Rev is a 7%

ABV Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...

vodka Vodka ( ; is a clear distilled beverage, distilled alcoholic beverage. Its varieties originated in Poland and Russia. Vodka is composed mainly of water and ethanol but sometimes with traces of impurities and flavourings. Traditionally, it is ...

-based

cola Cola is a Carbonation, carbonated soft drink flavored with vanilla, cinnamon, citrus essential oil, oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked br ...

beverage (

alcopop An alcopop (or cooler) is a category of mixed alcoholic beverages with relatively low alcohol content (e.g., 3–7% alcohol by volume), including: # Malt beverages to which various fruit juices or other flavorings have been added # Wine coolers: ...

), infused with

guarana Guaraná ( from the Portuguese ''guaraná'' ; ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and clu ...

. Malt beverage versions are also available in cans instead of plastic bottles. Rev was originally manufactured by FBM Distilleries in

Brampton, Ontario, Canada Brampton is a city in the Canadian province of Ontario, and the regional seat of the Regional Municipality of Peel. It is part of the Greater Toronto Area (GTA) and is a lower-tier municipality within the Peel Region. The city has a populati ...

, but is currently also marketed as a malt-based beverage by the Geloso Group and distributed exclusively within Canada under license from

Bacardi Bacardi Limited ( , , ) is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardí brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 by Facund ...

. The malt version is currently available in 3 flavours in Quebec: Original ("Blue"), Watermelon + Grapefruit ("Red"), and

Mulberry ''Morus'', a genus of flowering plants in the family Moraceae, consists of 19 species of deciduous trees commonly known as mulberries, growing wild and under cultivation in many temperate world regions. Generally, the genus has 64 subordinat ...

("Purple"). The Mulberry flavour is sold only in Quebec, with all other flavours being available in all other provinces. Rev was introduced in April 2000, as a beverage marketed towards

rave A rave (from the verb: '' to rave'') is a dance party at a warehouse, club, or other public or private venue, typically featuring performances by DJs playing electronic dance music. The style is most associated with the early 1990s dance mus ...

and

nightclub A nightclub or dance club is a club that is open at night, usually for drinking, dancing and other entertainment. Nightclubs often have a Bar (establishment), bar and discotheque (usually simply known as disco) with a dance floor, laser lighti ...

culture.

Rev-Bomb

Rev when combined with

Jägermeister ( , ) is a German digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35% ( 61 degrees proof, or US 70 proof). The recipe has not changed since its creation, and the drink contin ...

makes a drink called a "Rev-Bomb", a variation of a

Jägerbomb A Jägerbomb () is a bomb mixed drink made by dropping a shot of Jägermeister into an energy drink, typically Red Bull. Sometimes, this drink is incorrectly identified as a traditional "shot". A Jägerbomb is typically served with a can of R ...

. The

T-Room The T-Room is a campus bar located in downtown Halifax Regional Municipality, Halifax, Nova Scotia, on Barrington Street between Spring Garden Road and Morris Street. It was opened in 1937 by Fredrick H. Sexton on the campus of the Nova Scotia T ...

on the

Dalhousie University Dalhousie University (commonly known as Dal) is a large public research university in Nova Scotia, Canada, with three campuses in Halifax, Nova Scotia, Halifax, a fourth in Bible Hill, Nova Scotia, Bible Hill, and a second medical school campus ...

campus is credited with inventing this combination in 2009. The Rev-Bomb is a "

depth charge A depth charge is an anti-submarine warfare (ASW) weapon designed to destroy submarine A submarine (often shortened to sub) is a watercraft capable of independent operation underwater. (It differs from a submersible, which has more limited ...

" or "bomb shot", which refers to cocktails that are made by dropping a

shot glass A shot glass is a glass originally designed to hold or measure spirits or liquor, which is either imbibed straight from the glass ("a shot") or poured into a cocktail ("a drink"). An alcoholic beverage served in a shot glass and typically consu ...

filled with liquor into another drink.

In popular culture

Canadian

indie rock Indie rock is a Music subgenre, subgenre of rock music that originated in the United Kingdom, United States and New Zealand in the early to mid-1980s. Although the term was originally used to describe rock music released through independent reco ...

band

Alvvays Alvvays (pronounced "always") is a Canadian indie pop band formed in 2011, originating from Charlottetown, Prince Edward Island, and subsequently based in Toronto, Ontario. It consists of Molly Rankin (vocals and guitar), Kerri MacLellan (keybo ...

titled their third studio album, ''

Blue Rev ''Blue Rev'' is the third studio album by Canadian indie pop band Alvvays, released on October 7, 2022, via Polyvinyl, Transgressive, and Celsius Girls. The album expands on the shoegaze influences from their previous albums, and received universa ...

'' (2022), after the drink.

References

{{reflist Products introduced in 2000 Alcopops Canadian alcoholic drinks

Rev-Bomb

In popular culture

See also

References