Real Deal (song)
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"Real Deal" is a song by English singer and songwriter
Jessie J Jessica Ellen Cornish (born 27 March 1988), known professionally as Jessie J, is an English singer and songwriter. Born and raised in London, she began her career on stage, aged 11, with a role in the West End musical '' Whistle Down the Wind ...
. It was written by
Shuggie Otis Johnny Shuggie Otis (born Johnny Alexander Veliotes Jr.; November 30, 1953) is an American singer-songwriter, recording artist, and multi-instrumentalist. Otis's composition " Strawberry Letter 23" as recorded by The Brothers Johnson topped ...
, Jessie J and
Darhyl Camper Darhyl “DJ” Camper (born May 25, 1990), also known by his stage name Camper, is an American singer-songwriter, rapper and record producer. Career Camper was born May 25, 1990, in Atlantic City, New Jersey. At the age of six, he began playing ...
, with production handled by DJ Camper and Kuk Harrell. The song was released on 11 August 2017 through
Republic Records Republic Records is an American record label owned by Universal Music Group (UMG). Based in New York City, it was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially ...
. The single is a part of a campaign with
M&M's M&M's are color-varied sugar-coated dragée chocolate confectionery by the Mars Wrigley Confectionery division of Mars Inc.. The candy consists of a candy shell surrounding a filling which determines the specific type of M&M's. Each piece has ...
, and is the lead single from her fourth studio album '' R.O.S.E.''


Background

Jessie partnered with
M&M's M&M's are color-varied sugar-coated dragée chocolate confectionery by the Mars Wrigley Confectionery division of Mars Inc.. The candy consists of a candy shell surrounding a filling which determines the specific type of M&M's. Each piece has ...
and '' Incredibox'' to unveil the song. Fans are able to unlock a hidden snippet of the song after playing a game on "Bite Size Beats", an interactive beat box platform. She also teased stills from an unspecified music video shoot. She told ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' that this single is not taken from an upcoming album, she also tweeted: "First single? Nah... This is me just getting warmed up." The song later appeared on her fourth studio album, ''R.O.S.E''.


Composition

"Real Deal" represents a musical departure for the singer, veering away from the "power-pop vibes" of her previous music, and instead is based on old school
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
and R&B. Jessie J described the single as having a "summer vibe." Mike Wass of Idolator wrote that the song contains a "distinct
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
edge." The single's production contains hard-hitting drums.


Critical reception

''
Rap-Up ''Rap-Up'' is a magazine launched in 2001 by founder Devin Lazerine. The publication was originally a website devoted to hip hop, until Lazerine decided to pitch the possibility of a magazine to several publishers. The magazine is focused on the ...
'' called the song "a thumping production with hard-hitting drums", and felt that "the soulful siren blesses the head-knocking track with infectious melodies and optimistic lyrics about a promising romance". Mike Wass of Idolator described the song as "a rhythmic bop with a distinct hip-hop edge" and "a radical change of pace for the Brit", and wrote that it lacks "power-pop vibes" from previous singles " Bang Bang" and " Burnin' Up". Similarly, Katrina Rees of CelebMix opined that the track "takes us in a slightly new musical direction" and "veers away from her classic powerful pop sound".


Credits and personnel

Credits adapted from Tidal. * Jessie J – songwriting, vocals * Shuggie Otis – songwriting * Darhyl Camper – songwriting, production, programming * Kuk Harrell – production * Simone Torres – engineering * Iván Jiménez – assistant mixing * David Nakaji – assistant mixing *
Jaycen Joshua Jaycen Joshua is an American audio engineer based in California. He won three Grammy Awards: the first for mixing ''Growing Pains'' for Mary J. Blige in 2007, followed by '' El mal querer'' for Rosalía in 2018, and ''Hyperspace'' for Beck in ...
– mixing


References


External links

* {{Jessie J 2017 singles 2017 songs Jessie J songs Songs written by Jessie J Republic Records singles Song recordings produced by Kuk Harrell Songs written by Kuk Harrell