''RewardVille'' is

Zynga Zynga Inc. () is an American developer running social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile and social networking platforms. Zynga states its missio ...

’s defunct virtual in-game currency and rewards program. Launched in March 2011 and retired on 5 December 2012, the program allowed players to earn exclusive Zynga-specific points and coins that could be spent within Zynga games or used to unlock virtual goods for use in the games or to gift to other players. Players collected “zCoins” currency and “zPoints”, which could be used to upgrade a user's Zynga status. Players could earn as many as 80 zPoints per game or 300 zPoints total in one day, by playing Zynga games. ''RewardVille'' was available in French, Italian, German, Spanish, Portuguese, and English. In a partnership with

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...

, virtual items such as a Lady Gaga Gyrosphere in ''

CityVille ''CityVille'' is a defunct casual social city-building game developed by Zynga, and released in December 2010. A sequel, ''CityVille 2'', was released in December 2012. It was closed down on February, 2013 just three months after the game's rel ...

,'' a Lipstick Gun in ''

Mafia Wars ''Mafia Wars'' is a defunct freemium multiplayer social network game created by Zynga. In ''Mafia Wars,'' the players assume the roles of gangsters while building their own Mafia-type organization. The players fight and "rob" other players onli ...

'' and a Paws Up Statue for ''

FrontierVille ''The Pioneer Trail'', formerly known as ''FrontierVille'' is a defunct Simulation video game, simulation, role-playing video game available for play on social networking sites such as Facebook. Developed by Zynga, and launched on June 9, 2010, it ...

'' were available in ''RewardVille''. It was the first time Zynga had partnered with an artist to offer exclusive items. In a partnership with

Pizza Hut Pizza Hut is an American multinational restaurant chain and international franchise founded in 1958 in Wichita, Kansas by Dan and Frank Carney. They serve their signature pan pizza and other dishes including pasta, breadsticks and dessert at d ...

, a $5 or more donation to benefit the World Hunger Relief campaign gave players a choice of a Food Wagon for use in ''

FarmVille ''FarmVille'' is a series of agriculture-simulation social network game developed and published by Zynga in 2009. It is similar to '' Happy Farm'' and ''Farm Town''. Its gameplay involves various aspects of farmland management, such as plowing ...

'', a Nutrition Center for use in ''CityVille'', a Farm for use in '' Empires & Allies'', or a Merino Sheep for use in '' The Pioneer Trail''.Brandy Shaul
Zynga partners with Pizza Hut across CityVille, FarmVille and more
Games.com, 26 September 2011.

References

{{Zynga Facebook games Zynga