Reign Total Body Fuel is an American
energy drink
An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving pe ...
that was introduced in 2019 by the
Monster Beverage Corporation. It is available in 16 flavors. Its markets are North America, South America and Europe.
History
In 2019,
VPX Sports filed a
lawsuit
A lawsuit is a proceeding by one or more parties (the plaintiff or claimant) against one or more parties (the defendant) in a civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today ...
against Monster Beverage for infringing on their trademark. In 2021, Monster won the trade dress lawsuit.
In 2020, Monster Beverage request to block VPX Sports from using the word Reign was preliminarily granted.
In 2021, the talent agency Viral Nation partnered with Reign, along with other brands, for Anthony Hamilton Jr.
In September 2023, it was announced that Reign Storm is the official energy drink of Association of Pickleball Players.
References
External links
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{{Energy Drinks
Energy drinks
Products introduced in 2019
Food and drink introduced in 2019
Drink brands