''Red ATB'' (Asociación Teledifusora Boliviana) is a Bolivian
free-to-air
Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscri ...
television channel. Its origins date back to 20 October 1984 in La Paz, when Paceña de Television (Channel 9) began broadcasting. In the late 1980s the name was changed to ATB. The channel is one of the largest networks in Bolivia.
History
Background
In the 1970s Hugo Banzer, then president of the Republic of Bolivia, appointed Raúl Garafulic Gutiérrez as general manager of Bolivian TV, who owned most of the shares of the Pucro mining group. It was Garafulic's first contact with the media, which prepared him to own his own TV channel. In 1984 Garafulic created the Illimani de Comunicaciones company to exploit media outlets. on 20 July 1983, Channel 9 of
La Paz
La Paz, officially Nuestra Señora de La Paz (Aymara language, Aymara: Chuqi Yapu ), is the seat of government of the Bolivia, Plurinational State of Bolivia. With 755,732 residents as of 2024, La Paz is the List of Bolivian cities by populati ...
, then relayer of
Televisión Boliviana.
It was in April 1984 that the state media monopoly was broken by the opening two channels in the city of Santa Cruz de la Sierra: Universal Richards channel 5 (also known as Canal 5 Tele-Sat)
and Cruceña de Televisión channel 13. This accelerated the launch of Paceña de Televisión. Garafulic joined the businessman who owned Telecine, Gonzalo Chiappe, and Juan Carlos Costas Salmón to open his channel. Notified that it was dangerous to open a pirate TV channel in the heart of the city, he moved to Ciudad Satélite in the Telecine studios to make his first broadcast on the air. An improvised studio was set up and on 20 October 1984, Paceña de Televisión was born. Chiappe and Costas acted as presenters and Juan Carlos Costas introduced himself as the general manager of Channel 9. Raúl Garafulic did not appear in the first broadcast of the channel, fearful of being arrested for operating a pirate TV channel.
Paceña de Television (1984–1987)
Once the trauma of the start of broadcasts had passed, the following Monday the 22nd, Paceña de Televisión settled in a building on Romecín Campos street in San Jorge and began broadcasting from there. Paceña's daily broadcasts began at 3 in the afternoon and the broadcast closed at midnight. On Saturdays channel 9 broadcast from 5 in the afternoon until midnight and on Sundays it had two broadcasts: a morning one at 10:00 p.m. and another evening at 3:00 p.m. closing at midnight.
Among the first programs of Paceña de Televisión, the relevant shows were:
Blanco y Negro
Blanco y Negro Records (Spanish: "White and Black"), a subsidiary of WEA Records Ltd., was established in 1983 by Geoff Travis of Rough Trade Records and Mike Alway of él Records. Michel Duval of Les Disques du Crépuscule was also involve ...
,
Tres son Multitud and
Los Magnificos. The telenovelas El Rafa and La Mestiza served to fill the programming slots of the first few months. Also notable are Lalo LaFaye as host of a game show, Óscar Peña Franco as press director and Johnny Nogales, host of the main newscast called Nueva Imagen.
In 1985, due to the emergence of more private TV channels, Paceña de Televisión had to start broadcasting earlier. From Monday to Friday from noon to midnight. On Saturdays from 9:00 a.m. and on Sundays at the same time. Paceña moved to new studios on Avenida 6 de Agosto next to Rimpolio, a company that sells furniture. The new TV studios gave more space to the channel's productions and Vicky Suazo and Miguel Maldonado joined the group of presenters with Clip Show in the afternoons. Paceña's studio was set up in a building that was adapted as a TV studio, but it did not meet the international specifications for television.
That year the broadcast of the
Viña del Mar Festival also began, and the new transmitter was inaugurated, reaching 1 kilowatt of power.
In 1985, the alliance with
Millicom International was also consolidated, for the deployment of its own microwave network, which would later become the Red Nacional.
In the general elections of 1985, Paceña de Televisión formed a network with Cruceña de Televisión and Cochabambina de Televisión called Red Tricolor and it was the first time that personal computers were used to do the count of the votes. In the same way, Paceña began the broadcast of Cine Trasnoche on Saturdays at midnight, which had good ratings for the station.
In 1986 Paceña made its first major broadcast of sporting events by broadcasting the
FIFA World Cup held in Mexico under the leadership of the Echavarría brothers. At the end of that year, those responsible for channel 9 issued a press release in which they notified their clients and viewers that the Red Nacional would begin in May in the cities of Oruro and Cochabamba.
ATB Red Nacional (1987–1992)
In May 1987, the Asociación de Teledifusoras Bolivianas network was born with the union of channels 9 from La Paz, 8 from Oruro —created on 8 May 1987— and 4 from Cochabamba -created on 7 January 1987– The link of microwaves was provided by
Millicom International that designed, assembled and executed a network of repeaters throughout three departments of the national territory.
As an emblem program of the National Network, A Todo Bingo was born, hosted by Lalo LaFaye, and Bingo Show a subsequent program with international guests. A Todo Bingo made a raffle of bingo balls that people had to buy and fill as they left. A filled card meant Bingo. The development of the program was done through a computerized system that gave the name and location of the winner.
ATB Red Nacional began broadcasting successful Venezuelan telenovelas in its primetime sector. Other outstanding programs of this time are
The Transformers
''Transformers'' is a media franchise produced by American toy company Hasbro and Japanese toy company Tomy, Takara Tomy. It primarily follows the heroic Autobots and the villainous Decepticons, two Extraterrestrials in fiction, alien robot fac ...
,
G.I. Joe
''G.I. Joe'' is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier ( U.S. Army), A ...
, the broadcasts of
Formula 1
Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
. The broadcast schedule was extended to 7:00 a.m. from Monday to Friday and from 8 on Saturdays and Sundays.
In 1987, ATB and Teleoriente, owned by Grupo Monasterio, signed an agreement by which Canal 9 de Santa Cruz was added to the Red Nacional as a partner. Channel 9 of La Paz premiered its mobile unit. Johnny Nogales resigns and Carlos Mesa temporarily assumes the leadership of the central newscast
In 1988, ATB expanded to the south, reaching the departments of Potosí, Sucre and Tarija. Broadcasts began in Trinidad in 1989, but the link was very complicated due to the number of rivers and jungles that cross the route between the departments of Beni and Cochabamba, called Isiboro Sécure.
In 1990, ATB Red Nacional broadcast the
Italia 90 World Cup, again hosted by the Echavarría brothers. That same year, ATB La Paz moved to its new studio on Avenida Argentina, in the Miraflores neighborhood. In 1991 a computer graphics system from Silicon Graphics arrives at ATB. Óscar Dorado joins to lead Más Deporte and Jacqueline Jiménez in the Jacky Show. A program from the production company PAT is added: De Cerca
In 1992, the
Televisa
Grupo Televisa, S.A.B., simply known as Televisa, is a Mexican telecommunications and broadcasting company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content.
In April ...
network bought 30% of ATB, thus introducing Mexican telenovelas and programs to the national network's programming.
ATB and Televisa (1992–1995)
ATB becomes the Televisa channel in the country.
In 1993, with an alliance of third parties from
Toei Company
, simply known as Toei Company or Toei, is a Japanese entertainment company. Headquartered in Ginza, Chūō, Tokyo, it is involved in film and television production, distribution, video game development, publishing, and ownership of 34 movi ...
(Japan), series from the aforementioned company were broadcast, both anime that at the time were also considered animated series and series of the tokusatsu genre.
In 1994, ATB Red Nacional and CDT broadcast the
USA 94 World Cup together with Televisión Boliviana. The match between the Bolivian team and Germany is the match with the highest audience in the history of Bolivian TV.
In 1995 the partnership between the Monasterio Group and Illimani de Comunicaciones ended and ATB was left off the air in Santa Cruz de la Sierra, due to the fact that the Monasterio Family, with its own alliances, started the national television network project
Unitel. Together with Ernesto Asbún, ex-owner of the Taquiña brewery, they buy the ABC network from Banco Mercantil and in this way ATB can broadcast again in Santa Cruz.
That same year ATB exclusively broadcast the
Copa América Uruguay 95.
The Media Conglomerate (1995–2002)
With his sights set on La Razón, Raúl Garafulic makes a proposal to the owners, the Canelas family, and takes over the largest newspaper in the country. Together with ATB, part of the shares of
Bolivisión
Bolivisión is a commercial Bolivian television station with its main station in La Paz. The channel was launched on June 17, 1997, following the dissolution of Telesistema Boliviano, and later the creation of Unitel and the beginning of its relat ...
, 100% of La Razón and shares in the daily Opinion, El Nuevo Día, Extra; 30% of shares in RTP, Radio Metropolitana and Doble Ocho Latina; the ownership and management of Vida Sana, La Gaceta Jurídica, Viva el Diario Deportivo and another small part in Bolivian Times; in addition to reference percentages in magazines such as Cosas and the 6 de Agosto cinema. Outside the media, Garafulic was a shareholder in the AFP Previsión of BBVA and LAB Together with his partner Ernesto Asbún. Illimani de Comunicaciones had become a huge media octopus with a presence in the press, radio and television.
On 24 April 1996, the ATB Network began broadcasting the
CONMEBOL France 98 Qualifiers where it broadcast the matches of the Bolivian Soccer Team away against Ecuador, Venezuela, Argentina, Peru and Colombia live for all of Bolivia, so the channel broadcast the 3 matches of those South American qualifiers for France 98 also live for all of Bolivia.
In February 1997, ATB began broadcasting via satellite through
Intelsat
Intelsat S.A. (formerly Intel-Sat, Intelsat) is a Luxembourgish-American multinational satellite services provider with corporate headquarters in Luxembourg and administrative headquarters in Tysons, Virginia, United States. Originally formed ...
in the Bolivian MUX. For the return signal, it continued to use
Entel's microwave network.
In 1997, ATB broadcast the
Copa América Bolivia 97 and for this it bought a large amount of equipment, mainly mobile units that made possible the links to La Paz, Santa Cruz, Cochabamba, Sucre and Oruro
In 1998, ATB broadcast the
World Cup France 98 together with Bolivian Television. The comments were made by Lorenzo Carri.
The network started to digitize its equipment in 1999.
In October 2000, the Spanish group
PRISA (Promotora de Informaciones Sociedad Anónima), a Spanish company, bought the share package that was owned by Televisa, leaving the Mexicans out of their business. Apart from ATB Red Nacional, PRISA buys the preferred shares in La Razón.
Garafulic made huge investments in his communications group, such as the purchase and installation of a gigantic Goss printing press that was barely brought up to the Alto Auquisamaña neighborhood. But the loss of control over ATB and La Razón occurred because he lost the support of ADN due to his confrontation with Minister Guiteras; the surprising growth of
Unitel; the problems caused by the
Lloyd Aéreo Boliviano
Lloyd Aéreo Boliviano (LAB), internationally known as LAB Bolivian Airlines, was the flag carrier and principal airline of Bolivia from 1925 until it ceased operations in 2010. It was the second oldest airline in South America after Avianca, a ...
and the sale of its Pucro mine.
Garafulic had debts with PRISA and this Spanish company, faced with a lack of cash, took over the entire stock package of La Razón and ATB Red Nacional.
The short reign of PRISA (2002–2007)
PRISA gave a lawsuit to ATB in April 2003 after a conflict between the two emerged over an increase in capital, demanding an increase in US$11.2 million plus interest rates involved. On June 30, it was announced that Prisa would auction its shares in Bolivia, on July 15, for a value of US$6.25 million, after Garafulic repeatedly refused to pay a loan acquired from the Sabadell bank, shared with PRISA. The auction was later suspended due to a lack of bidders.
In October 2003, ATB announced an agreement with American production company Anderson Productions, from Connecticut, to produce segments for its sports news program, ''Deporte Total''. The first dispatch produced by the company was a summary of a friendly match between Bolivia and Honduras.
Raúl Garafulic died on November 21, 2003, victim of an air accident. He was the president of the network at the time.
Once owners of the two largest media outlets of Grupo Garafulic, due more than anything to an economic factor and not to interest in the company and not in the Bolivian market, PRISA managed for about four years with more desire to sell all the shares and recovering the money invested than continuing to grow. Finally, in 2007, PRISA sold the shares of the Bolivian media to Akaishi Investments, a Spanish company.
In 2005, ATB was the most-watched private network.
RTP and Radio Metropolitana once again belonged to Mónica Medina; Things was sold to a former government minister; LAB went bankrupt and Ernesto Asbún fled the country by selling his shares in Bolivisión to a group of Mexican shareholders
Albavisión; Bolivian Times returned to the hands of its previous owners.
Akaishi Investments stage (2008–2013) and Invesbol stage (2014–2019)
ATB returns to Bolivian hands when the Spanish company Akaishi Investments sells its shares to the Bolivian company Invesbol, made up of
Jaime "Jimmy" Iturri Salmón, Marcelo Hurtado (president of the ATB board) and Luis Nemtala. Thus, ATB's programming is renewed and allows the return of Argentine teleseries and Brazilian telenovelas, preserving emblematic programs such as "Sábados Populares" and with Adolfo Paco and his son Cori Paco as hosts and the great return of the experienced María René Duchén as host of ''Noticiando''. It expanded its operations in Santa Cruz, bet on national production, implementing ATB Documents, the only journalistic investigation program in the form of reportage and documentary.
From 2010, it started airing
Nickelodeon
Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
series (which was valid until 2020) and lost its first place to
Unitel, while still having the slogan "la red que Bolivia ve".
In October 2014, Ernesto Asbún bought 25% of the shares held by Garafulic.
In mid-2016, the directors of the channel began negotiations to launch a version of ATB in Argentina for Bolivian residents in that country, under the name of ATB Argentina with the slogan: ''The channel that the Bolivian community sees ''. ATB Argentina is broadcast from
Buenos Aires
Buenos Aires, controlled by the government of the Autonomous City of Buenos Aires, is the Capital city, capital and largest city of Argentina. It is located on the southwest of the Río de la Plata. Buenos Aires is classified as an Alpha− glob ...
and has almost the same programming as the Bolivian signal.
During this period, this and other media such as
La Razón and
PAT, were accused by social sectors opposed to Evo Morales of being a
parastatal
A state-owned enterprise (SOE) is a business entity created or owned by a national or local government, either through an executive order or legislation. SOEs aim to generate profit for the government, prevent private sector monopolies, provide goo ...
and having a
biased editorial line with the regime, in addition to being managed by businessmen linked to
Álvaro García Linera
Álvaro Marcelo García Linera (; born 19 October 1962) is a Bolivian politician, sociologist, Marxist theoretician, and former guerrilla who served as the 38th vice president of Bolivia from 2006 to 2019. A member of the Movement for Soc ...
.
ATB Digital
On 21 June in
La Paz
La Paz, officially Nuestra Señora de La Paz (Aymara language, Aymara: Chuqi Yapu ), is the seat of government of the Bolivia, Plurinational State of Bolivia. With 755,732 residents as of 2024, La Paz is the List of Bolivian cities by populati ...
, during the 'Aimara New Year' ceremony, ATB made its digital signal official with the name of ATB Digital, more however the
HD has a tentative date of 20 October 2018, as part of the anniversary of the creation of Channel 9 La Paz (headquarters of Red ATB), being the fourth channel in Bolivia to be launched on the
TDT and the second within private companies.
Social conflicts of 2019 and links with Evo Morales
On 10 November 2019, after the resignation of
Evo Morales
Juan Evo Morales Ayma (; born 26 October 1959) is a Bolivian politician, trade union organizer, and former cocalero activist who served as the 65th president of Bolivia from 2006 to 2019. Widely regarded as the country's first president to come ...
, Iturri resigned from his position at ATB. In the last years before this event,
Time without Jimmy Iturri, complaints and COVID-19 (2019–2020)
The channel renewed its image in 2020 and now also broadcasts some classic, renewed programs, such as ''Estudio Abierto'', hosted by Ramón Grimalt and
María Rene Duchen. In November 2019, he negotiated unsuccessfully with
Televisa
Grupo Televisa, S.A.B., simply known as Televisa, is a Mexican telecommunications and broadcasting company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content.
In April ...
and
Telemundo
Telemundo (; formerly NetSpan) is an American Spanish-language terrestrial television network owned by NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is a wholly owned subsidiary of Comcast. It provides content ...
.
On 10 May (coinciding with the anniversary of
RTP) the romantic comedy film Deception at first sight premiered on national television in co-production/distribution with Latin Actors, directed by and starring the brothers Yecid Jr. and Johanan Benavides.
On 17 August, the old telenovelas of
Rede Globo
TV Globo (stylized as tvglobo; , ), formerly known as Rede Globo de Televisão (; shortened to Rede Globo) or simply known as Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965 ...
from Brazil start broadcasting, starting with ''
Avenida Brasil''.
On 21 September and as part of its renewal after its deteriorated image and its relationship with the
old regime
Old or OLD may refer to:
Places
*Old, Baranya, Hungary
*Old, Northamptonshire, England
*Old Street station, a railway and tube station in London (station code OLD)
*OLD, IATA code for Old Town Municipal Airport and Seaplane Base, Old Town, Mai ...
, it premieres the telenovela
Con el corazón, the children's program
Creetelo, the politician Encuentro 2020, among others.
Already for October it announces the Co-production with PROMEDIOS, for a new program entitled Mi casa es tu casa, as the return of
Giovana Chávez after the meager numbers with
Noobees and
Club 57.
Case of the relationship between PAT and ATB
The
government of Jeanine Áñez
Jeanine Áñez Chávez (; born 13 June 1967) is a Bolivian lawyer, politician, and television presenter who served as the 66th president of Bolivia from 2019 to 2020. A former member of the Social Democratic Movement, she previously served two ...
began criminal proceedings against the shareholders of ATB, PAT and La Razón for illicit economic acts. In the case of PAT, Hurtado is implicated in the irregular purchase of the channel, being arrested and charged on 3 January 2020 by the
Public Ministry. Hurtado is released, and then arrested again, on this occasion, it is sued by ATB, but its legal situation was stalled.
An arrest warrant was also issued against Iturri for alleged irregularities in the acquisition of the television networks ATB and PAT, denounced by senators
Oscar Ortiz and
Carmen Eva Gonzales, but he left the country for Argentina, assuring that "he will return if the investigations are carried out in accordance with the law" and that he has no ties with the
MAS-IPSP.
Government millionaire advertising
On 7 May 2020, Isabel Fernández (
Minister of Communication of the Áñez government) revealed that between 2011 and 2019 all national signal media received payments for propaganda of the
previous regime, with an amount of 107 million bolivianos between 2017 and 2019 for ATB. The channel's general manager, Luis Nemtala, denied the accusations and said that he will verify the data, affirming that said issue corresponds to the "editorial part".
Second era of Iturri (2020–present)
Hours after
Luis Arce Catacora was sworn in, ATB (and later other media) reported that Hurtado's lawyer and the media outlet denounced an alleged act of extortion by Marco Antonio Cossío, La Paz departmental prosecutor. Cossío demands, according to the information, the actions and control of this outlet in exchange for Hurtado's release.
After Iturri's return, most of his own programs were canceled due to various factors, including lack of audience and excessive government advertising. ATB and La Razón take up the editorial line in favor of the
Luis Arce government and its policies, and Hurtado again assumes the presidency of the channel.
This allows the channel to benefit from an agreement for the diffusion of
EducaBolivia (official educational TV slot of the
Ministry of Education
An education ministry is a national or subnational government agency politically responsible for education. Various other names are commonly used to identify such agencies, such as Ministry of Education, Department of Education, and Ministry of Pub ...
).
In the midst of the sub-national elections 2021,
WarnerMedia
Warner Media, LLC (Trade name, doing business as WarnerMedia) was an American multinational corporation, multinational mass media and show business, entertainment conglomerate (company), conglomerate owned by AT&T. It was headquartered at the 30 ...
and
Sony Pictures
Sony Pictures Entertainment Inc. is an American diversified multinational mass media and entertainment studio conglomerate that produces, acquires, and distributes filmed entertainment (theatrical motion pictures, television programs, and rec ...
sign with
Unitel. ATB struck a deal to air reruns and reclaim the rights from
Warner Bros.
Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...
weeks later to share rights with Unitel. Consequently, it won the rights to
Paramount Pictures
Paramount Pictures Corporation, commonly known as Paramount Pictures or simply Paramount, is an American film production company, production and Distribution (marketing), distribution company and the flagship namesake subsidiary of Paramount ...
,
Nickelodeon
Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
and
ViacomCBS
Paramount Global (Trade name, d/b/a Paramount) is an American multinational mass media and entertainment Conglomerate (company), conglomerate controlled by National Amusements and Headquarters, headquartered at One Astor Plaza in Times Square, ...
from
RTP (despite handing over to RTP in 2017–2019 and the rights from Nickelodeon to Red Uno in 2020). Sony renewed its contract in June 2021, exclusively with Unitel after the launch of
Disney+
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
.
On 3 November 2021, after the
Pandora Papers leaks, it is reported that Iturri was the beneficiary of an
offshore under the company Fufurufu Inc. in the
British Virgin Islands
The British Virgin Islands (BVI), officially the Virgin Islands, are a British Overseas Territories, British Overseas Territory in the Caribbean, to the east of Puerto Rico and the United States Virgin Islands, US Virgin Islands and north-west ...
, with the help of his father (Jaime Iturri Salinas) and his mother.
In 2023, a report was published on the deactivation of
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
accounts linked to Luis Arce's government, by
Meta Platforms
Meta Platforms, Inc. is an American multinational technology company headquartered in Menlo Park, California. Meta owns and operates several prominent social media platforms and communication services, including Facebook, Instagram, Threads ...
(parent company of Facebook),
Carlos Romero Bonifaz (former minister in the Evo Morales government), denounced a link between the subsidiary of the state company,
Entel (Entel Dinámica) and ATB (Asociados del Canal Valle S.A.) to "embezzle funds" in order to finance such accounts by from the government, for an amount of
Bs. 30 million.
By means of an agreement with
TelevisaUnivision
TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mexico such as ...
(and after 17 years), ATB recovers the rights to
El Chavo del Ocho
''El Chavo'' ("The Kid/The Boy", Spanish also meaning " cent"), also known as ''El Chavo del Ocho'' ("The Kid/Boy from Number Eight") during its earliest episodes, is a Mexican television sitcom series created by Roberto Gómez Bolaños (Che ...
, as well as
Televisa
Grupo Televisa, S.A.B., simply known as Televisa, is a Mexican telecommunications and broadcasting company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content.
In April ...
's telenovelas and series, after breaking its agreement with
Bolivisión
Bolivisión is a commercial Bolivian television station with its main station in La Paz. The channel was launched on June 17, 1997, following the dissolution of Telesistema Boliviano, and later the creation of Unitel and the beginning of its relat ...
, since 2025.
Network
Announcers
*Claudio Zambrana (2007–2021).
It was also the voice of RTP since 1996, until the split of the Garafulic Group in 2007. It was the test voiceover since 2002 in ATB.
*Ariel Sanchez (2021–2022)
*Gian Marco Illanes Jáuregui (2021–present)
Presenters
*
Gonzalo Cobo
*
Giovanna Chavez
*
Danahe Alvarez
*
Jimmy Iturri
*
Irais Alarcón
*
Walter Ferreira
*
Alejandra Ramos
*
Rayza Tercero
*
Rodrigo Eguino
*
Rolando Montesinos
Former
*
Ramón Grimalt
*
Marcela Rengel
*
Mauricio Caballero
*
Daniel Castellón
*
Carlos Enrique Rivera
*
*
Toto Arévalo
*
Maricruz Ribera
*
Lianna Pérez
*
Carolina Córdova
*
Felipe Bacca
*
Daniel Ardiles
*
Gabriel Nogales
*
Ninozka Crespo
*
Pamela Moreno
*
Lorena Ribera
*
Mónica García
Mónica García Gómez (; born 16 January 1974) is a Spanish anesthesiologist and politician, current coordinator and spokesperson of the political party Más Madrid in the Madrilenian Assembly. She was an elected deputy during the X legislatu ...
*Pedro García
*
Alejandra Quiroga
*
Maywa Jauregui
*
Wilma Alanoca Mamani
*
José Miguel Arévalo
*
César Galindo
*
Sandra Alcázar
*
Valeria Bacarreza Del Pozo
*
Luis Manuel Ávila
*
Claudia Arce Lemaitre
*
Davinia Fernández
*
Alejandro Pinedo
*
Paola Canedo
*Laura Pérez
*
Ariel Sánchez
*
Fabiana Villarroel
*
Adrián Zalles
*
Claudia Villegas
*
Sandra Taborga
*
Lucila Quiroga
*
Leonel Fransezze
*
Soraya Delfín
Programs
Movie rights
ATB owns the rights to
Warner Bros.
Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...
,
New Line Cinema
New Line Productions, Inc., Trade name, doing business as New Line Cinema, is an American film production, film and television production company that is a subsidiary of Warner Bros. Motion Picture Group, a division of the Major film studios, ...
,
Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer Studios Inc. (also known as Metro-Goldwyn-Mayer Pictures, commonly shortened to MGM or MGM Studios) is an American Film production, film and television production and film distribution, distribution company headquartered ...
,
Lions Gate Entertainment
Starz Entertainment Corp, formerly known officially as Lions Gate Entertainment Corporation and commonly as Lions Gate and/or Lionsgate, is a Canadian-American entertainment industry, entertainment company currently headquartered in Santa Monica ...
,
Universal Studios Universal Studios may refer to:
* Universal Studios, Inc., an American media and entertainment conglomerate
** Universal Pictures, an American film studio
** Universal Studios Lot, a film and television studio complex
* Various theme parks operat ...
(Since 2019 when
Unitel loses rights),
Paramount Pictures
Paramount Pictures Corporation, commonly known as Paramount Pictures or simply Paramount, is an American film production company, production and Distribution (marketing), distribution company and the flagship namesake subsidiary of Paramount ...
,
Summit Entertainment
Summit Entertainment, LLC (formerly the Summit Group, Summit Export Group, Summit Entertainment Group Inc., Summit Entertainment Limited, Summit Films Limited, and Summit Entertainment N.V.) is an American film production label of Lionsgate Film ...
,
DreamWorks Animation
DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios or simply DreamWorks) is an American animation studio, owned by Comcast's NBCUniversal as part of Universal Pictures, a division of Universal Studios, Inc, Universal Stud ...
among others.
Newscasts
* ''La mañana de todos'' from 6:15.
* ''ANT (Anoticiando), al mediodía'' Edición Merdiana at 12:00.
* ''ATB Noticias'' Edición Central at 19:00.
* ''Entrelineas'' (formerly ''Luna Nueva'', ''Anoticiando'' and ''Estudio Abierto''). From 9:30 p.m.
In the cities of
La Paz
La Paz, officially Nuestra Señora de La Paz (Aymara language, Aymara: Chuqi Yapu ), is the seat of government of the Bolivia, Plurinational State of Bolivia. With 755,732 residents as of 2024, La Paz is the List of Bolivian cities by populati ...
,
Cochabamba
Cochabamba (; ) is a city and municipality in central Bolivia in a valley in the Andes mountain range. It is the capital (political), capital of the Cochabamba Department and the list of cities in Bolivia, fourth largest city in Bolivia, with ...
, and
Santa Cruz de la Sierra
Santa Cruz de la Sierra (; ), commonly known as Santa Cruz, is the largest city in Bolivia and the capital of the Santa Cruz Department (Bolivia), Santa Cruz department.
Situated on the Pirai River (Bolivia), Pirai River in the eastern Tropical ...
they broadcast their news from their regions and then broadcast it nationally with contacts from each department of the Bolivian trunk news most important in the country and abroad.
References
{{Television in Bolivia
Television in Bolivia
Television channels and stations established in 1984
Mass media in La Paz