Reebok Pump is a line of athletic shoes that was first released on November 24, 1989, by

Reebok Reebok International Limited ( ) is an American footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had bee ...

. It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.

History

In 1988, Design Continuum, an industrial design firm, partnered with Reebok to design a shoe that used inflatable chambers that pump up for a custom fit, the Reebok Pump. A demo version of the Pump, a customizable inflatable/deflatable high-top shoe, was exhibited at the Sporting Goods Manufacturers' Association in February 1989. On November 24, 1989, the first Reebok Pump was released. That month,

Dominique Wilkins Jacques Dominique Wilkins (born January 12, 1960) is a French-born American former professional basketball player who primarily played for the Atlanta Hawks of the National Basketball Association (NBA). Wilkins is a nine-time NBA All-Star, a seve ...

was featured on a television commercial introducing the Reebok Pump. Reebok released the Omni Zone, Twilight Zone and the SXT Pump in 1990. That year, Michael Chang's Court Victory Pumps was launched. In February 1991, Dee Brown inflated his Reebok Pumps in front of a national audience before scoring a title-winning dunk during the 1991 NBA Slam Dunk Contest. That year, Pump expanded into cross-training, off-road, golf, walking, aerobics and running shoes. The unreleased NES video game '' Drac's Night Out'' would have featured Reebok Pumps as an in-game power-up as part of a sponsorship deal between Reebok and game publisher

Parker Brothers Parker Brothers (known as Parker outside of North America) was an American toy and game manufacturer which in 1991 became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883. It remained family owne ...

. Fullfoot, midfoot, collar, arch, footbed and Dual Chamber support was offered at the time. The pump technology was patented as USPTO #5113599 in May 1992. That year,

Shaquille O'Neal Shaquille Rashaun O'Neal ( ; born March 6, 1972), commonly known as Shaq ( ), is an American former professional basketball player who is a sports analyst on the television program ''Inside the NBA''. He is a and Center (basketball), center ...

was given his own pair of pumps. The Pump Graphlite, a running shoe endorsed by Dan O'Brien and Dave Johnson was released in 1992. That year, the film ''

Juice Juice is a drink made from the extraction or Cold-pressed juice, pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat ...

'' included a montage of Omar Epps' character trying on different Reebok Pumps before meeting up with

Tupac Tupac Amaru Shakur (; born Lesane Parish Crooks; June 16, 1971 – September 13, 1996), also known by his stage names 2Pac and Makaveli, was an American rapper and actor, regarded as one of the greatest and most influential rappers of all tim ...

. The Blacktop Model was released in 1991. In 1994, Reebok partnered with '' Above the Rim'', an American drama directed by Jeff Pollack and Tupac to create a full line of shoes named after the movie. In the same year, the Instapump Fury was launched.

John Cena John Felix Anthony Cena ( ; born April 23, 1977) is an American actor and professional wrestler. As a wrestler, he has been signed to WWE , where he is the current WWE Championship, Undisputed WWE Champion in his record 14th reign, which is ...

wore Pumps as part of his

old-school hip hop Old-school hip hop (also spelled old skool) (also known as disco-rap) is the earliest commercially recorded hip hop music and the original style of the genre. It typically refers to the music created around 1979 to 1983, as well as any hip hop t ...

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in 2004. During the NBA All-Star weekend in 2005, Reebok introduced the ATR (Above the Rim) Pump.

Allen Iverson Allen Ezail Iverson ( ; born June 7, 1975) is an American former professional basketball player. Nicknamed "The Answer", he played 14 seasons in the National Basketball Association (NBA) as both a shooting guard and point guard. As an NBA rook ...

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Baron Davis Baron Walter Louis Davis (born April 13, 1979) is an American former professional basketball player who is a studio analyst for the ''NBA on TNT''. He was a two-time NBA All-Star, made the All-NBA Third Team in 2004, and twice led the NBA in st ...

and Jerome Williams showcased the ATR Pump during the NBA All-Star Game 2005. In April 2005, the Pump 2.0 was launched. The following year, Allen Iverson's The Answer IX featured the Pump Auto/Off Smart Valve. The system automatically engaged or deactivated depending on performance needs. The Reebok Pump X MLB, an edition paying homage to

Shea Stadium William A. Shea Municipal Stadium ( ), typically shortened to Shea Stadium, was a multi-purpose stadium in Flushing Meadows–Corona Park in Queens, New York City.Yankee Stadium Yankee Stadium is a baseball stadium located in the Bronx in New York City. It is the home field of Major League Baseball’s New York Yankees and New York City FC of Major League Soccer. The stadium opened in April 2009, replacing the Yankee S ...

was released in 2008. Reebok released an original reproduction of The Fury in its 'Black/Citron/Red' colorway and 27 additional collaborative design versions of the shoe for its 20th anniversary in 2014. In September 2014, the Keith Haring x Reebok Classic "Crack is Wack" collection Pumps, named after the 1986 mural, were released. That month, the Reebok Court Victory Pump was re-released.

Collaborations

From 2007 to 2009 Reebok partnered with ALIFE to create shoe designs. Reebok's retro program has collaborated with Rolland Berry, John Maeda, the Commonwealth store in Virginia, Boston's own Bodega, Ubiq in Philadelphia and Atmos in Tokyo. Reebok also worked with Orchard St, a New York-based retailer, to create a design for the Reebok Pump Omni Hex Ride. In March 2014, Reebok collaborated with sneaker retailer Limited Edt to celebrate the 20th anniversary of the InstaPump Fury.

25th anniversary

In 2014, Reebok collaborated with various designers to release the 25th anniversary edition Pumps. Pump It

* VILLA x Reebok Pump Question * Bodega x Reebok Pump 25th Anniversary "1989" * Sneaker Politics x Reebok Pump * hanon x Reebok Pump * Kasina x Reebok Pump * Titolo x Reebok Pump * 24 Kilates x Reebok Pump * Social Status x Reebok Pump * atmos x Reebok Pump * The Footpatrol x Reebok Pump "G.O.A.T" * Crossover x Reebok Insta Pump Fury * Major x Reebok Pump * mita sneakers x Reebok Pump * Burn Rubber x Reebok Pump * INVINCIBLE x Reebok Pump * CNCPTS x Reebok Pump * ShoeGallery X Reebok Pump

References

External links

*
''Reebok Pumps It Up a Notch''
from

ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...

(November 12, 2004) {{Reebok Pump, Reebok Products introduced in 1989 1990s fashion