Reload (stylized as RELOAD) is an
energy drink that was launched in
Montreal
Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...
,
Quebec
Quebec ( ; )According to the Government of Canada, Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is ...
, Canada in 2003.
The bottle is red with a yellow-white drink. Reload contains 130 mg caffeine per 330ml.
The energy drink was launched by three young Canadian entrepreneurs Frederico Panetta, Vincent Langlois and Frédérik Chapleau. The business "success story" made the headlines, mainly because the company signed an agreement with Macs/Couche-Tard, one of the major Canadian retailers, replacing KMX energy drink, a beverage marketed and promoted by Coca-Cola. Therefore, this "David against Goliath" story made the headlines.
After Red Bull gained the Canadian market following regulation changes by the Natural Health Product Directorate, the main associate (
Vincent Langlois
Vincent ( la, Vincentius) is a male given name derived from the Roman name Vincentius, which is derived from the Latin word (''to conquer'').
People with the given name Artists
* Vincent Apap (1909–2003), Maltese sculptor
* Vincent van Gog ...
) invested in R&D to develop a new generation of energy products called "energy strips".
Vincent Langlois
Vincent ( la, Vincentius) is a male given name derived from the Roman name Vincentius, which is derived from the Latin word (''to conquer'').
People with the given name Artists
* Vincent Apap (1909–2003), Maltese sculptor
* Vincent van Gog ...
, through his company, signed a distribution deal with various retailers including
Shoppers Drug Mart
Shoppers Drug Mart Inc. (named Pharmaprix in Quebec) is a Canadian retail pharmacy chain based in Toronto, Ontario. It has more than 1,300 stores in nine provinces and two territories.
The company was founded by pharmacist Murray Koffler in 196 ...
in Canada and
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
in Quebec.
The Reload energy strips were awarded the best innovative new nutraceutical product in 2005 by an independent committee during a national trade show in Montreal. The launch also attracted media's attention.
External links
*
Official website of Reload ClearOfficial website of the company manufacturing the drink
Energy drinks
Canadian drinks
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