Redken is an American
hair care
Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair. Hair care routines differ according to an individual's culture and the phy ...
brand owned by
L'Oréal Group under the Professional Products division.
History
The company was founded in 1960 by
Jheri Redding and
Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of
protein
Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residues. Proteins perform a vast array of functions within organisms, including catalysing metabolic reactions, DNA replication, respon ...
reconditioning and developing new protein based products, which they
patent
A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an sufficiency of disclosure, enabling disclo ...
ed.
In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.
Marketing
In 2014
Lea T
Leandra Medeiros Cerezo, known professionally as Lea T (born 19 February 1981), is a Brazilian-born, Italian-raised transgender fashion model. She has been called the "muse" of Riccardo Tisci, chief creative officer of British luxury brand Burb ...
became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.
In 2015,
Suki Waterhouse
Alice Suki Waterhouse (born 5 January 1992) is an English model, actress and singer. She began a career in modelling at the age of 16, and she would go on to model for several major fashion labels. Her first feature film as an actress was a min ...
became the face of Redken.
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.
References
External links
Official website
{{Authority control
Hair care products
L'Oréal brands
American companies established in 1960
American brands