Remodelista is an
interior design
Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. With a keen eye for detail and a Creativity, creative flair, an ...
and
lifestyle website operated by Remodelista LLC. It was founded in 2007 by the current editor-in-chief
Julie Carlson
Julie Carlson (born November 24, 1960) is an American writer and co-founder of interior design and lifestyle website Remodelista and outdoor spaces and garden design website Gardenista operated by holding company Remodelista LLC, owned by Carlson ...
along with Francesca Connolly, Janet Hall, and Sarah Lonsdale. The company is based in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
.
History
Remodelista was founded as an independent website in 2007 by Carlson, Connolly, Hall, and Lonsdale to provide an online sourcebook for users planning a home renovation or remodel with the goal of furnishing rooms with a mix of classics, vintage finds and modernist pieces.
In 2008, Josh Groves joined as publisher and later becomes CEO.
[ "It's All About Home"](_blank)
''Brown Alumni Magazine'' 2012-09-25[ "SAY Media Acquires Remodelista"](_blank)
''Business Wire'' 2011-08-09 Following its redesign in 2009
''New York Times'' 2009-10-08 and continuous growth, Remodelista was acquired by San Francisco company
SAY Media in August 2011.
[ "SAY Media Continues Acquisition Spree, Buys Home Design Website Remodelista"](_blank)
''TechCrunch'' 2011-08-09
In 2012, Remodelista spun off its garden section to an independent sister website under
SAY Media ownership,
Gardenista, with former New York Times columnist Michelle Slatalla as editor-in-chief.
[ "Taking Its Design Eye Outside"](_blank)
''New York Times'' 2012-06-06
In 2014,
Times Internet partnered with
SAY Media to launch an Indian version of Remodelista.
[ "Times Internet to launch Indian editions of Say Media's ReadWrite & Remodelista"](_blank)
''MediaNama'' 2014-06-13[ "Times Internet and SAY Media Launch ReadWrite and Remodelista in India"](_blank)
''Say Daily'' 2014-06-20[ "Times Internet to launch Readwrite & Remodelista India Editions"](_blank)
''Times Internet'' 2014-06-11
In 2015,
Julie Carlson
Julie Carlson (born November 24, 1960) is an American writer and co-founder of interior design and lifestyle website Remodelista and outdoor spaces and garden design website Gardenista operated by holding company Remodelista LLC, owned by Carlson ...
and Josh Groves bought Remodelista and
Gardenista from
SAY Media for an undisclosed amount.
[ "Say Media Sells ReadWrite To Wearable World, Remodelista Sold Back To Founders"](_blank)
''TechCrunch'' 2015-02-05
Also in 2015,
Amazon
Amazon most often refers to:
* Amazon River, in South America
* Amazon rainforest, a rainforest covering most of the Amazon basin
* Amazon (company), an American multinational technology company
* Amazons, a tribe of female warriors in Greek myth ...
announced their ''Expert Articles'' as part of an expanded content platform with Remodelista as one of the early industry experts announced.
["Amazon Ups Its Content Game With Expert Articles"](_blank)
''TechCrunch'' 2015-12-08
In 2016, Remodelista and
Gardenista was acquired by
Realtor.com, operated by the
News Corporation
The original incarnation of News Corporation (abbreviated News Corp. and also variously known as News Corporation Limited) was an American Multinational corporation, multinational mass media corporation founded and controlled by media mogul Ru ...
subsidiary
Move, Inc. At the time of sale, the two sites reportedly received 1.5 million readers per month.
[ "Behind Realtor.com's Remodelista-Gardenista acquisition"](_blank)
''Business of Home'' 2016-07-15
In November 2017, Remodelista launched a second companion site, The Organized Home, in conjunction with the publication of the book ''Remodelista: The Organized Home''.
[ "Announcing Our New Site: The Organized Home"](_blank)
''Remodelista.com'' 2017-11-08[ "Remodelista Shows Us How to Organize with Style"](_blank)
''Martha Stewart'' 2017-12-13
In June 2019, Remodelista announced that it was once again independently owned along with sister sites
Gardenista and Organized Home after three years as part of
News Corporation
The original incarnation of News Corporation (abbreviated News Corp. and also variously known as News Corporation Limited) was an American Multinational corporation, multinational mass media corporation founded and controlled by media mogul Ru ...
subsidiary
Realtor.com. According to the announcement, the transition was due to a strategy restructure following
Realtor.com's $210 million acquisition of real-estate leads generation platform
OpCity.
["Austin real estate startup Opcity to be acquired for $210 million"](_blank)
''Statesman'' 2018-08-30["Real Estate Lead Evolution: Fall Out at Realtor.com"](_blank)
''Revaluate'' 2019-06-10 Few details surrounding the deal were released but they reported that the combined readership of the sites reached 1.7 million users per month.
["To Our Readers: Remodelista Update"](_blank)
''Remodelista'' 2019-06-01
Site features
According to its company website, Remodelista is "a sourcebook for the considered home", guiding readers through the remodeling and design process.
["Company Slogan"](_blank)
''Remodelista.com'' 2020-01-13 In addition, the blog publishes lifestyle content, including pieces about travel. The travel section covers noteworthy design shops and hotels, restaurants and other design-oriented sights in the US and abroad. Often these pieces will have an "Expert Advice" angle, with a design professional providing advice about shops, hotels, and restaurants.
In 2010, the website launched an invitation-only directory of architects and designers.
''Editor at Large'' named it one of the top four online designer directories in 2014.
In 2013, the website first launched its "Considered Design Awards," a series of awards for reader-submitted photos of their interior spaces.
Events
Between 2010 and 2016, Remodelista hosted 18 Remodelista Markets in
Marin County,
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
,
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
,
Boston
Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
,
Portland,
Seattle
Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
,
NYC, and
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. Remodelista Markets offered goods from artisanal makers and designers, which included handmade ceramics, clothing, jewelry, organic botanicals, and artisanal foods.
Related websites
Remodelista's sister site
Gardenista, which focuses on outdoor spaces, was launched in 2011 initially as a section of Remodelista. It became a separate website in 2012.
In November 2017, Remodelista launched a second companion site, The Organized Home, in conjunction with the publication of the book ''Remodelista: The Organized Home''.'
Books
In October 2013, ''Remodelista: A Manual For The Considered Home'' (), written by
Julie Carlson
Julie Carlson (born November 24, 1960) is an American writer and co-founder of interior design and lifestyle website Remodelista and outdoor spaces and garden design website Gardenista operated by holding company Remodelista LLC, owned by Carlson ...
with photography by Matthew Williams, was published by
Artisan
An artisan (from , ) is a skilled craft worker who makes or creates material objects partly or entirely by hand. These objects may be functional or strictly decorative, for example furniture, decorative art, sculpture, clothing, food ite ...
. The book includes tours of homes and advice on how to recreate one's own space in a similar style.
Academy Awards
The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence in ...
winner
Julianne Moore
Julie Anne Smith (born December 3, 1960), known professionally as Julianne Moore, is an American actress and children's author. Prolific in film since the early 1990s, she is known for her portrayals of emotionally troubled women in independent ...
wrote the foreword to the book.
[""Remodelista: A Manual for the Considered Home" by Julie Carlson"](_blank)
''Architectural Digest'' 2013-11-30
In November 2017,
Artisan
An artisan (from , ) is a skilled craft worker who makes or creates material objects partly or entirely by hand. These objects may be functional or strictly decorative, for example furniture, decorative art, sculpture, clothing, food ite ...
published ''Remodelista: The Organized Home'' (), written by
Julie Carlson
Julie Carlson (born November 24, 1960) is an American writer and co-founder of interior design and lifestyle website Remodelista and outdoor spaces and garden design website Gardenista operated by holding company Remodelista LLC, owned by Carlson ...
and Margot Guralnick with photography by Matthew Williams.
[{{Cite news, url=https://www.remodelista.com/posts/new-site-announcement-organized-home/, title=Announcing Our New Site: The Organized Home - Remodelista, date=2017-11-08, work=Remodelista, access-date=2018-05-06, language=en-US]
External links
RemodelistaGardenistaThe Organized Home
References
Lifestyle websites
Internet properties established in 2007
Companies based in Manhattan
Mass media companies based in New York City