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Red Herring Surf is a brand of
surfwear Surf culture includes the people, language, fashion, and lifestyle surrounding the sport of surfing. The history of surfing began with the ancient Polynesians. That initial culture directly influenced modern surfing, which began to flourish a ...
in
Tasmania Tasmania (; palawa kani: ''Lutruwita'') is an island States and territories of Australia, state of Australia. It is located to the south of the Mainland Australia, Australian mainland, and is separated from it by the Bass Strait. The sta ...
,
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
. It is strongly involved in local youth culture, sponsoring a local band and taking part in surf events. Tasmanian surfer Bill Thwaites founded the company in 1971, originally naming his store ''Seaworld''. The store name was changed to its present form as more stores opened in the 1990s. Red Herring Surf was the first surf store opened in
Tasmania Tasmania (; palawa kani: ''Lutruwita'') is an island States and territories of Australia, state of Australia. It is located to the south of the Mainland Australia, Australian mainland, and is separated from it by the Bass Strait. The sta ...
, and now has over fifty employees. Since beginning operation in
Hobart Hobart ( ) is the capital and most populous city of the island state of Tasmania, Australia. Located in Tasmania's south-east on the estuary of the River Derwent, it is the southernmost capital city in Australia. Despite containing nearly hal ...
in 1971, the company has expanded with four stores now open, within the cities of
Burnie Burnie ( ; Aboriginal Tasmanians#North, pirinilaplu/palawa kani: ''Pataway'') is a port city located on the North West Tasmania, north-west coast of Tasmania, Australia. It is the fourth largest city on the island, located approximately north ...
, Launceston, Glenorchy, and
Hobart Hobart ( ) is the capital and most populous city of the island state of Tasmania, Australia. Located in Tasmania's south-east on the estuary of the River Derwent, it is the southernmost capital city in Australia. Despite containing nearly hal ...
.


References


External links

*http://www.redherringsurf.com.au/ Companies based in Tasmania Outdoor clothing brands Sporting goods retailers of Australia Surfing retailers Australian companies established in 1971 {{Australia-company-stub