Reviving Baseball in Inner Cities (RBI), known for sponsorship purposes as Nike RBI is a youth baseball program operated by

Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...

. This youth initiative is designed to provide young people from underserved and diverse communities the opportunity to play

baseball Baseball is a bat-and-ball games, bat-and-ball sport played between two team sport, teams of nine players each, taking turns batting (baseball), batting and Fielding (baseball), fielding. The game occurs over the course of several Pitch ...

and

softball Softball is a Variations of baseball, variation of baseball, the difference being that it is played with a larger ball, on a smaller field, and with only underhand pitches (where the ball is released while the hand is primarily below the ball) ...

. The program was created by John Young in 1989 in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

, and now serves more than 200 communities. In 2023,

Nike, Inc. Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, ...

became the presenting sponsor.

Background

Working as a

scout Scout may refer to: Youth movement *Scout (Scouting), a child, usually 10–18 years of age, participating in the worldwide Scouting movement ** Scouts (The Scout Association), section for 10-14 year olds in the United Kingdom ** Scouts BSA, sect ...

for the

Detroit Tigers The Detroit Tigers are an American professional baseball team based in Detroit. The Tigers compete in Major League Baseball (MLB) as a member club of the American League (AL) American League Central, Central Division. One of the AL's eight chart ...

(MLB) following his playing career, John Young noticed a lack of

African American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an Race and ethnicity in the United States, American racial and ethnic group that consists of Americans who have total or partial ancestry from an ...

prospects. While working for the

Baltimore Orioles The Baltimore Orioles (also known as the O's) are an American professional baseball team based in Baltimore. The Orioles compete in Major League Baseball (MLB) as a member club of the American League (AL) East Division. As one of the America ...

, he surveyed prospects selected in the 1986 MLB Draft, many of whom attended four-year colleges, and then noticed that among California colleges, 4% of players were African American and less than 3% were

Hispanic The term Hispanic () are people, Spanish culture, cultures, or countries related to Spain, the Spanish language, or broadly. In some contexts, Hispanic and Latino Americans, especially within the United States, "Hispanic" is used as an Ethnici ...

. He presented his findings to Orioles'

general manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...

Roland Hemond and MLB Commissioner

Peter Ueberroth Peter Victor Ueberroth (; born September 2, 1937) is an American sports and business executive known for his involvement in the Olympics and in Major League Baseball. A Los Angeles–based businessman, he was the chairman of the Los Angeles Ol ...

. Ueberroth contacted Tom Bradley, the

mayor of Los Angeles The mayor of Los Angeles is the head of the executive branch of the government of Los Angeles and the chief executive of Los Angeles. The office is officially Non-partisan democracy, nonpartisan, a change made in the 1909 charter; previously, ...

, who agreed to fund a youth baseball program in Los Angeles, providing $50,000. Young also received funding from the

Amateur Athletic Union The Amateur Athletic Union (AAU) is an amateur sports organization based in the United States. A multi-sport organization, the AAU is dedicated exclusively to the promotion and development of amateur sports and physical fitness programs. It h ...

. Young, with the Professional Baseball Scouts of Southern California, organized 12 teams of 180 13- and 14-year-olds in 1989, the first year of the RBI program. Darryl Strawberry and Eric Davis, African American baseball players from Southern California, devoted time and money to help the program. MLB took over operation of the RBI program in 1991. By 1992, the RBI program expanded to

Harlem Harlem is a neighborhood in Upper Manhattan, New York City. It is bounded roughly by the Hudson River on the west; the Harlem River and 155th Street on the north; Fifth Avenue on the east; and Central Park North on the south. The greater ...

St. Louis St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi and the Missouri rivers. In 2020, the city proper had a populatio ...

, and

Kansas City The Kansas City metropolitan area is a bi-state metropolitan area anchored by Kansas City, Missouri. Its 14 counties straddle the border between the U.S. states of Missouri (9 counties) and Kansas (5 counties). With and a population of more t ...

. Leonard S. Coleman, Jr., the former

president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...

of the

National League National League often refers to: *National League (baseball), one of the two baseball leagues constituting Major League Baseball in the United States and Canada *National League (division), the fifth division of the English football (soccer) system ...

, took over operation in the program in 1994 and forged a working alliance with the Boys and Girls Clubs of America to help grow the RBI program. The RBI program has received support from

KPMG KPMG is a multinational professional services network, based in London, United Kingdom. As one of the Big Four accounting firms, along with Ernst & Young (EY), Deloitte, and PwC. KPMG is a network of firms in 145 countries with 275,288 emplo ...

, the Cal Ripken, Sr. Foundation,

Louisville Slugger Louisville is the most populous city in the Commonwealth of Kentucky, sixth-most populous city in the Southeast, and the 27th-most-populous city in the United States. By land area, it is the country's 24th-largest city; however, by populatio ...

, New Balance, Rawlings,

Wilson Sporting Goods The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois. Wilson makes equipment for many sports, among them baseball, badminton, American football, basketball, fastpitch softball, golf, racquetball ...

, and Outdoor Cap. In April 2023, MLB announced that Nike had become the presenting sponsor for RBI.

Structure

Teams compete in three divisions: the Junior Boys division (13 to 15 years of age), the Senior Boys division (16 to 18 years of age), and Girls Softball (up to 18 years of age). League schedules run from May through August. Teams compete in regional tournaments in order to compete in the RBI World Series, which began in 1993. The RBI World Series is aired on the

MLB Network MLB Network is an American television sports channel dedicated to baseball. It is primarily owned by Major League Baseball, with TNT Sports (United States), TNT Sports, Comcast's NBC Sports Group, Charter Communications, and Cox Communications h ...

and can be streamed on MLB.com, starting in 2010. RBI operates programs in more than 200 cities, with over 100,000 participants annually. Programs run in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

, the

Caribbean The Caribbean ( , ; ; ; ) is a region in the middle of the Americas centered around the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean, mostly overlapping with the West Indies. Bordered by North America to the north, Central America ...

, and

South America South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a considerably smaller portion in the Northern Hemisphere. It can also be described as the southern Subregion#Americas, subregion o ...

. MLB provides college scholarships to RBI participants. A Junior RBI program serves children from the ages of 6 through 12, which was launched in 2009.

Results

Rachel Robinson Rachel Annetta Robinson (''née'' Isum; born July 19, 1922) is an American former professor and registered nurse. She is the widow of professional baseball player Jackie Robinson. After her husband's death, she founded the Jackie Robinson Found ...

, widow of

Jackie Robinson Jack Roosevelt Robinson (January 31, 1919 – October 24, 1972) was an American professional baseball player who became the first Black American to play in Major League Baseball (MLB) in the modern era. Robinson broke the Baseball color line, ...

, has praised the efforts of the RBI program to reach out to African American youth. Alumni of the RBI program include major leaguers CC Sabathia,

Jimmy Rollins James Calvin Rollins (born November 27, 1978), nicknamed "J-Roll", is an American former professional baseball shortstop, who played in Major League Baseball (MLB) for the Philadelphia Phillies (–), Los Angeles Dodgers (), and Chicago White S ...

, Coco Crisp, James Loney, Carl Crawford, B. J. Upton, Justin Upton, Julio Borbon, Efren Navarro, Ricky Romero, Yovani Gallardo, Chris Young, J. P. Crawford, Dominic Smith, and James McDonald, as well as MLB draftees Brice Matthews and Jurrangelo Cijntje.

References

External links

* {{MLB Major League Baseball Baseball organizations in the United States 1989 establishments in California Youth baseball Softball organizations

Background

Structure

Results

See also

References

External links