Radio promotion is the division of a
record company which is charged with placing songs on the
radio. They maintain relationships with
program directors at
radio stations and attempt to persuade them to play
singles to promote the sale of recordings, such as
CDs, sold by the record company. Those involved are known as record pluggers.
Ben Toone, "How bands get onto the radio: the art of the record plugger", ''BBC'', 10 December 2015
Retrieved 18 February 2020 They may also pay a fee to a third party, known as an independent promoter, who works in conjunction with the Label Promoters to further advance the single.
See also
* Payola
* Spin (radio)
References
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Music industry
Occupations in music
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