Ready Brek (stylized as Ready brek) is an

oat The oat (''Avena sativa''), sometimes called the common oat, is a species of cereal grain grown for its seed, which is known by the same name (usually in the plural). Oats appear to have been domesticated as a secondary crop, as their seeds ...

-based

breakfast cereal Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies. Although warm, cooked cereals li ...

produced by Weetabix Limited. It is intended to be served hot, and comes in two varieties — 'original' and '

chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

'. Other variants were available but have since been discontinued. Original Ready brek is a mix of rolled oat flakes and oat flour fortified with vitamins. It is usually prepared by heating it with milk.

History

Ready Brek was originally produced by

J. Lyons and Co. J, or j, is the tenth letter of the English alphabet. J may also refer to: * Palatal approximant in the International Phonetic Alphabet * J, Cyrillic letter Je Astronomy * J, a provisional designation prefix for some objects discovered be ...

, created from experimentation by Walter Pitts, the Greenford factory manager from the Tea Division of Lyons. It was launched in 1957 as an instant

porridge Porridge is a food made by heating, soaking or boiling ground, crushed or chopped starchy plants, typically grain, in milk or water. It is often cooked or served with added flavourings such as sugar, honey, fruit, or syrup to make a sweet cereal ...

, then in 1969 as an instant hot cereal. The product is now called a smooth porridge, as porridge is now once again popular. The brand was purchased by

Weetabix Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4" × 2") wheat Biscuit#Variations in meaning of biscuit, biscuits. Variants include Org ...

in June 1990, and it is more popular in autumn and winter. Ready Brek had the slogans ''"

Central heating A central heating system provides warmth to a number of spaces within a building from one main source of heat. A central heating system has a Furnace (central heating), furnace that converts fuel or electricity to heat through processes. The he ...

for kids"'' and ''"Get up and Glow"'', and television adverts during the 1970s and 1980s showed children walking to school with a superimposed radiant glow. The voice over for the commercials was provided by

Jon Pertwee John Devon Roland Pertwee (; 7 July 1919 – 20 May 1996), known professionally as Jon Pertwee, was an English actor. Born into a theatrical family, he became known as a comedy actor, playing Chief Petty Officer Pertwee (and three other roles) in ...

. In 2017, Ready Brek teamed up with Walker Books' popular children's book and brand, We're Going on a Bear Hunt to run a campaign promoting getting outdoors and adopting a healthy, balanced lifestyle.

Flavours

In production

*Original *Chocolate

Discontinued

*Banana *Butterscotch *Strawberry *Butter *Golden Syrup *Gingerbread *Toffee *Seriously Oaty *Honey

References

External links

*
J Lyons history
Weetabix cereals Products introduced in 1957 {{food-product-stub