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Regifting or regiving is the act of taking a
gift A gift or present is an item given to someone (who is not already the owner) without the expectation of payment or anything in return. Although gift-giving might involve an expectation of reciprocity, a gift is intended to be free. In many cou ...
that has been received and giving it to somebody else, sometimes in the guise of a new gift.


Concept

Regifting differs from straightforward giving in that goods are not acquired specifically for donation. Typically, goods that have been received as a gift are offered to others, unbeknown to them that it was originally a gift to the person offering it. Often the motives are principally charitable but also includes giving items which are surplus to one's needs. However, regifting also refers to the act of giving away unwanted gifts as a way of disposing them. Regiving differs from
recycling Recycling is the process of converting waste materials into new materials and objects. This concept often includes the recovery of energy from waste materials. The recyclability of a material depends on its ability to reacquire the propert ...
in that recycling is most often associated with breaking components down and rebuilding into new products.


Etymology

The term was popularized by a 1995 episode of the
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
sitcom A sitcom (short for situation comedy or situational comedy) is a genre of comedy produced for radio and television, that centers on a recurring cast of character (arts), characters as they navigate humorous situations within a consistent settin ...
''
Seinfeld ''Seinfeld'' ( ) is an American television sitcom created by Larry David and Jerry Seinfeld that originally aired on NBC from July 5, 1989, to May 14, 1998, with a total of nine seasons consisting of List of Seinfeld episodes, 180 episodes. It ...
'' ("
The Label Maker "The Label Maker" is the 98th episode of the NBC sitcom ''Seinfeld''. This was the 12th episode for the sixth season. It aired on January 19, 1995. The episode follows a pair of Super Bowl tickets which are repeatedly gifted from one person to a ...
"), although the practice pre-dates the term considerably. In the episode, the character Elaine calls Dr. Tim Whatley a "regifter" after he gives
Jerry Seinfeld Jerome Allen Seinfeld ( ; born April 29, 1954) is an American stand-up comedian, actor, writer, and producer. As a stand-up comedian, Seinfeld specializes in observational comedy. Seinfeld gained stardom playing a semi-fictionalized version ...
a label maker that was originally given to Whatley by Elaine. (Whatley later reveals to Elaine that the label maker was faulty, which gave him the excuse to give the item away.) Another variant introduced in ''Seinfeld'' is degifting (see Indian giver), which refers to the act of demanding a gift back from the receiver.


Etiquette

Several rules of
etiquette Etiquette ( /ˈɛtikɛt, -kɪt/) can be defined as a set of norms of personal behavior in polite society, usually occurring in the form of an ethical code of the expected and accepted social behaviors that accord with the conventions and ...
are proposed in popular media regarding regifting; they include rewrapping the gift, not using the gift before regifting it, and not giving the gift back to the original gift-giver. Regifting has become a popular addition to many white elephant gift exchanges or yankee swap events. There are no rules that specifically prohibit or encourage the practice of regifting at these parties, but generally the host of the party suggests regifting if it is an option. However, if the host suggests a spending limit for the party, it is generally poor etiquette to regift in lieu of making a purchase. The online variations of these exchanges eliminate this situation through their online purchasing requirements. One example of a formalization of this activity are the white elephant gift exchanges, in which items can be regifted from year to year. A variant of regifting was mentioned as one of Oprah's Favorite Things during the
recession In economics, a recession is a business cycle contraction that occurs when there is a period of broad decline in economic activity. Recessions generally occur when there is a widespread drop in spending (an adverse demand shock). This may be tr ...
-themed 2008 episode. A
Fairleigh Dickinson University Fairleigh Dickinson University () is a private university with its main campuses in New Jersey, located in Madison / Florham Park and in Teaneck / Hackensack. Founded in 1942, Fairleigh Dickinson University offers more than 100 degree prog ...
PublicMind Poll in December 2010 showed that regifting was commonplace. Burçak Ertimur, one of the investigators in the study, and a professor of marketing at FDU, said “The popularity of regifting is driven by many things for different people. For some, it’s thrift in difficult economic times, or it’s a way to get around annoyingly high expectations about gift-giving. It’s also awareness of, or guilt over, how much stuff goes into the landfill. But the main reason might be just the sheer volume of stuff we have,” she said. Regifting has recently become more acceptable when it was adopted by environmentally and budgetary conscious people that encourage the green gifting concept.


Commercial and other uses of the term

In the US, National Regifting Day is December 18, created by a debt-counselling group called Money Management International. Many office holiday parties are held on this day, and research shows that 40% of office party gifts are regifted without use. On October 24, 2008, the Governor of
Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...
, Bill Ritter Jr., declared December 18, 2008, "National Regifting Day". In Canada, eBay marketed "National Re-gifting Week" as December 26–30, after Christmas.


See also

*
The Freecycle Network The Freecycle Network (TFN) is a private, nonprofit organization registered in Arizona, US and is a charity in the United Kingdom. TFN coordinates a worldwide network of "gifting" groups to divert reusable goods from landfills. The network provid ...
* Tit for tat *
Pay it forward Pay it forward is an expression for describing the beneficiary of a good deed repaying the kindness to others rather than paying it back to the original benefactor. It is also called serial reciprocity. The concept is old, but the particular ph ...


References


Further reading

* * * "Regifting Commonplace,"
Fairleigh Dickinson University Fairleigh Dickinson University () is a private university with its main campuses in New Jersey, located in Madison / Florham Park and in Teaneck / Hackensack. Founded in 1942, Fairleigh Dickinson University offers more than 100 degree prog ...
's PublicMind Poll, Dec. 20, 2010, accessed at http://publicmind.fdu.edu/regift/


External links


''CNN Money'': Regifting 101

''MSN Money'': 12 rules for 'regifting' without fear


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National Regifting Day
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