Rebelle is the second

fragrance An aroma compound, also known as an odorant, aroma, fragrance, flavoring or flavor, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficien ...

for women by Barbadian singer

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...

. The fragrance was released in spring 2012 under the perfume line Parlux Fragrances. The fragrance was made available for purchase on Belk.com, on February 15, 2012. in the United States. It was also available in a special pack at

Macy's Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. The first store was located in Manhattan on Sixth Avenue between 13th and 14th Streets, south of the present-day flagship store at Herald Square on West 34 ...

for a limited time. The pack included the singer's previous fragrance, Reb'l Fleur, her sixth studio album, '' Talk That Talk'' and Rebelle.

Background

In a poll on the official website for Rihanna's first fragrance Reb'l Fleur, Rihanna asked fans to state whether they were a Rebelle or a Fleur. After an overwhelming 68% of Rihanna's fans voted Rebelle, the singer decided to embark on the release of her second fragrance, Rebelle, having achieved great success with her debut fragrance, Reb'l Fleur.

Information

Rihanna described the fragrance, as having a "feminine romantic element," while maintaining a "defiant quality." She added, "my new fragrance is about taking control but still being a lady." The top notes of the fragrance include;

plum A plum is a fruit of some species in Prunus subg. Prunus, ''Prunus'' subg. ''Prunus'.'' Dried plums are often called prunes, though in the United States they may be labeled as 'dried plums', especially during the 21st century. Plums are ...

strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown Hybrid (biology), hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit ...

and

ginger Ginger (''Zingiber officinale'') is a flowering plant whose rhizome, ginger root or ginger, is widely used as a spice and a folk medicine. It is an herbaceous perennial that grows annual pseudostems (false stems made of the rolled bases of l ...

, the middle notes include

orchid Orchids are plants that belong to the family Orchidaceae (), a diverse and widespread group of flowering plants with blooms that are often colourful and fragrant. Orchids are cosmopolitan plants that are found in almost every habitat on Eart ...

, cacao and heliotrope, and the base notes include

musk Musk is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial substances with similar odors. ' ...

patchouli Patchouli (also spelled patchouly or pachouli; ; '' Pogostemon cablin'') is a species of flowering plant in the family Lamiaceae, commonly called the mint or deadnettle family. The plant grows as a bushy perennial herb, with erect stems reachin ...

amber Amber is fossilized tree resin. Examples of it have been appreciated for its color and natural beauty since the Neolithic times, and worked as a gemstone since antiquity."Amber" (2004). In Maxine N. Lurie and Marc Mappen (eds.) ''Encyclopedia ...

and

coffee Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...

. The fragrance is packaged in a flacon shape, created of red and gold surfaces, similar to that of Rihanna's previous fragrance.

Promotion

The promotional campaign for Rebelle, was shot by renowned music video director, Anthony Mandler, who also shot the promotional campaign for Reb'l Fleur. The fragrance was also marketed on the

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Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

and on

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. Additionally, a large billboard, displayed in

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, features Rihanna, promoting the fragrance.

Products

* 100 ml/ 3.4 oz * 50 ml/ 1.7 oz * 30 ml/ 1.0 oz * 15 ml/ 0.5 oz * Body Lotion 200 ml/ 6.7 oz * Shower Gel 90 ml/ 3.0 oz

Reception

Since the release of Rebelle in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

in February 2012, it has sold over 2 million bottles. Rihanna's second fragrance has beaten other celebrity scents, in terms of bottles sold in the country, including

Heat In thermodynamics, heat is energy in transfer between a thermodynamic system and its surroundings by such mechanisms as thermal conduction, electromagnetic radiation, and friction, which are microscopic in nature, involving sub-atomic, ato ...

Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...

, Glow by

Jennifer Lopez Jennifer Lynn Lopez (born July 24, 1969), also known by her nickname J.Lo, is an American singer, songwriter, actress, dancer and businesswoman. Lopez is regarded as one of the most influential entertainers of her time, credited with breaking ...

and Midnight Fantasy by

Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the "Princess of Pop", she has sold over 150 million records worldwide, making her one of the world's best-selling music artists. Cultural impact of Brit ...

. Rebelle sold a record-breaking, 4 million bottles, in the UK, at the end of 2012.

References

{{Rihanna Rihanna perfumes Products introduced in 2012