Revolution Beauty is a UK-based beauty company that was founded in 2014 by Adam Minto and Tom Allsworth. It sells makeup, skincare and hair products. As of 2021, the brand has 220 employees and an annual turnover of $139 million. Their products are sold online as well as in

Boots A boot is a type of footwear. Most boots mainly cover the foot and the ankle, while some also cover some part of the lower calf. Some boots extend up the leg, sometimes as far as the knee or even the hip. Most boots have a heel that is clearl ...

Superdrug Superdrug Stores plc (trading as Superdrug) is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK. The company is owned by AS Watson (Health & Beauty UK) Limited which is part of the A.S. Watson Group. ...

, Ulta and

Target Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artille ...

stores.

History

Revolution Beauty claims to be based around the principles of inclusivity and affordability in makeup, with a diverse range of affordable products. The brand is known for its use of

influencer marketing Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, individuals and organizations who have a purported expert level of knowledge or so ...

, and social media, particularly

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

and

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

. The company has faced claims from brands such as

Kat Von D Katherine von Drachenberg (born March 8, 1982), known professionally as Kat Von D, is a Mexican-born American tattoo artist, television personality, entrepreneur and recording artist. She is best known for her work as a tattoo artist on the TLC ...

and beauty

YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...

Manny MUA Manuel Gutierrez Jr. (born April 4, 1991), known professionally as Manny MUA, is a make-up artist, YouTuber, entrepreneur, and beauty blogger. In 2017, he was the first male brand ambassador in a campaign for the "Big Shot" mascara of the make-up ...

for allegedly plagiarizing makeup designs and concepts, claims which co-founder Adam Minto denies. All Revolution products are all cruelty free, with 76% of the brand stocking

vegan Veganism is the practice of abstaining from the use of animal products and the consumption of animal source foods, and an associated philosophy that rejects the commodity status of animals. A person who practices veganism is known as a ve ...

products. In 2019, Revolution Beauty was named within the

Sunday Times Fast Track 100 The Sunday Times Fast Track 100 was an annual league table published in association with ''The Sunday Times'' newspaper in the UK. It ranks Britain's 100 private companies with the fastest-growing sales over the last three years. It is published ...

as the fastest growing beauty brand in the UK. In 2021, Revolution Beauty made its stock market debut, with Jupiter Asset Management and

Chrysalis Investments Chrysalis Investments (previously known as Merian Chrysalis) is a large British investment trust dedicated to investing in a portfolio of UK and European private companies with long-term growth potential. Established in November 2018, the company ...

pledging shares. In March 2021, the company appointed

Dave Forsey David Forsey is a British businessman and the former chief executive of Sports Direct until September 2016. Career Forsey started working for Mike Ashley at the age of 18, and continued for 32 years. In 2015, Sports Direct subsidiary USC, a ...

as its new Managing Director. In July 2023, Revolution's chief executive and chairman, Bob Holt, was ousted in a boardroom coup led by the company's major shareholder,

Boohoo Boo hoo may refer to the sound of someone crying. Boo hoo may also refer to: * ''Boo Hoo'', a 2002 album by musician Voltaire * "Boo-Hoo", a 1937 hit song recorded by Guy Lombardo and His Royal Canadians * Boo Hoo the Bear, the mascot of Queen's ...

. Later that year in December 2023, the company's chief financial officer stepped down.

References

{{reflist Personal care brands Cosmetics companies of the United Kingdom British companies established in 2015