Rev is a 7%
ABV vodka
Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impuriti ...
-based
cola
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was ...
beverage (
alcopop), infused with
guarana. Malt beverage versions are also available in cans instead of plastic bottles. Rev was originally manufactured by FBM Distilleries in
Brampton, Ontario, Canada, but is currently also marketed as a malt-based beverage by the Geloso Group
and distributed exclusively within Canada under license from
Bacardi. The malt version is currently available in 3 flavours in Quebec: Original ("Blue"), Watermelon + Grapefruit ("Red"), and Mulberry ("Purple"). The Mulberry flavour is sold only in Quebec, with all over flavours being available in all other provinces.
The vodka based flavours, which are not produced by the Geloso Group, are available in red and blue (original) flavours. inRev Low, a purple, low calorie flavour of the drink, Rev Factor, as well as green and yellow flavours have been discontinued. The drink is sold in packs of four bottles, single or
bottles, and cans.
Rev was introduced in April, 2000, as a beverage marketed towards
rave and
nightclub culture.
Rev-Bomb
Rev when combined with
Jägermeister
( , ; stylized Jägermeiſter) is a German digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35% ( 61 degrees proof, or US 70 proof). The recipe has not changed since its creation ...
makes a drink called a "Rev-Bomb", a variation of a
Jägerbomb
The Jägerbomb is a bomb mixed drink made by dropping a shot of Jägermeister into an energy drink, typically Red Bull
Red Bull is a brand of energy drinks of Austrian company Red Bull GmbH. With 38% market share, it is the most popula ...
. This drink is a "depth charge" or "bomb shot", which refers to cocktails that are made by dropping a
shot glass filled with liquor into another drink.
In popular culture
Canadian
indie rock
Indie rock is a Music subgenre, subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the mu ...
band
Alvvays titled their third studio album, ''
Blue Rev'' (2022), after the drink.
See also
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Alcoholic beverage
An alcoholic beverage (also called an alcoholic drink, adult beverage, or a drink) is a drink that contains ethanol, a type of alcohol that acts as a drug and is produced by fermentation of grains, fruits, or other sources of sugar. The c ...
*
Alcoholism
Alcoholism is, broadly, any drinking of alcohol that results in significant mental or physical health problems. Because there is disagreement on the definition of the word ''alcoholism'', it is not a recognized diagnostic entity. Predomina ...
*
Comparison of alcopops
Alcopop (or cooler in Canadian English or spirit cooler in South Africa) is a colloquial term describing certain flavored alcoholic beverages, including:
# malt beverages to which various fruit juices or other flavorings have been added
# beverage ...
*
Hangover
*
Legal drinking age
*
Wine cooler
References
{{reflist, 2
Products introduced in 2000
Alcopops
Canadian alcoholic drinks