Response Dynamics, Inc. is a

privately held A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is ...

Vienna, Virginia-based direct marketing company. It was founded in 1981 and specializes in

political fundraising Campaign finance, also known as election finance or political donations, refers to the funds raised to promote candidates, political parties, or policy initiatives and referendums. Political parties, charitable organizations, and political act ...

and

direct mail marketing Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The d ...

. The company boasts in-house

copy editing Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ( copy) to improve readability and fitness, as well as ensuring that text is free of grammatical and factual errors. ''The Chicago Manual o ...

, art design, database management, and a list brokerage service. Most direct mail fundraising firms cater to a particular partisan segment, and RDI is considered one of the top firms servicing conservative causes. RDI's aggressive marketing strategy received national attention after it was revealed that the company targeted the elderly with deceptive practices, including repeated solicitations and using misleading letterhead and language. Fundraising solicitations from the College Republican National Committee in 2004, appeared to be solicitations for Republican National Committee or Bush-Cheney 2004, misleading many elderly contributors. The College Republicans stopped using the company due to negative media reports on these misleading solicitations, ending a more than ten-year relationship. Others who have used the company include Representative

Robert K. Dornan Robert Kenneth Dornan (born April 3, 1933) is an American politician and actor from California. A Republican, Dornan served in the United States House of Representatives from 1977 to 1983 and from 1985 to 1997. He has become well known for publicl ...

, and Floyd Brown during the 2008 presidential race.

References

Companies based in Vienna, Virginia Direct marketing {{US-company-stub

See also

References