Red FM was a commercial radio network covering regional

Western Australia Western Australia (WA) is the westernmost state of Australia. It is bounded by the Indian Ocean to the north and west, the Southern Ocean to the south, the Northern Territory to the north-east, and South Australia to the south-east. Western Aust ...

. Formerly only broadcasting to mine sites, Red FM later covered every town north of

Perth Perth () is the list of Australian capital cities, capital city of Western Australia. It is the list of cities in Australia by population, fourth-most-populous city in Australia, with a population of over 2.3 million within Greater Perth . The ...

and following the re-branding of WAFM, included the major centres of Broome,

Port Hedland A port is a maritime law, maritime facility comprising one or more wharves or loading areas, where ships load and discharge Affreightment, cargo and passengers. Although usually situated on a sea coast or estuary, ports can also be found far inla ...

, Karratha and

Geraldton Geraldton (Wajarri language, Wajarri: ''Jambinu'', Wilunyu language, Wilunyu: ''Jambinbirri'') is a coastal city in the Mid West (Western Australia), Mid West region of Western Australia, north of the state capital, Perth. As of the , Geraldt ...

. Red FM was a part of the Redwave Media Group owned by

Seven West Media Seven West Media Limited is an Australian ASX-listed media company. It is Australia's largest diversified media business, with an extensive presence in broadcast television, radio, print and online publishing. Seven West Media owns the Seve ...

and targeted 18 to 39 year-old listeners with a

contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

format. Red FM operated under the Australian radio callsigns 6RED, 6HED, 6FMS and 6GGG.

History

Red FM was launched in 1998, initially as a mining radio station providing news and music to the remote mining areas. It later extended its broadcast reach to other remote areas and towns that were previously served by WAFM. Red FM had the largest geographical service area for a commercial radio network in the Southern Hemisphere. Its target audience was the 4–50 group with a potential listening audience of 185,000 people statewide. Red FM generally broadcast to the same area as its sister, the Spirit Radio Network. In October 2019, Red FM was included in the sale of Redwave Media to

Southern Cross Austereo Southern Cross Media Group Limited, Trade name, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and Terrestrial television, television stations. It is the largest radio broadcaster in Au ...

. On 16 March 2020, Red FM programming was replaced with that of Hit Western Australia, with local advertising feeds retained for Broome,

, Karratha,

and remote Western Australia.SCA to rebrand newly acquired Redwave stations as Hit and Triple M
''

Mumbrella ''Mumbrella'' is an Australian marketing and media industry news website. It was started in December 2008 by Tim Burrowes, and has since gone on to become a popular source for news, analysis and commentary on the advertising, PR, and media ind ...

'' 10 February 2020 Red FM was initially broadcast out of a spare room in a residential house in the Perth riverside suburb of Ascot before moving to commercial studio facilities several years later.

Frequencies

References

External links

* {{Seven West Media Australian radio networks Contemporary hit radio stations in Australia Radio stations established in 1988 Radio stations disestablished in 2020 Radio stations in Western Australia Seven Network 1988 establishments in Australia 2020 disestablishments in Australia