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Reviewed is a consumer product review website based in
Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. As part of the Greater Boston, Boston metropolitan area, the cities population of the 2020 United States Census, 2020 U.S. census was 118,403, making it the fourth most ...
and emphasizes a science-based approach that tests
consumer products A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike a intermediate good, which is used to produce other goods. A microwave oven or a bicycle is a final good, but ...
in both everyday and lab environments. As of 2021, Reviewed has over 70 employees and over 40 staff members dedicated to testing products. The site is owned by
Gannett Gannett Co., Inc. () is an American mass media holding company headquartered in McLean, Virginia, in the Greater Washington DC, Washington, D.C., metropolitan area.USA Today Network Gannett Company owns over 100 daily newspapers, and nearly 1,000 weekly newspapers. These operations are in 44 U.S. states, one U.S. territory, and six countries. Newspapers United States *''USA Today'' ( Tyson's Corner, Virginia) **'' USA Today ...
. Revenue is generated through a blend of
affiliate Affiliation or affiliate may refer to: * Affiliate (commerce), a legal form of entity relationship used in Business Law * Affiliation (family law), a legal form of family relationship * Affiliate marketing * Affiliate network or affiliation pla ...
commissions,
licensing A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
, and advertising.


Testing

Reviewed has a 24,000 square-foot testing lab in its Cambridge headquarters where reporters and scientists on staff can test the latest appliances, televisions, headphones, and other consumer products against standard benchmarks to judge overall quality. The chief scientist designs rigorous tests for products like dishwashers and water purifiers that, in some cases, can takes months to complete.


Content

The site's Best Right Now articles are Reviewed's flagship content type, which typically have two products named as Editors’ Choice recommendations. Other pieces of content they produce include single-product reviews, how-to articles, gift guides, and deals content.


History

Reviewed was originally a network of sites founded by Robin Liss in 1997 including DigitalCameraInfo.com, TelevisionInfo.com, and CamcorderInfo.com.
Gannett Gannett Co., Inc. () is an American mass media holding company headquartered in McLean, Virginia, in the Greater Washington DC, Washington, D.C., metropolitan area.USA TODAY ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virg ...
Network's Content Ventures group. David Kender is the current Editor in Chief.


References

{{Gannett American review websites Gannett publications Companies based in Cambridge, Massachusetts