Rent.com is an apartment

search engine A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the sea ...

and

online marketplace An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a wa ...

catering to

millennials Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s a ...

. It is owned b
Rent.
which is in turn owned by

Redfin Redfin Corporation is an American company that provides residential real estate brokerage and mortgage origination services. Based in Seattle, the company operates in more than 100 markets in the United States and Canada. In 2024, the company h ...

Timeline

Rent.com was founded in 1999 as Viva.com. In December 2004,

eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...

purchased Rent.com for $415 million. On May 8, 2012,

RentPath RentPath Inc. is a media company that owns Rent.com, ApartmentGuide.com, Lovely, and Rentals.com, which combined see 16 million visitors each month. It was previously called K-III and PriMedia. The company was acquired by Redfin in April 2021. ...

, then known as Primedia, acquired Rent.com from eBay for approximately $415 million. In June 2015, as part of an overall re-branding of Rent.com, the site launched its first national

advertising campaign An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ide ...

featuring comedian and actor J. B. Smoove. On April 9, 2021, Rent.com, along with its parent company RentPath, was acquired by real estate site

. On June 21, 2022, RentPath became Rent. and launched a new suite of

marketing automation Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to automate repetitive tasks and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and ...

services.

References

External links

* {{DEFAULTSORT:Rent.Com Renting American websites EBay acquisitions Companies based in Atlanta 2004 mergers and acquisitions 2012 mergers and acquisitions Privately held companies based in Georgia (U.S. state) Online marketplaces of the United States 1999 establishments in Georgia (U.S. state) Internet properties established in 1999

Timeline

See also

References

External links