player
Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding t ...
as a youth. Pages 409-410 Although a Major League general manager during the 1950s typically combined career-long experience as a
professional baseball
Professional baseball is organized baseball in which players are selected for their talents and are paid to play for a specific team or club system. It is played in leagues and associated farm teams throughout the world.
Modern professiona ...
player or in baseball operations (including talent evaluation and player acquisition and development) as well as business acumen, Meyer held the position for two full seasons. During that tenure, the Cardinals introduced three standout
rookie
A rookie is a person new to an occupation, profession, or hobby. In sports, a ''rookie'' is a professional athlete in their first season (or year).
In contrast with a veteran who has experience and expertise, a rookie is usually inexperienced ...
s:
outfielder
An outfielder is a person playing in one of the three defensive positions in baseball or softball, farthest from the batter. These defenders are the left fielder, the center fielder, and the right fielder. As an outfielder, their duty is to c ...
s
Wally Moon
Wallace Wade MoonSteve Springer"Dodgers' Moon found success in Coliseum" ''Los Angeles Times'', March 23, 2008. (April 3, 1930 – February 9, 2018) was an American professional baseball outfielder in Major League Baseball. Moon played his 12-yea ...
and
Bill Virdon
William Charles Virdon (June 9, 1931 – November 23, 2021) was an American professional baseball outfielder, manager, and coach in Major League Baseball (MLB). Virdon played in MLB for the St. Louis Cardinals and Pittsburgh Pirates from 1955 t ...
and
third baseman
A third baseman, abbreviated 3B, is the player in baseball or softball whose responsibility is to defend the area nearest to third base — the third of four bases a baserunner must touch in succession to score a run. In the scoring system u ...
Ken Boyer
Kenton Lloyd "Ken" Boyer (May 20, 1931 – September 7, 1982) was an American Major League Baseball (MLB) third baseman, coach and manager who played with the St. Louis Cardinals, New York Mets, Chicago White Sox, and Los Angeles Dodgers for 15 ...
. They broke the franchise's "color line" when their first
African-American
African Americans (also referred to as Black Americans and Afro-Americans) are an Race and ethnicity in the United States, ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American ...
player,
first baseman
A first baseman, abbreviated 1B, is the player on a baseball or softball team who fields the area nearest first base, the first of four bases a baserunner must touch in succession to score a run. The first baseman is responsible for the major ...
Tom Alston
Thomas Edison Alston (January 31, 1926 – December 30, 1993) was a Major League Baseball first baseman who played for the St. Louis Cardinals from 1954 to 1957, the first African-American to do so. A native of Greensboro, North Carolina, he ...
, made his
National League
The National League of Professional Baseball Clubs, known simply as the National League (NL), is the older of two leagues constituting Major League Baseball (MLB) in the United States and Canada, and the world's oldest extant professional team ...
debut on April 13, 1954. But the Redbirds struggled on the field: they went 140–168, finished sixth () and seventh () in the National League, and changed
managers
Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business.
Management includes the activities ...
, from
Eddie Stanky
Edward Raymond Stanky (born Stankiewicz (September 3, 1915 – June 6, 1999) was an American professional baseball second baseman, shortstop, and manager. He played in Major League Baseball (MLB) for the Chicago Cubs, Brooklyn Dodgers, Boston Bra ...
to
Harry Walker
Harry William Walker (October 22, 1918 – August 8, 1999) was an American professional baseball player, coach and manager. Known by the nickname "Harry the Hat", he played as a center fielder in Major League Baseball between 1940 and 1955, ...
, on May 27, 1955.
Busch and Meyer then hired veteran baseball executive
Frank Lane
Frank Charles Meyers LaneCorbett, Warren: ''Frank Lane,''
...
, formerly with the
Chicago White Sox
The Chicago White Sox are an American professional baseball team based in Chicago. The White Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) Central division. The team is owned by Jerry Reinsdorf, and ...
, to assume the team's general manager duties on October 6, 1955. Meyer returned to the brewery but remained executive vice president of the Cardinals, serving the team for another 18 years. For much of that time, he acted as the direct liaison between the Cardinals' general managers—Lane,
Bing Devine
Vaughan Pallmore "Bing" Devine (March 1, 1916 – January 27, 2007) was an American front office executive in Major League Baseball. In the prime of his career, as a general manager, the executive who is responsible for all baseball operations ...
,
Bob Howsam
Robert Lee Howsam (February 28, 1918 – February 19, 2008) was an American professional sports executive and entrepreneur. In 1959, he played a key role in establishing two leagues—the American Football League, which succeeded and merged with ...
and
Stan Musial
Stanley Frank Musial (; born Stanislaw Franciszek Musial; November 21, 1920 – January 19, 2013), nicknamed "Stan the Man", was an American baseball outfielder and first baseman. Widely considered to be one of the greatest and most consis ...
—and owner Busch.
Meyer, then 57, resigned from the brewery and the Cardinals in February 1974 after 38 years with Anheuser-Busch after a disagreement with Busch over personnel reduction.
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
, "Anheuser Elects New President," February 28, 1974]