Regal is a British brand of cigarettes, currently owned and manufactured by

Imperial Tobacco Imperial Brands plc (formerly Imperial Tobacco Group plc), is a British multinational tobacco company headquartered in Bristol, England. It is the world's fourth-largest international cigarette company measured by market share after Philip Mor ...

History

The coupon cigarette was originally released as Embassy Regal Filter in 1969. The brand became very popular and sold coupon cigarettes until around 1999. Classed as a "premium" brand cigarette, they are one of the most expensive cigarette products available in the United Kingdom. Regal are very popular in

Scotland Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to th ...

Northern Ireland Northern Ireland ( ga, Tuaisceart Éireann ; sco, label=Ulster-Scots, Norlin Airlann) is a part of the United Kingdom, situated in the north-east of the island of Ireland, that is variously described as a country, province or region. North ...

and in the north of

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe ...

; further south Regal's sister brand

Embassy A diplomatic mission or foreign mission is a group of people from a state or organization present in another state to represent the sending state or organization officially in the receiving or host state. In practice, the phrase usually deno ...

is more popular. Regal is available in king size and regular filter size. In 2014 the cigarette factory in

Nottingham Nottingham ( , locally ) is a city and unitary authority area in Nottinghamshire, East Midlands, England. It is located north-west of London, south-east of Sheffield and north-east of Birmingham. Nottingham has links to the legend of Robi ...

that produced Regal cigarettes closed its doors and production was moved to Germany and Poland.

"Reg" advertising campaign

In the 1990s, Imperial Tobacco launched an advertising campaign featuring an everyman named Reg who offered his dad-humour insights on various subjects. The first ad read, "Reg on Smoking: I smoke 'em because my name's on 'em." As he held his fingers over the 'al' in Regal. More adverts followed, such as "Reg on train-spotting: "There's one." and "Reg on party politics: 'If you drop ash on the carpet you won't get invited again.'"

claimed that Reg did not encourage children to smoke, as the character was viewed as "repulsive and far from cool". However, the campaign was eventually withdrawn because medical researchers discovered that the stupid humour of the ads appealed mostly to young adolescents, whereas adults 33–55 years old, who were supposedly the target group for the campaign, did not identify with Reg.

Counterfeits

In April 2002, ''

The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was f ...

'' reported that unscrupulous middlemen were offering supposedly

duty-free A duty-free shop (or store) is a retail outlet whose goods are exempt from the payment of certain local or national taxes and duties, on the requirement that the goods sold will be sold to travelers who will take them out of the country, w ...

Regal and

Silk Cut Silk Cut is a British brand of cigarettes, currently owned and manufactured by Gallaher Group, a division of Japan Tobacco. The packaging is characterised by a distinctive stark white packet with the brand name in a purple, blue, red, silver, w ...

cigarettes to consumers. These products turned out to be illegally counterfeited in Chinese factories on the border between

Fujian Fujian (; alternately romanized as Fukien or Hokkien) is a province on the southeastern coast of China. Fujian is bordered by Zhejiang to the north, Jiangxi to the west, Guangdong to the south, and the Taiwan Strait to the east. Its c ...

and

Guangdong Guangdong (, ), alternatively romanized as Canton or Kwangtung, is a coastal province in South China on the north shore of the South China Sea. The capital of the province is Guangzhou. With a population of 126.01 million (as of 2020 ...

provinces, and were highly toxic. Alongside the health risks of smoking, the cigarettes were produced in unhygienic factory conditions and included tobacco sweepings,

sawdust Sawdust (or wood dust) is a by-product or waste product of woodworking operations such as sawing, sanding, milling, planing, and routing. It is composed of small chippings of wood. These operations can be performed by woodworking machinery ...

, dirt, banned chemicals, as well as high levels of

tar Tar is a dark brown or black viscosity, viscous liquid of hydrocarbons and free carbon, obtained from a wide variety of organic matter, organic materials through destructive distillation. Tar can be produced from coal, wood, petroleum, or peat. ...

and nicotine. These counterfeits cost £2.5 billion in lost revenue in 2001, and were thought to account for 'at least a quarter of all the cigarettes smoked in Britain' in that year, according to

HM Treasury His Majesty's Treasury (HM Treasury), occasionally referred to as the Exchequer, or more informally the Treasury, is a department of His Majesty's Government responsible for developing and executing the government's public finance policy and ec ...

References

{{Imperial Tobacco Cigarette brands Imperial Brands brands British brands 1969 introductions