''Retila Magazine'' was founded in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

in 1995 by Rafael Martinez, Frank Barbano and Guillermo Quezada. The pocket-size magazine was one of the first full-color magazine that focus in the Spanish Rock movement of the early 1990s. ''Retila'' cronym for "Rock En Tu Idioma Los Angeles" published 20 volumes between 1995 and 2000. Great writers like Francisco Bican and Edith Bican helped the magazine to have a loyal following due to its articles and monthly calendar of events. The free magazine was mostly distributed at concerts,

night clubs A nightclub (music club, discothèque, disco club, or simply club) is an entertainment venue during nighttime comprising a dance floor, lightshow, and a stage for live music or a disc jockey (DJ) who plays recorded music. Nightclubs gener ...

, and record stores. The magazine had major sponsors, such as MGD, Mt. Dew, and

Pepsi Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...

jumped aboard and uses the magazines grass-roots style to introduce their products to young Hispanics.

References

{{italic title Music magazines published in the United States Free magazines Magazines established in 1995 Magazines disestablished in 2000 Rock en Español Spanish-language magazines Magazines published in Los Angeles Defunct magazines published in the United States