"Reloj" () is a song recorded by Puerto Rican singer

Rauw Alejandro Raúl Alejandro Ocasio Ruiz (born January 10, 1993), known professionally as Rauw Alejandro, is a Puerto Rican singer. His accolades include two Latin Grammy Awards, two Billboard Latin Music Awards, ''Billboard'' Latin Music Awards and an IHea ...

and Puerto Rican rapper

Anuel AA Emmanuel Gazmey Santiago (born November 26, 1992), known professionally as Anuel AA, is a Puerto Rican rapper and singer. Often called "The God of Latin trap" by himself and major Latin artists. His music often contains samples and interpola ...

for Alejandro's debut studio album, ''

Afrodisíaco ''Afrodisíaco'' () is the debut studio album by Puerto Rican singer Rauw Alejandro. It was released on November 13, 2020, by Sony Music Latin and Duars Entertainment. After releasing several projects including a mixtape, an extended play, and m ...

'' (2020). It was written by Alejandro, Yampi, Luis Guillermo Marval Camerom, Nesty, Anuel AA, Caleb Calloway, Kenobi, Colla, and Eric Duars, while the production was handled by Calloway and Nesty. The song was released for digital download and

streaming Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...

Sony Music Latin Sony Music Entertainment US Latin LLC (often referred to as Sony Music Latin) is an American record label owned by Sony Music. The label focuses on artists of Latin music. Sony Latin was also a division of the Sony Discos label. History In ...

and Duars Entertainment on October 22, 2020, as the fourth single from the album. A Spanish language melodic

reggaeton Reggaeton (, ) is a modern style of popular music, popular and electronic music that originated in Panamanian reggaetón, Panama during the late 1980s, and which rose to prominence in the late 1990s and early 2000s through a plethora of Puert ...

song with urban rhythms, it is about the sexual desire the singers feel towards a girl, describing everything they would do to her if the clock had more hours. "Reloj" received positive reviews from

music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on ...

, who complimented its rhythms. The track was nominated for Viral Anthem at the

2021 MTV Millennial Awards The 8th Annual MTV MIAW Awards took place on July 13, 2021, at the Quarry Studios in Mexico City. It was broadcast live by MTV Latin America. The awards celebrated the best of Latin music Latin music (Portuguese language, Portuguese and ...

. It was commercially successful, reaching the top 10 in several Latin American countries, including Colombia and Mexico, and on ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

''s

Hot Latin Songs The ''Billboard'' Hot Latin Songs (formerly Hot Latin Tracks and Hot Latin 50) is a record chart in the United States for Latin music, Latin songs, published weekly by Billboard (magazine), ''Billboard'' magazine. Since October 2012, chart ranki ...

in the United States. The song has received several

certification Certification is part of testing, inspection and certification and the provision by an independent body of written assurance (a certificate) that the product, service or system in question meets specific requirements. It is the formal attestatio ...

s, including double platinum in Spain. An accompanying

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

, released simultaneously with the song, was directed by Gustavo Camacho. It depicts Alejandro and Anuel AA enjoying a party atmosphere and singing the track in a

strip club A strip club (also known as a strip joint, striptease bar, peeler bar, gentlemen's club, among others) is a venue where strippers provide adult entertainment, predominantly in the form of striptease and other erotic dances including lap dances. St ...

Background and release

announced that he was working on his debut studio album ''

'' in February 2020. After releasing several singles from the album, he announced the release of a collaboration with

and revealed the song's title as "Reloj" on

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

on October 21, 2020: "🦊 x 👹 #Reloj tomorrow at 8PM ..." Alejandro later explained to ''

Idolator An idolator is a practitioner of idolatry. Idolator or Idolater may also refer to: * Idolator (website), an American music blog * ''Idolator'' (album), a 2005 album by Blood Stain Child * ''Idolator'', a 1986 album by Ole Evenrud * "Idolater", a ...

'' that he and Anuel AA were classmates in school and "childhood friends". He added: "The vibe at the studio was amazing, very easy to work with." On October 22, 2020, "Reloj" was released for digital download and

and Duars Entertainment as the fourth single from ''Afrodisíaco''. It marked the third collaboration between Alejandro and Anuel AA, who had previously worked on " Elegí (Remix)" and " Fantasías (Remix)".

Music and lyrics

Musically, "Reloj" is a Spanish language melodic

song with urban rhythms, that "fuses the styles" of both artists to "present a totally different proposal". The song was written by Alejandro, Yampi, Luis Guillermo Marval Camerom, Nesty, Anuel AA, Caleb Calloway, Kenobi, Colla, and Eric Duars. Its production was handled by Calloway and Nesty, and the track runs for a total of 3 minutes and 51 seconds. Lyrically, "Reloj" which translates to "Clock" in English, is about the sexual desire they feel towards a girl, describing everything they would do to her if the clock had more hours. The "sensual" lyrics include, "No hizo nada mal, pero quiere que la castigue / Gime como una muñequita de anime (Wah) / Como una serie pegá', viéndo me sigue (Wuh) / Y yo loco con verla mordiendo los cojine'" (She did nothing wrong, but she wants me to

punish Punishment, commonly, is the imposition of an undesirable or unpleasant outcome upon an individual or group, meted out by an authority—in contexts ranging from child discipline to criminal law—as a deterrent to a particular action or behav ...

her / Moans like an

anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...

doll (Wah) / Like a hit series, watches and follows me (Wuh) / And I'm crazy to see her biting the cushions).

Critical reception

Laura Coca from

Los 40 Los 40 (stylized as LOS40, formerly ''Los 40 Principales'', ) is a Spanish Top 40-themed music radio station that broadcasts current and recent music, primarily focusing on genres such as pop, dance, electropop, Electro Latin, and Reggaeton. T ...

gave "Reloj" a positive review and labeled it "a song with the most mesmerizing urban rhythms", stating that Alejandro "never tires of throwing hits". In another article, she described the track as "a song of pure reggaeton rhythms to become the new vice of their millions of followers." In 2022, Fuse ranked it as Alejandro's third-top song. In the same year, Ernesto Lechner from ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...

'' ranked the track as his 45th-best song.

Accolades

"Reloj" was nominated for Viral Anthem at the

, but lost to " Pareja del Año" by

Sebastián Yatra Sebastián Obando Giraldo (born 15 October 1994), known professionally as Sebastián Yatra, is a Colombian singer, songwriter and stage actor. He began as a Latin pop artist and has recorded many ballads, but has released several successful regg ...

and

Myke Towers Michael Anthony Torres Monge (born January 15, 1994), known professionally as Myke Towers, is a Puerto Rican rapper and singer. He was recognized as New Artist of the Year by the ''Billboard'' Latin Music Awards in 2021 and has been nominated ...

. "Reloj" was recognized as an award winning song at the 2023 BMI Latin Awards.

Commercial performance

"Reloj" debuted at number 26 on the US ''

chart on November 7, 2020, becoming Alejandro's 10th entry and Anuel AA's 65th. On May 1, 2021, the track reached its peak of number 10, giving Alejandro his fourth top-10 hit on the chart and Anuel AA's 22nd. The song also peaked at numbers 18, 11, and 8 on the

Latin Airplay Latin Airplay is a chart published weekly by Billboard (magazine), ''Billboard'' magazine in the United States. It was established on October 20, 2012. This chart lists the 50 most-played songs on Spanish-language radio stations across the country ...

Latin Rhythm Airplay Latin ( or ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally spoken by the Latins in Latium (now known as Lazio), the lower Tiber area around Rome, Italy. Through the expansion o ...

, and

Latin Digital Song Sales The ''Billboard'' charts tabulate the relative weekly popularity of songs and albums in the United States and elsewhere. The results are published in ''Billboard'' magazine. ''Billboard'' biz, the online extension of the ''Billboard'' charts, p ...

charts, respectively. In Spain's official weekly chart, the track debuted and peaked at number 11 on November 1, 2020. It was later certified double platinum by the

Productores de Música de España Productores de Música de España (; shortened as Promusicae) is the national organisation responsible for the music charts of Spain. it is a trade association that represents more than 90% of the Spanish recorded music industry. It is the Inter ...

(PROMUSICAE), for track-equivalent sales of over 80,000 units in the country. "Reloj" also reached the top 10 in Colombia, Dominican Republic, El Salvador, Guatemala, Honduras, Mexico, and Peru, as well as the top 20 in Argentina, Bolivia, Ecuador, Latin America, Paraguay, Puerto Rico, and Uruguay. In Mexico, the song was certified diamond + 4× platinum by the

Asociación Mexicana de Productores de Fonogramas y Videogramas Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON) (English: Mexican Association of Producers of Phonograms and Videograms, A.C.) is a non-profit organization integrated by multinational and national record companies in M ...

(AMPROFON), for track-equivalent sales of over 540,000 units.

Promotion

Music video

An accompanying

was released simultaneously with the song. The visual was directed by Gustavo "Gus" Camacho, who had previously directed the video for Alejandro's singles "

Fantasías "Fantasías" () is a song recorded by Puerto Rican singers Rauw Alejandro and Farruko. It was written by Alejandro, Farruko, Eric Duars, Franklin J. Martinez, Ricardo Lloyd Johnson, and Windel Edwards, while the production was handled by Urbani M ...

" and " Tattoo (Remix)". It depicts Alejandro and Anuel AA enjoying a party atmosphere and singing the track in a

, while multiple women in

undergarment Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled ...

are dancing to the rhythm of it. In another scene, Alejandro and Anuel AA are shown singing the song in a dressing room.

Live performances

The song was included on the

set list A set list, or setlist, is typically a handwritten or printed document created as an ordered list of songs, jokes, stories and other elements an artist intends to present during a specific performance. A setlist can be made of nearly any materi ...

for Alejandro's the Vice Versa Tour.

Track listing

Credits and personnel

Credits adapted from Tidal. *

associated performer, composer, lyricist *

associated performer, composer, lyricist * Jean Pierre Soto "Yampi" composer, lyricist * Luis Guillermo Marval Camero composer, lyricist * Ernesto Padilla "Nesty" composer, lyricist, producer * Héctor C. López "Caleb Calloway" composer, lyricist, producer * Jorge E. Pizarro "Kenobi" composer, lyricist, recording engineer * José M. Collazo "Colla" composer, lyricist, mastering engineer, mixing engineer * Eric Pérez Rovira "Eric Duars" composer, lyricist, executive producer * Amber Rubi Urena A&R coordinator * John Eddie Pérez A&R director

Charts

Weekly charts

Monthly charts

Year-end charts

Certifications

Release history

Footnotes

References

{{authority control 2020 songs 2020 singles Rauw Alejandro songs Anuel AA songs Songs written by Rauw Alejandro Songs written by Anuel AA Sony Music Latin singles Songs in Spanish Songs written by Nesty (producer)