Red Ribbon Bakeshop, Inc. is a

bakery A bakery is an establishment that produces and sells flour-based baked goods made in an oven such as bread, cookies, cakes, doughnuts, bagels, Pastry, pastries, and pies. Some retail bakeries are also categorized as Coffeehouse, cafés, servi ...

chain based in the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

, which produces and distributes

cake Cake is a flour confection usually made from flour, sugar, and other ingredients and is usually baked. In their oldest forms, cakes were modifications of bread, but cakes now cover a wide range of preparations that can be simple or elabor ...

s and

pastries Pastry refers to a variety of doughs (often enriched with fat or eggs), as well as the sweet and savoury baked goods made from them. The dough may be accordingly called pastry dough for clarity. Sweetened pastries are often described as '' bak ...

. It is purely owned by a Filipino, and in 1979, this business began as a hobby-induced business. The pastries and cakes of Red Ribbon was shared by get-togethers, and it nurced into orders from relatives to their peers.

History

In 1979, Amalia Hizon Mercado, husband Renato Mercado, and their five children, Consuelo Tiutan, Teresita Moran, Renato Mercado, Ricky Mercado and Romy Mercado established Red Ribbon as a small cake shop along Timog Avenue in

Quezon City Quezon City (, ; ), also known as the City of Quezon and Q.C. (read and pronounced in Filipino language, Filipino as Kyusi), is the richest and List of cities in the Philippines, most populous city in the Philippines. According to the 2020 c ...

. The cakes developed by daughter Teresita Moran are what gave Red Ribbon its prominence in the dessert market of the

. In 1984, it opened its first overseas outlet in

West Covina, California West Covina is a city in Los Angeles County, California, United States. Located east of downtown Los Angeles in the eastern San Gabriel Valley, it is part of Greater Los Angeles Area, Greater Los Angeles. The population for the city was 109,501 ...

. The company began franchising in 1999. Today, there are more than 200 branches all over the Philippines; 32 stores all over

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

; five in

Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

; two in

New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...

(

Jersey City Jersey City is the List of municipalities in New Jersey, second-most populous

and Bergenfield); one in Metropolitan Phoenix; two in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

; one in

Virginia Beach, Virginia Virginia Beach (colloquially VB) is the most populous city in the U.S. commonwealth of Virginia. The city is located on the Atlantic Ocean at the mouth of the Chesapeake Bay in southeastern Virginia. It is the sixth-most populous city in the ...

; one in

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

, one in Metropolitan Detroit, and two in

Houston, Texas Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

. Other expansion plans continue to be worked out. In 2005, Red Ribbon was acquired by

Jollibee Foods Corporation Jollibee Foods Corporation (abbreviated as JFC; doing business as, dba Jollibee Group) is a Philippine multinational corporation, multinational company headquartered in Pasig, Metro Manila, Philippines. JFC is the owner of the fast food brand ...

.(October 21, 2005)
JOLLIBEE COMPLETES RED RIBBON ACQUISITION
''

The Manila Times ''The Manila Times'' is the oldest extant English-language newspaper in the Philippines. It is published daily by The Manila Times Publishing Corp. (formerly La Vanguardia Publishing Corporation) with editorial and administrative offices at 2/F ...

'' Red Ribbon Bakeshop, Inc. is managed through JFC's holding company, RRB Holdings.

References

External links

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Red Ribbon BakeshopRed Ribbon Bakeshop USA
Jollibee Group subsidiaries Bakeries of the Philippines Bakery cafés Restaurant chains in the Philippines Restaurants established in 1979 Fast-food chains of the Philippines Fast-food franchises Philippine brands Philippine companies established in 1979 Retail companies established in 1979 Food and drink companies established in 1979 1979 establishments in the Philippines 2005 mergers and acquisitions {{Asia-restaurant-stub

History

See also

References

External links