Renée Mauborgne (born 1963) is an American economist and business theorist. She is a professor of strategy at

INSEAD INSEAD ( ; French: ''Institut européen d'administration des affaires'') is a non-profit business school with locations in Europe (Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE) and North America (San Francisco, USA ...

, a business school based in

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

. Mauborgne is also the co-director of the

Fontainebleau Fontainebleau ( , , ) is a Communes of France, commune in the Functional area (France), metropolitan area of Paris, France. It is located south-southeast of the Kilometre zero#France, centre of Paris. Fontainebleau is a Subprefectures in Franc ...

-based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book ''

Blue Ocean Strategy ''Blue Ocean Strategy'' is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. They assert that the strategic moves outlined in the book create ...

''.

Career

Renée Mauborgne had studied and taught at the

Ross School of Business The University of Michigan Ross School of Business (branded as Michigan Ross) is the business school of the University of Michigan, a Public university, public research university in Ann Arbor, Michigan. The school was originally established ...

University of Michigan The University of Michigan (U-M, U of M, or Michigan) is a public university, public research university in Ann Arbor, Michigan, United States. Founded in 1817, it is the oldest institution of higher education in the state. The University of Mi ...

, before joining INSEAD. Mauborgne is a INSEAD distinguished fellow.

Publications

Books

Mauborgne has published three books and numerous articles on strategic management of

multinational corporations A multinational corporation (MNC; also called a multinational enterprise (MNE), transnational enterprise (TNE), transnational corporation (TNC), international corporation, or stateless corporation, is a corporate organization that owns and cont ...

. * 2005: '' Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant''. With W. Chan Kim. Boston, Massachusetts: Harvard Business School Press. * 2017: ''Blue Ocean Shift. Beyond Competing''. With W. Chan Kim. New York: Hachette Books *2023: ''Beyond Disruption'', with W. Chan Kim. Harvard Business School Press

Articles

* Kim, W. Chan, and Renee A. Mauborgne. "Procedural justice, attitudes, and subsidiary top management compliance with multinationals" corporate strategic decisions." Academy of management journal 36.3 (1993): 502-526. * Kim, W. Chan, and Renée Mauborgne. "Value innovation." Harvard Business Review 1 (1997). * Kim, W. Chan, and Renée Mauborgne. "Strategy, value innovation, and the knowledge economy." Sloan management review 40 (1999): 41–54.

References

1963 births Living people Business educators Academic staff of INSEAD American business theorists {{US-business-academic-bio-stub