Rex Maughan was an American businessman. He was the founder, president, and
chief executive officer
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especial ...
of
Forever Living Products
}Forever Living Products was founded in 1980 in Tempe, Arizona by Rex Maughan. The company has reported a network of 9.3 million distributors and revenue of $4 billion in 2021, and in 2006 they reported having 4,100 employees.
History
Forever L ...
, supersede by his son Gregg Maughan in the position of CEO.
Forever Living is a
multi-level marketing
Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling t ...
company that sells
aloe vera
''Aloe vera'' () is a succulent plant species of the genus ''Aloe''. It is widely distributed, and is considered an invasive species in many world regions.
An evergreen perennial, it originates from the Arabian Peninsula, but grows wild in tro ...
and bee hive-based
cosmetics
Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protec ...
and other personal products.
Early life
Maughan was born November 20, 1936, in
Logan, Utah
Logan is a city in Cache County, Utah, United States. The 2020 census recorded the population was 52,778. Logan is the county seat of Cache County and the principal city of the Logan metropolitan area, which includes Cache County and Franklin ...
. He grew up on a ranch in
Soda Springs, Idaho. He is a member of
the Church of Jesus Christ of Latter-day Saints
The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a nontrinitarian Christian church that considers itself to be the restoration of the original church founded by Jesus Christ. The ...
, and served an
LDS mission in
Samoa
Samoa, officially the Independent State of Samoa; sm, Sāmoa, and until 1997 known as Western Samoa, is a Polynesian island country consisting of two main islands (Savai'i and Upolu); two smaller, inhabited islands (Manono Island, Manono an ...
. Rex met and married his wife Ruth while they were both attending
Brigham Young University
Brigham Young University (BYU, sometimes referred to colloquially as The Y) is a private research university in Provo, Utah. It was founded in 1875 by religious leader Brigham Young and is sponsored by the Church of Jesus Christ of Latter-day ...
(BYU). When Ruth graduated from BYU with a degree in elementary education, she and Rex moved to
Arizona
Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a U.S. state, state in the Southwestern United States. It is the list of U.S. states and territories by area, 6th largest and the list of U.S. states and territories by population, 14 ...
. Ruth taught school while Rex finished his degree at
Arizona State University
Arizona State University (Arizona State or ASU) is a public research university in the Phoenix metropolitan area. Founded in 1885 by the 13th Arizona Territorial Legislature, ASU is one of the largest public universities by enrollment in t ...
, eventually earning his B.S. in accounting in 1962.
Career
Maughan began investing in land while still working as an accountant in the early 1960s. Later, he joined the
Del E. Webb Construction Company, and spent the next 13 years there, reaching the position of vice president. Maughan was also adding to his own real estate and ranching investments at this time.
Forever Living Products
Maughan founded
Forever Living Products
}Forever Living Products was founded in 1980 in Tempe, Arizona by Rex Maughan. The company has reported a network of 9.3 million distributors and revenue of $4 billion in 2021, and in 2006 they reported having 4,100 employees.
History
Forever L ...
in 1978.
The company initially made lotions from the aloe vera plant. The product line has grown and diversified, now encompassing a broad range of other products which are marketed through a
multi-level marketing
Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling t ...
system. Since aloe vera is still a key ingredient in many of Forever Living products, Maughan segued into aloe cultivation and processing.
Maughan expanded into the resort business in 1981, under the umbrella of a sister company, Forever Resorts.
In 2002 Maughan was listed in the
Forbes 400
The ''Forbes'' 400 or 400 Richest Americans is a list published by ''Forbes'' magazine of the wealthiest 400 American citizens who own assets in the U.S., ranked by net worth. The 400 was started by Malcolm Forbes in 1982 and the list is p ...
as the 368th-richest man in the world, with a net worth of $600 million.
Legal issues
In 1996, upon suggestion of the American authorities, the
Internal Revenue Service (IRS) and the
National Tax Agency of Japan (NTA) initiated a joint audit of Rex and Ruth Maughan and related entities Aloe Vera of America (AVA), Selective Art Inc., FLP International, and FLP Japan for the period of 1991 to 1995.
[
] In 1997, the NTA imposed a penalty tax of ¥3.5 billion on Forever Living's Japan division for concealing income of 7.7 billion yen over the five-year period.
[
] Later that year, AVA, Rex and Ruth Maughan, Maughan Holdings, Gene Yamagata, and Yamagata Holdings
[
] sued the IRS for unauthorized disclosure of tax return information.
In the midst of the lawsuit, The IRS asked the NTA to drop its decision against Forever Living, and in 2002, the agency "grudgingly complied with the IRS's request", announcing that the penalty tax had been effectively withdrawn.
In February 2015, a USA district court ruled that the IRS knowingly provided some false information about AVA to the NTA, in violation of the United States' tax treaty with Japan.
and awarded three of the plaintiffs one thousand dollars each in statutory damages.
[
]
In 2002, the Arizona Supreme Court reversed the findings of lower courts in a case in which Rex Maughan was accused of terminating an employee because the employee refused to sell a piece of land to Maughan.
Personal life
Maughan and his wife have three children and 12 grandchildren.
Activism
In
Vailima, Samoa
Vailima is the name of a village about four miles south of Apia, the capital of Samoa. The population is 769. Vailima is part of the electoral political district Tuamasaga.
Origins
The name Vailima means "water in the hand", according to an old ...
, Maughan has contributed to the preservation of author
Robert Louis Stevenson
Robert Louis Stevenson (born Robert Lewis Balfour Stevenson; 13 November 1850 – 3 December 1894) was a Scottish novelist, essayist, poet and travel writer. He is best known for works such as '' Treasure Island'', '' Strange Case of Dr Jekyll ...
's estate, making it into a museum. In early 2005 Maughan accompanied a
BYU Television team to American Samoa to coordinate installation of a satellite receiver he had donated.
Maughan has financially supported various political campaigns, including
Mitt Romney
Willard Mitt Romney (born March 12, 1947) is an American politician, businessman, and lawyer serving as the junior United States senator from Utah since January 2019, succeeding Orrin Hatch. He served as the 70th governor of Massachusett ...
's 2008 and 2012 bids for the U.S. Presidency.
Recognition
Maughan was made an honorary member of the
Order of Merit of Samoa in the
2014 Samoa Honours and Awards The 2014 Samoa Honours and Awards were appointments made by the '' O le Ao o le Malo'' of Samoa, Tui Atua Tupua Tamasese Efi, to various Orders, decorations, and medals of Samoa under the Honours and Awards Act 1999. The investiture ceremony was h ...
.
.
Notes
External links
Forever Living Products
{{DEFAULTSORT:Maughan, Rex
Living people
American real estate businesspeople
Latter Day Saints from Arizona
American philanthropists
Brigham Young University alumni
W. P. Carey School of Business alumni
People associated with direct selling
1936 births
Forever Living Products
American Mormon missionaries in Samoa
People from Soda Springs, Idaho
Latter Day Saints from Idaho
Latter Day Saints from Utah
Honorary Members of the Order of Merit of Samoa