Reign Total Body Fuel is an American
energy drink that was introduced in 2019 by the
Monster Beverage Corporation
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juic ...
. It is available in 16 flavors. Its markets are North America, South America and Europe.
History
In 2019,
VPX Sports filed a
lawsuit
-
A lawsuit is a proceeding by a party or parties against another in the civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today. The term "lawsuit" is used in reference to a civil actio ...
against Monster Beverage for infringing on their trademark. In 2021, Monster won the trade dress lawsuit.
In 2020, Monster Beverage request to block VPX Sports from using the word Reign was preliminarily granted.
In 2021, the talent agency Viral Nation partnered with Reign, along with other brands, for Anthony Hamilton Jr.
In September 2023, it was announced that Reign Storm is the official energy drink of Association of Pickleball Players.
References
External links
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{{Energy Drinks
Energy drinks
Products introduced in 2019
Food and drink introduced in 2019
Drink brands