Renova (brand)
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Renova (full name: ''Renova - Fábrica de Papel do Almonda, SA'') is a
Portuguese Portuguese may refer to: * anything of, from, or related to the country and nation of Portugal ** Portuguese cuisine, traditional foods ** Portuguese language, a Romance language *** Portuguese dialects, variants of the Portuguese language ** Portu ...
company that produces paper consumption goods (such as tissues and
toilet paper Toilet paper (sometimes called toilet/bath/bathroom tissue, or toilet roll) is a tissue paper product primarily used to clean the human anus, anus and surrounding region of Human feces, feces (after defecation), and to clean the external gen ...
). It is based in the city of
Torres Novas Torres Novas () is a Portugal, Portuguese Concelho, municipality in the district of Santarém (district), Santarém, in the Médio Tejo Subregion, Médio Tejo of the Oeste e Vale do Tejo region. The population of the municipality was approximately ...
, located in
Médio Tejo The Intermunicipal communities of Portugal, Comunidade Intermunicipal do Médio Tejo (; English language, English: ''Middle Tagus'') is an administrative division in Portugal. It was created in December 2008, replacing the former ''Comunidade Urban ...
, a
NUTS3 Nomenclature of Territorial Units for Statistics or NUTS () is a geocode standard for referencing the administrative divisions of countries for statistical purposes. The standard, adopted in 2003, is developed and regulated by the European Uni ...
subregion belonging to
Centro region The Central Region (, ) or Central Portugal is one of the statistical regions of Portugal. The cities with major administrative status inside this region are Coimbra, Aveiro, Viseu, Leiria, Castelo Branco and Guarda. It is one of the seven Regi ...
. It is one of the most well-known industry brands inside and outside of the country. Their products are sold and advertised in countries like
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
,
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
, the UK, the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
,
Belgium Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...
, and
Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...
.


Products

Renova's main products are tissues for domestic and sanitary use such as toilet paper, kitchen rolls, napkins, handkerchiefs, facials. Renova is also present in feminine hygiene products, wet wipes, and printing & writing paper. A major success in recent years is the unique Renova Black Toilet Tissue.


Brand

It became known to a wider public (outside of Portugal) through an
advertising campaign An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ide ...
(first launched in 2002) that made use of
sex appeal Sexual attraction is attraction on the basis of sexual desire or the quality of arousing such interest. Sexual attractiveness or sex appeal is an individual's ability to attract other people sexually, and is a factor in sexual selection or m ...
to sell toilet paper - something other companies didn't dare to do before. The campaign, using photos made by the French photographer
François Rousseau François Rousseau is a professional French painter and photographer born in 1967. He started in painting for almost ten years, before turning to photography in 1995. The link started when he discovered Patrick Grainville's novel, ''L'Atelier ...
, received special attention of the French magazine
Photo A photograph (also known as a photo, or more generically referred to as an ''image'' or ''picture'') is an image created by light falling on a photosensitive surface, usually photographic film or an electronic image sensor. The process and pra ...
, which promoted a photographic contest inspired by it (and sponsored by the company). *2017 New paper mill, Renova PM07 starts operating in
Torres Novas Torres Novas () is a Portugal, Portuguese Concelho, municipality in the district of Santarém (district), Santarém, in the Médio Tejo Subregion, Médio Tejo of the Oeste e Vale do Tejo region. The population of the municipality was approximately ...
, pioneering the new NTT technology for paper making in
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
. *2016 New factory, Renova 3, inaugurated in France,
Saint-Yorre Saint-Yorre (; ) is a commune in the Allier department, Auvergne-Rhône-Alpes (Auvergne as former region), central France. The locality is renowned for its highly mineralized mineral water. Population Administration List of mayors * 1 ...
. *2015 Exports to 90 world countries are now becoming regular. *2014 Renova starts its operations in
Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...
under the brand novaRe. *2013 Renova starts its operations in
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
. *2012 Marketing Case Study of Portugal’s Renova Black Toilet Paper is #1 in global case study award *2011 Renova Mills no1 and no2 receive more than 6.000 students a year, from all ages. *2010 Renova, a business case study at
INSEAD INSEAD ( ; French: ''Institut européen d'administration des affaires'') is a non-profit business school with locations in Europe (Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE) and North America (San Francisco, USA ...
: "Renova Toilet Paper: Escaping the Commoditization Trap" *2009 New large scale automatic warehousing facilities and many new automated converting lines. New natural gas electrical co-generation central. *2007 New business unit to explore the brand presence in markets not previously explored, with a global scope. *2006 For the first time, a Renova product is reviewed by major national newspapers and fashion magazines across the globe. *2005 After launching Renova Black, the first black toilet paper ever, new trade channels across the globe become interested in the product. *2004 Renova Belgium starts its operations in Belgium and Luxembourg. *2003 Renova launches its first moist toilet paper product lines. *2002 Renova France starts operations in France, using its innovative “Fresh&Clean” toilet paper as main market driver. *1999 Renova acquires the water company Promineral SA. *1999 ISO 14001 certification, for environmental compliance, is granted to Renova SA, which becomes the first company with such certification in Spain and Portugal. *1998 Launch of the first toilet paper in the world integrating micro-droplets of smoothing cream (“Renova Fresh&Clean”). *1995 Major branding reform takes place, with all products starting to carry the brand name “Renova”. *1990 Renova España SA begins its operations in Spain. *1989 The first modern cross-category line of products is launched (“Renova Class”). *1979 Mill number 2 is inaugurated. *1970 First feminine hygiene line of products is launched (“Reglex”). *1961 The modification of the business structure is completed: from office paper to disposable household and body paper products. *1958 The company launches “Renova Super”, the best selling product of the company ever. *1950 Acquisition of a dedicated high voltage power line complementing the main energy source of the factory: the river. *1943 A new group of stockholders takes hold of the company. Renova – Fábrica de Papel do Almonda, SA is born. *1939 Foundation of the private company Fábrica de Papel do Almonda Lda. *1818 David Ardisson chose the Renova brand as the watermark for the first sheet of paper manufactured on the banks of Almonda river, Torres Novas


References


External links


Renova
{{authority control Pulp and paper companies of Portugal Portuguese brands Torres Novas