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The Red Bull Music Academy (RBMA) is a world-traveling series of music workshops and festivals that was founded in 1998 by
Red Bull GmbH Red Bull GmbH () is an Austrian multinational private conglomerate company that created the Red Bull range of energy drinks. It is also known for its sponsorship, wide range of sporting events and Works team, teams. The headquarters of Red Bull ...
. The main five-week event is held in a different city each year. The public portion of its program is a festival of concerts, art installations, club nights and lectures by influential figures in contemporary music. The other part of the program is by invitation only and is held in a building that has been custom-fitted with a large recording studio, a lecture hall, a radio booth and 8–12 bedroom-sized studios. There, 60 up-and-coming producers, singers, sound artists, DJs and musicians from around the world learn from and collaborate with top industry professionals. The Red Bull Music Academy maintains an online magazine and lecture video archive year-round. The Academy hosts additional music workshops and club nights and curates stages at festivals in around 60 countries worldwide. In 2019, it was announced that both the Red Bull Music Academy and Red Bull Radio would be closing on October 31 of that year after Red Bull parted ways with consultancy company Yadastar, which managed both organizations.


History

The Academy was initiated in 1998 in
Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...
and has taken place annually in subsequent years in Toronto, London, São Paulo, Seattle, Cape Town, Rome, London, Melbourne, New York, Madrid, Barcelona, Tokyo, Paris, Montréal and Dublin. While the first few editions saw a greater emphasis on DJ culture, the program and recording facilities now accommodate all genres and aspects of the musical spectrum. Prospective applicants to the Academy must prepare a demo CD of their work, be it original productions, songs or a DJ set, along with a completed questionnaire, and mail it to a Red Bull Music Academy office in
Cologne Cologne ( ; ; ) is the largest city of the States of Germany, German state of North Rhine-Westphalia and the List of cities in Germany by population, fourth-most populous city of Germany with nearly 1.1 million inhabitants in the city pr ...
, Germany. From there, each application is taken into consideration, with no quota on country or musical genre. From these applications, 60 are selected and broken down into two groups of 30. Each group of 30 is flown in to the location of the respective year's event for one of two fortnightly "terms". In 2012, the Academy received over 4,000 applications to take part in the 2013 edition in New York City. For two weeks, the participants have the opportunity work in up to 12 studios specially designed for every edition of the Red Bull Music Academy. There, they have access to a range of the latest gear as well as analog equipment for music production and performance. There are no deadlines or set quotas, and Red Bull does not own the music produced in the building. These collaborative sessions are in part facilitated by the Academy’s "Studio Team", who are all experienced music producers in various fields. Twice daily, participants attend lectures by guest speakers who range from composers, producers, sound engineers and technological pioneers, to rappers and industry professionals. Lecture attendance is the only compulsory part of the program. The Red Bull Music Academy does not seek to select or create "stars", instead bringing together music makers with a wide range of talents, skill levels and cultural backgrounds. Notable former participants include
Aloe Blacc Egbert Nathaniel Dawkins III (born January 7, 1979), known professionally as Aloe Blacc (), is an American singer and rapper. He is known for his guest performance on Avicii's 2013 single "Wake Me Up (Avicii song), Wake Me Up", which peaked on ...
, Branko of Buraka Som Sistema, Bahrainian oud player Hasan Hujairi, Juan Son,
Natalia Lafourcade María Natalia Lafourcade Silva (; born 26 February 1984) is a Mexican singer and songwriter who performs in genres such as pop rock, jazz, and folk music. Since her debut in 2002, she has been one of the most influential singers in Latin Americ ...
,
Nina Kraviz Nina Kraviz () is a Russian DJ, music producer and singer. Early life and career Kraviz was born and raised in Irkutsk, Siberia, Russia. She moved to Moscow to study dentistry where she later gained her residency. Kraviz also worked in a numb ...
,
Sevdaliza Sevda Alizadeh (; born 1 September 1987), known professionally as Sevdaliza, is an Iranian-Dutch singer, songwriter, record producer, visual artist, and director. In 2015, she released two EPs, ''The Suspended Kid'' and ''Children of Silk''. Whil ...
,
Hudson Mohawke Ross Matthew Birchard (born 11 February 1986), better known by the stage name Hudson Mohawke, is a Scottish producer, composer, and DJ from Glasgow. He is known for his work in 21st century hip-hop and electronic music. A founding member of th ...
, David Eriksson of Teenage Engineering, Blackcoffee, Tokimonsta,
Flying Lotus Steven Ellison (born October 7, 1983), better known as Flying Lotus or sometimes FlyLo, is an American record producer, DJ, filmmaker, and rapper. He has released seven critically acclaimed albums: ''1983'' (2006), ''Los Angeles'' (2008), '' Co ...
,
Evian Christ Joshua Leary (born 11 June 1989), better known by the stage name Evian Christ, is an English electronic music producer, DJ, songwriter and performance artist from Ellesmere Port, UK. He is signed to Tri Angle Records, Warp and Kanye West’s ...
, Teri Gender Bender, Salva and Andreya Triana. The Academy also publishes an annual double-CD compilation of music produced at the respective last edition titled "Various Assets – Not for Sale". Since 2004, those compilations have featured original music from more than 300 artists, including
Dorian Concept Oliver Thomas Johnson (born 16 September 1984), known by the alias Dorian Concept, is an Austrian composer, music producer and keyboardist whose work draws on an eclectic variety of sources including Modal jazz, modal and free jazz, funk, Hip ho ...
,
Flying Lotus Steven Ellison (born October 7, 1983), better known as Flying Lotus or sometimes FlyLo, is an American record producer, DJ, filmmaker, and rapper. He has released seven critically acclaimed albums: ''1983'' (2006), ''Los Angeles'' (2008), '' Co ...
, Lusine,
Theo Parrish Theo Parrish (born 1972) is an American DJ and record producer based in Detroit, Michigan, and known for his genre-spanning DJ sets and unconventional house productions. He is an owner of the Sound Signature record label, and a member of the grou ...
,
Aloe Blacc Egbert Nathaniel Dawkins III (born January 7, 1979), known professionally as Aloe Blacc (), is an American singer and rapper. He is known for his guest performance on Avicii's 2013 single "Wake Me Up (Avicii song), Wake Me Up", which peaked on ...
, Mark Pritchard,
XXXchange Alex Brady Epton, known professionally as XXXChange, is an American, New York–based record producer, mixer and film composer. In 2014, he joined XL Recordings in New York, and as their in-house producer/engineer worked with FKA Twigs, Wiki, Ra ...
, Om’Mas Keith of Sa-Ra, Illuminated faces, Tony Allen,
Mr Hudson Benjamin Hudson McIldowie (born 26 June 1979), better known by his stage name Mr Hudson, is an English singer, songwriter, and record producer from Birmingham, England. He formed the band Mr Hudson and the Library in 2006, for which he served ...
,
Dennis Coffey Dennis James Coffey (born November 11, 1940) is an American guitarist. He was a studio musician for many soul and R&B recordings, and is well known for his 1971 Top 10 hit single " Scorpio". Biography Coffey learned to play guitar at the a ...
,
Hudson Mohawke Ross Matthew Birchard (born 11 February 1986), better known by the stage name Hudson Mohawke, is a Scottish producer, composer, and DJ from Glasgow. He is known for his work in 21st century hip-hop and electronic music. A founding member of th ...
,
DJ Zinc Benjamin Pettit (born 12 March 1972), known professionally as DJ Zinc, is a British DJ and record producer. Zinc first became known for 1995's "Super Sharp Shooter", a hip hop music, hip hop/jungle music, jungle fusion, notably one of the pione ...
,
Wally Badarou Waliou Jacques Daniel Isheola "Wally" Badarou (born 22 March 1955) is a French musician. Born in France with ancestry from Benin, West Africa, Badarou is known for his close association with the English group Level 42, and for his prolific wor ...
, Benga,
Phonte Phonte Lyshod Coleman, known mononymously as Phonte (born December 28, 1978), is an American rapper, singer, and producer. He is also a member of Team Supreme, that co-hosts the Questlove Supreme podcast. Phonte is a member of the North Caroli ...
,
Jake One Jacob Brian Dutton (born May 11, 1976), known professionally as Jake One, is an American record producer and songwriter.Palermo, Thomas (2008)Jake One Readies New Album, XLR8R, September 5, 2008Matos, Michaelangelo (2004)Rocketship Blowing Up", ...
, Steve Spacek of Spacek and
Natalia Lafourcade María Natalia Lafourcade Silva (; born 26 February 1984) is a Mexican singer and songwriter who performs in genres such as pop rock, jazz, and folk music. Since her debut in 2002, she has been one of the most influential singers in Latin Americ ...
. The Red Bull Music Academy hosts additional workshops and three-day Base Camp sessions in more than 60 countries every year. These events resemble the actual Academy in consisting of music lectures, hands-on production workshops, studio sessions, art exhibitions and nighttime activities such as concerts and club events. There is a strong focus on local topics as well as an international perspective.


Further activities

The Red Bull Music Academy has partnered with some of the most prominent music festivals, such as
Sónar Sónar is a festival dedicated to music, creativity and technology, founded in Barcelona in 1994 by Ricard Robles, Enric Palau, and Sergi Caballero. The festival has been divided into two parts since its inception: Sónar by Day and Sónar b ...
,
Mutek MUTEK is a Montreal-based festival dedicated to the promotion of electronic music and the digital arts. Its central platform is an annual six-day event in Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and ...
, Movement: Detroit's Electronic Music Festival, Melt!,
Notting Hill Carnival The Notting Hill Carnival is an annual Caribbean Carnival event that has taken place in London since 1966
,
Oxegen Oxegen was a List of music festivals#Ireland, music festival in Ireland, first held from 2004–2011 as a rock and pop festival and again in 2013 with dance and chart acts only. The event was regularly cited as Ireland's biggest music festiva ...
, Meltdown, Monegros Desert Festival,
Splendour In The Grass Splendour in the Grass (commonly referred to as Splendour) is an annual Australian music festival held at the North Byron Parklands in Yelgun, New South Wales. Since its inauguration, the festival has also been held in various locations near ...
Bestival and the
Winter Music Conference The Winter Music Conference (WMC) is a week-long electronic music conference, held every March in Miami Beach, Florida, United States since 1985. It is also known as the premiere platform for electronic dance music. The conference brings togethe ...
. The Academy curates stages at these festivals and/or hosts workshops or one-off concerts in tandem with the festivals. In 2005, the Red Bull Music Academy launched the
Internet radio Internet radio, also known as online radio, web radio, net radio, streaming radio, e-radio and IP radio, is a digital audio service transmitted via the Internet. Broadcasting on the Internet is usually referred to as webcasting since it is not ...
station Red Bull Radio, which broadcast interviews, live recordings and DJ mixes from more than 50 countries, via a 24/7 live stream and
on-demand On-demand or on demand may refer to: Manufacturing * Build-on-demand * Just-in-time manufacturing, a methodology for production * Print on demand, printing technology and business process in which new copies of a document are not printed until an ...
. The station enjoyed an average of 600,000 listeners online per month and was syndicated to terrestrial radio stations in over 30 countries. RBMA Radio’s mobile appRBMA Radio App
''Red Bull Music Academy''
for iOS, Android, WindowsPhone and Symbian had been downloaded more than 500,000 times. As of 2019, it is no longer in service, in favor of streaming service Mixcloud. As a function of Red Bull Music Academy's efforts to create awareness for the Academy and promote its artists, Academy alumni also have further support, bookings and promotion through Red Bull Music Academy channels after the sessions are over. Many tours, local events and major festival bookings are pulled from the roster of past Red Bull Music Academy participants.


Host cities


Lecturers


Corporate structure

The Red Bull Music Academy was co-founded by Many Ameri, Christopher Romberg and Torsten Schmidt, of the consultancy company Yadastar (Christopher Romberg left the company in 2011). In 1997, beverage manufacturer
Red Bull Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and ...
approached Yadastar about implementing some method of fostering discourse about underground dance culture.


References


External links


Red Bull Music Academy
Magazine and Official Website {{Red Bull Music events Recurring events established in 1998 Red Bull