Red Zebra Broadcasting was a

sports marketing Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using spor ...

company headquartered in

Rockville, Maryland Rockville is a city in and the county seat of Montgomery County, Maryland, United States, and is part of the Washington metropolitan area. The 2020 United States census, 2020 census tabulated Rockville's population at 67,117, making it the fourth ...

. The company owned and operated four radio stations in the greater

Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...

radio market, one in Hampton Roads, VA, and two stations in

Richmond, Virginia Richmond ( ) is the List of capitals in the United States, capital city of the Commonwealth (U.S. state), U.S. commonwealth of Virginia. Incorporated in 1742, Richmond has been an independent city (United States), independent city since 1871. ...

. Red Zebra announced the sale of its remaining station,

WTEM WTEM (980 AM broadcasting, AM) is a commercial Sports radio, sports radio station licensed to serve Washington, D.C. Owned by Audacy, Inc., the station services the Washington metropolitan area as the flagship station of the Washington Wizards ...

, in May, 2018. The official transfer took place in August 2018, at which point Red Zebra was officially disbanded. Red Zebra’s flagship stations were

("ESPN 980") and WSPZ ("Sports Talk 570") in Washington. WTEM focused on local sports talk, while WSPZ In Richmond, Virginia ESPN affiliate WXGI, 950AM “The Game” was branded as an

ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...

outlet providing daily sports programming. The company began in 2006, when it bought WBZS-FM (92.7 FM,

Prince Frederick, Maryland Prince Frederick is an unincorporated community and census-designated place (CDP) in Calvert County, Maryland, United States. As of the 2020 census, the population of Prince Frederick was 3,226, up from 2,538 in 2010. It is the county seat of Ca ...

), along with sister stations WBPS-FM (94.3 FM,

Warrenton, Virginia Warrenton is a town in Fauquier County, Virginia, United States. It is the county seat. The population was 10,057 as of the 2020 United States census, 2020 census, an increase from 9,611 at the 2010 United States Census, 2010 census and 6,670 at ...

) and WKDL (730 AM,

Alexandria, Virginia Alexandria is an independent city (United States), independent city in Northern Virginia, United States. It lies on the western bank of the Potomac River approximately south of Washington, D.C., D.C. The city's population of 159,467 at the 2020 ...

) and changed the call letters to WWXT, WWXX, and WXTR. The new trimulcast was branded as "Triple X ESPN Radio," and cleared most of ESPN Radio's weekday programming, as well as a local show hosted by former Redskin

John Riggins Robert John Riggins (born August 4, 1949), nicknamed "Riggo" and "Diesel", is an American former professional football player who was a fullback in the National Football League (NFL) for the New York Jets and Washington Redskins. He played c ...

. Triple X was initially intended as a competitor to Washington's established sports talk station, WTEM. However, in 2008, Red Zebra bought WTEM, and eventually sold off the Triple X network. The centerpiece of Red Zebra's programming consisted of content focused on the

Washington Redskins The Washington Commanders are a professional American football team based in the Washington metropolitan area. The Commanders compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East ...

football franchise, including play-by-play game coverage as well as regular daily conversational pieces. In addition to the Redskins, both stations provided a wide array of ongoing daily sports talk venues covering Washington’s prime sports teams, including the Nationals,

Capitals Capital and its variations may refer to: Common uses * Capital city, a municipality of primary status ** Capital region, a metropolitan region containing the capital ** List of national capitals * Capital letter, an upper-case letter Econom ...

and Wizards, as well as all other major sporting events. The company also provided play-by-play coverage for the

Maryland Terrapins Football The Maryland Terrapins football team represents the University of Maryland, College Park in the sport of American football. The Terrapins compete in the NCAA Division I Football Bowl Subdivision (FBS) and the Big Ten Conference. The Terrapins jo ...

and

Basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appro ...

programs, and

Virginia Cavaliers football The Virginia Cavaliers football team represents the University of Virginia (UVA) in the sport of American football. Established in 1887, Virginia plays its home games at Scott Stadium, capacity 61,500, featured directly on its campus near the ...

and

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appro ...

. The company hosted a group of on-air talent including several former Washington Redskins players and several award-winning sports writers, columnists and radio sportscasters. As of March, 2017 the lineup included Chris Cooley, Brian Mitchell,

Doc Walker Doc Walker is a country music group from Westbourne, Manitoba, Canada. They have won Canadian Country Music Awards and had radio hits with the songs "I Am Ready" and "The Show is Free" from the 2003 album ''Everyone Aboard''. In 2001, they rel ...

Bram Weinstein Bram N. Weinstein is an American sportscaster who is the play by play broadcaster for the Washington Commanders and Washington Spirit. He previously worked at ESPN from 2008 to 2015, most notably as a host for ''SportsCenter''. Career Weinste ...

and

Steve Czaban Steve Czaban (pronounced ZAY-ben; born June 1, 1968) is an American sports radio personality. Czaban hosts ''The Steve Czaban Show'' on 97.3 The Game. He also formerly hosted ''The Steve Czaban Show'' on Yahoo! Sports Radio and formerly hosted ...

References

{{Reflist *http://www.espn980.com/ *http://www.1021fmthegame.com/ *http://www.espn950am.com/ Mass media companies of the United States Defunct radio broadcasting companies of the United States Companies based in Rockville, Maryland American companies established in 2006 2006 establishments in Maryland Mass media companies established in 2006 Defunct companies based in Maryland 2018 disestablishments in Maryland