REV Media Group (formerly known as REV Asia Holdings) () was formed on 8 October 2013 following the completion of the merger between certain Catcha Media Berhad (Catcha Media) subsidiaries and Says Sdn Bhd. The merger deal, valued at MYR60 million was first announced in May 2013 and completed in July. The new company that resulted was named Rev Asia Holdings Sdn Bhd or Rev Asia for short. On May 8, 2017, Rev Asia Sdn Bhd's subsidiary, Rev Asia Holdings, was acquired by

Media Prima Media Prima Berhad, doing business as Media Prima and stylised as media prima, is a Malaysian media company based in Petaling Jaya, Selangor. It is Malaysia's largest media and entertainment conglomerate with business interests in television, pr ...

for MYR105 million.

Founders

Rev Asia's board of director includes Khailee Ng (co-founded GroupsMore, a leading group buying company acquired by

Groupon Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon af ...

in 2011, and SAYS.com, a regional social media advertising and news network) as its chairman, and entrepreneur Patrick Grove (Group CEO of Malaysia-based investment group Catcha Group) and Joel Neoh Eu-Jin (SAYS.com co-founder and Head of Asia Pacific for

) on its board of directors.

History

On May 8, 2017, Media Prima Bhd, Malaysia's largest integrated media group, announced the landmark acquisition of 100 per cent equity interest in REV Asia Holdings Sdn Bhd, a subsidiary of Rev Asia Bhd and one of Southeast Asia's leading digital media groups for RM105 million. Digital assets under Rev Asia Holdings acquired by Media Prima include Malay, English and Chinese-language portals such as OHBULAN!, SAYS, Viral Cham, Rojaklah, JUICE, 8Share, MyResipi, KongsiResipi.com and SirapLimau.

Future

On September 1, 2020, Rev Asia Bhd announced through Bursa that it would be acquiring iMedia Asia Sdn Bhd — a digital media company that focuses on content and technology, and social influencer marketing, subject to approval. iMedia owns and represents some digital properties which have a combined reach of over 8 million Malaysians monthly. iMedia clients include some of the largest tech companies in the region such as Shopee (SEA Group), iQiyi (Baidu), Foodpanda, Huawei and top global brands such as McDonald's, L'Oréal, Fonterra and Mercedes."Rev Asia to acquire iMedia in all stock deal"
"Digital News Asia", 1 September 2020.

References

External links

{{Media Prima 2013 establishments in Malaysia Digital media Companies listed on ACE Market Mass media companies established in 2013 Mass media companies of Malaysia Malaysian companies established in 2013 Media Prima