Redox Brands was a marketing company formed in 2000 by

Todd Wichmann Todd or Todds may refer to: Places ;Australia: * Todd River, an ephemeral river ;United States: * Todd Valley, California, also known as Todd, an unincorporated community * Todd, Missouri, a ghost town * Todd, North Carolina, an unincorporate ...

and

Richard Owen Sir Richard Owen (20 July 1804 – 18 December 1892) was an English biologist, comparative anatomist and paleontologist. Owen is generally considered to have been an outstanding naturalist with a remarkable gift for interpreting fossils. Ow ...

, former executives with the multinational consumer products firm

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...

(P&G). The company's first product was

Oxydol Oxydol is a brand of laundry detergent sold in the United States, Canada, and the United Kingdom. It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927. It was P&G's first laundry soap. In th ...

brand purchased from P&G. P&G would continue manufacturing Oxydol and provide back office support. Redox had won out over private label companies in the purchase of Oxydol.

Biz Biz, BIZ or The Biz may refer to: * Belize, IOC code BIZ * Biz, colloquial for business * Biz (detergent), a laundry detergent * People: ** Biz Mackey (1897—1965), American catcher and manager in Negro league baseball ** Biz Markie (1964–2021 ...

was purchased in an auction from P&G in the Summer of 2000. Forbes estimated that Oxydol was sold for $7 million and Biz for greater than $40 million. In one year, Oxydol sales were 800% greater than when acquired. In March 2001,

Allied Capital Allied Capital was a private equity investment firm and mezzanine capital lender providing debt and equity capital for leveraged buyouts, acquisitions and restructurings of established businesses. Allied operated as a Business Development Compan ...

made its first investment in Redox and made an additional investment in August 2002. In 2002, Wichmann left Redox for another startup, HealthPro Brands. Allied Capital acquired ChemPro, Inc. in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed

CR Brands CR Brands is a consumer goods company formed in 2006 by Allied Capital through a merger of two of its subsidiaries. History Allied Capital acquired ChemPro, Inc., in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting co ...

Brands

See also

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References