Rebel (formerly Rebel Sport), stylised as rebɘl, is an Australian sport equipment and related apparel chain. It is a subsidiary of

Super Retail Group Super Retail Group Limited is an Australia, Australian-based company which owns and operates a portfolio of retail brands across Australia and New Zealand. The brands include automotive retailer Supercheap Auto, outdoor and leisure retailers Mac ...

. The company has 159 stores across Australia and over 6,000 employees.

History

Original ownership (1985-2001)

Rebel Sport was established in 1985 with its first store in

Bankstown Bankstown is a suburb of Sydney, in the state of New South Wales, Australia. It is located 19 kilometres south-west of the Sydney central business district and is part of the Canterbury-Bankstown region. Bankstown is the administrative centre ...

. It was listed on the

Australian Securities Exchange Australian Securities Exchange Ltd (ASX) is an Australian public company that operates Australia's primary Exchange (organized market), securities exchange, the Australian Securities Exchange (sometimes referred to outside of Australia as, or c ...

in 1993.

Harvey Norman (2001-2007)

it was purchased by

Harvey Norman Harvey Norman is an Australian multinational retailer of furniture, bedding, computers, communications and consumer electrical products. It mainly operates as a franchise, with the main brand and all company-operated stores owned by ASX-lis ...

in July 2001.

Archer Capital (2007-2011)

In 2007, Archer Capital acquired Rebel Sport and consolidated its sports retail businesses into it.

Super Retail Group (since 2011)

In 2011, Amart Sports was acquired by

Operations

Current store formats

Rebel

Formerly Rebel Sport. In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.

Defunct store formats

Amart Sports

Amart was a big format sports store headquartered in

Queensland Queensland ( , commonly abbreviated as Qld) is a States and territories of Australia, state in northeastern Australia, and is the second-largest and third-most populous state in Australia. It is bordered by the Northern Territory, South Austr ...

Archer Capital Archer Capital is an Australian private equity investment firm based in Sydney. It was founded as GS Private Equity in 1996. Archer Capital hosts multiple investment funds which invest in businesses across a wide array of industries and sectors ...

acquired Amart Sports in 2004. In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand. The merger was designed to allow a focus on a single sporting goods brand and reduce costs.

Rowe & Jarman

Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in

Western Australia Western Australia (WA) is the westernmost state of Australia. It is bounded by the Indian Ocean to the north and west, the Southern Ocean to the south, the Northern Territory to the north-east, and South Australia to the south-east. Western Aust ...

South Australia South Australia (commonly abbreviated as SA) is a States and territories of Australia, state in the southern central part of Australia. With a total land area of , it is the fourth-largest of Australia's states and territories by area, which in ...

Northern Territory The Northern Territory (abbreviated as NT; known formally as the Northern Territory of Australia and informally as the Territory) is an states and territories of Australia, Australian internal territory in the central and central-northern regi ...

, Victoria and

Tasmania Tasmania (; palawa kani: ''Lutruwita'') is an island States and territories of Australia, state of Australia. It is located to the south of the Mainland Australia, Australian mainland, and is separated from it by the Bass Strait. The sta ...

to complement Amart Sports. Rowe & Jarman became known as Amart Sports.

Brands

Rebel stocks a number of well known international brands, including

Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...

, Asics,

Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...

, Puma and

Under Armour Under Armour, Inc. is an American sportswear company that manufactures footwear and clothing, apparel headquartered in Baltimore, Maryland, United States. History 20th century Under Armour was founded on September 25, 1996, by Kevin Plank, a ...

. Ell & Voo is an activewear brand owned by Rebel.

Sponsorship

On 25 November 2015, Rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of

Cricket Australia Cricket Australia (CA) is the governing body for professional and amateur cricket in Australia. It was originally formed in 1905 as the 'Australian Board of Control for International Cricket'. It is incorporated as an Australian Public Company ...

. Rebel sponsored the Rebel Sport Masters, a Tier 2 golf tournament on the Australasian PGA Tour held in January 2018 at Wainui Golf Club, Wainui, New Zealand.

References

External links

*{{Official website, https://www.rebelsport.com.au/ Clothing companies established in 1985 Clothing retailers of Australia Companies formerly listed on the Australian Securities Exchange Retail companies established in 1985 Sporting goods manufacturers of Australia Sporting goods retailers of Australia Super Retail Group Australian companies established in 1985