Red Rock

Cider Cider ( ) is an alcoholic beverage made from the Fermented drink, fermented Apple juice, juice of apples. Cider is widely available in the United Kingdom (particularly in the West Country) and Ireland. The United Kingdom has the world's highest ...

was an

alcoholic beverage Drinks containing alcohol (drug), alcohol are typically divided into three classes—beers, wines, and Distilled beverage, spirits—with alcohol content typically between 3% and 50%. Drinks with less than 0.5% are sometimes considered Non-al ...

produced by Taunton Cider Company and sold in the UK during the late 1980s and early 1990s. This brewery grew significantly after WWII due to an increase in inventory orders from other brewing industries who were merging during the 50s and 60s. Although it met its decline shortly after the UK Monopolies Commission required large breweries to break apart their monopolies, "The Taunton Cider Company" was successfully re-registered by cider enthusiasts in 2015, and began production in 2016. Its cider is produced in Somerset county which has a rich history of cider production, going back to the late 17th to 19th centuries where cider was considered a currency and farmers would sometimes be paid their daily wage with cider. Unusually, it is remembered most fondly for its

advertisements Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically us ...

, which had the

strapline Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymo ...

"It's not red, and there's no rocks in it". The original ending, "... and it doesn't taste like cider" was dropped. In 1990, a series of TV adverts, directed by John Lloyd, were produced in the style of '' Police Squad!'' (but titled as ''Fraud Squad!'') and starred

Leslie Nielsen Leslie William Nielsen (February 11, 1926November 28, 2010) was a Canadian actor and comedian. With a career spanning 60 years, he appeared in more than 100 films and 150 television programs, portraying more than 220 characters. He made his a ...

in a role clearly similar to that of Detective Frank Drebin. (In one advert, an extremely brief close-up of Nielsen's Fraud Squad badge (which actually reads FRIED SQUID) identifies him as "Drebin, Lt. F.") The titles of each advert followed the '' Police Squad!'' joke style of having a different title in the voice-over than what appeared captioned on screen. Hank Marvin made a cameo appearance in one advert (after Nielsen's character shouts "Hey you over there in

the shadows The Shadows (originally known as the Drifters between 1958 and 1959) were an English instrumental rock group, who dominated the British popular music charts in the pre-Beatles era from the late 1950s to the early 1960s. They served as the bac ...

!")

References

Somerset ciders Brands of cider {{Drink-stub