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Reich and Lièvre was a chain of stores across California in the early 1900s, focusing on upscale women's apparel, a format known at the time as "cloak and suit shops". Founded by Maurice Reich and real estate broker George Lièvre and based in
Reich and Lièvre was a chain of stores across California in the early 1900s, focusing on upscale women's apparel, a format known at the time as "cloak and suit shops". Founded by Maurice Reich and real estate broker George Lièvre and based in San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
, it had multiple branch locations in that city as well as Oakland
Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast of the United States, West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third ...
(1530 Broadway), San José
San José or San Jose (Spanish for Saint Joseph) most often refers to:
*San Jose, California, United States
*San José, Costa Rica, the nation's capital
San José or San Jose may also refer to:
Places Argentina
* San José, Buenos Aires
** San ...
, Sacramento
)
, image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg
, mapsize = 250x200px
, map_caption = Location within Sacramento ...
(808 K St.), Stockton, California, Stockton, Fresno, California, Fresno, Los Angeles and San Diego.
In 1920, Mr. Reich bought out Mr. Lièvre, but the name was kept.Locations
The Los Angeles store was located at the Isaac Bros. Building, 737-745 S. Broadway (Los Angeles), Broadway. In Oakland, an expanded store opened in a dedicated, luxurious new building 1922. The architect was William Knowles. In Sacramento, too Reich and Lièvre was considered a leading women's fashion store along with Weinstock's.Product lines
As of 1922, the Oakland store, for example carried (for women) gowns, suits, wraps, coats, dresses, informal frocks, millinery, hosiery, veiling, neckwear, handkerchiefs, underwear, petticoats, blouses and sweaters, as well as in new departments sports apparel, shoes, jewelry, handbags, gloves and corsets. The store also carried infants' wear, children's wear, and housed a beauty shop.Epilogue
The retailer went out of business in 1927. The four-story, Oakland store became a branch of the Bedell chain. In San Francisco, the 51 Stockton St. store near Union Square, San Francisco, Union Square became Reich's. Reich's grandson, Jay Rich, as of a 1982 report, ran a chain of Rich's Women's Apparel stores in Sacramento, Carmichael, Yuba City and Roseville, California.References
{{History of Retail in Southern California Defunct companies based in the San Francisco Bay Area Defunct department stores based in the San Francisco Bay Area