Reeves and Sons is an
English art materials
Media, or mediums, are the core types of material (or related other tools) used by an artist, composer, designer, etc. to create a work of art. For example, a visual artist may broadly use the media of painting or sculpting, which themselves hav ...
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
and a former manufacturing company established by William Reeves (1739–1803) in 1766.
[Reeves and Sons]
at GracesGuide Reeves is credited with having invented the soluble watercolour.
The brand is best known for its "Reeves" brand of artists'
acrylic and
watercolor
Watercolor (American English) or watercolour (Commonwealth English; see American and British English spelling differences#-our, -or, spelling differences), also ''aquarelle'' (; from Italian diminutive of Latin 'water'), is a painting metho ...
paints. The firm went through various name changes during its history, listed as follows:
* ''Thomas Reeves and Son'' 1784–1799
* ''W. J. Reeves'' 1799–1800
* ''Reeves and Woodyer'' 1800–1816
* ''Reeves, Woodyer and Reeves'' 1817–1818
* ''W. J. Reeves and Son'' 1819–1829
* ''Reeves and Sons'' 1830–1890
* ''Reeves and Sons Ltd'' 1891–1976
In 1974, the company was acquired by Reckitt and Colman, and then merged with
Winsor and Newton
Winsor & Newton (also abbreviated W&N) is an English manufacturing company based in London that produces a wide variety of fine art products, including acrylics, oils, watercolour, gouache, brushes, canvases, papers, inks, graphite and coloure ...
, following Reckitt and Colman's acquisition in 1976 of the latter company. In 1991, ownership of the "Reeves"
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
was acquired by
Wilhelm Becker, through American conglomerate
Colart.
[Pia Gottschaller]
Lucio Fontana: The Artist's Materials
Getty Publications, 2012. Retrieved 11 January 2018.
References
Visual arts materials
British companies established in 1766
Artists' acrylic paint brands
Watercolor brands
History of the Royal Borough of Kensington and Chelsea
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