The Ready-To-Learn (RTL) Act is a project funded by
PBS
The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of ed ...
and the
Corporation for Public Broadcasting (CPB) to supply educational programming and materials for preschool and elementary school children. Created in 1992, the Ready-To-Learn Act furthered the creation of the Ready-To-Learn
programming block
Block programming is the arrangement of programs on radio or television so that those of a particular genre, theme, or target audience are united.
Overview
Block programming involves scheduling a series of related shows which are likely to attra ...
which provided eleven hours of educational programming throughout the day on the PBS channel.
The goal of the initiative was to provide educational content to support low-income communities that addressed
social and emotional development as well as emphasized language and cognitive skills for children ages 2-8 years old.
Requirements

In order for a program to be included in the Ready-To-Learn (RTL) programming block, the program must have detailed curriculum goals that highlight either socio-emotional goals, academic goals, or both. The program creators must also provide a formative and summative research plan.
History
Inception
In 1991, the then-president of
The Carnegie Foundation for the Advancement of Teaching
The Carnegie Foundation for the Advancement of Teaching (CFAT) is a U.S.-based education policy and research center. It was founded by Andrew Carnegie in 1905 and chartered in 1906 by an act of the United States Congress. Among its most nota ...
,
Ernest Boyer, created a report titled "Ready To Learn: A Mandate for the Nation."
In his report, he highlighted the decline in children's school readiness, encouraging an increase in educational materials and resources for pre-school age children.
1995–2005
Beginning in 1995, the Ready-To-Learn grant, authorized by
Congress
A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of ...
, supported the creation of the programs ''
Dragon Tales
''Dragon Tales'' is an animated educational fantasy children's television series created by Jim Coane and Ron Rodecker and developed by Coane, Wesley Eure, Jeffrey Scott, Cliff Ruby and Elana Lesser and produced by Sony Pictures Television, Ses ...
'' and ''
Between the Lions
''Between the Lions'' is an American animated/live-action/puppet children's television series designed to promote reading. The show was a co-production between WGBH in Boston and Sirius Thinking, Ltd., in New York City, in association with Mi ...
''. These new programs on PBS focused on facilitating literacy and social & emotional learning.
PBS also started unveiling community and parent programs aimed at continuing a child's learning outside of the TV.
In 2004, the channel aired new educational programs ''
Maya and Miguel
''Maya & Miguel'' is an American animated children's television series produced by Scholastic Productions with animation by Starburst Animation Studios and by Yeson Entertainment. It aired on PBS Kids Go! from October 11, 2004 to October 10, 200 ...
'' and ''
Postcards from Buster
''Postcards from Buster'' is a live-action/animated children's television series that originally aired on PBS. It is a spin-off of the '' Arthur'' TV series. The show stars Arthur's best friend, 8-year-old anthropomorphic rabbit Buster Baxte ...
''. These shows helped further the Ready-To-Learn initiative. Also during this time, PBS launched the organization's first website geared towards parents and the "From The Start" website for teachers.
2005–2015
During this time the curriculum focus shifted to literacy.
PBS debuted four new series to emphasize reading and literacy skills for young viewers: ''
WordWorld
''WordWorld'' (also sometimes referred to as ''Word World'') is an American children's CGI animated television series that is based on the books and the wooden puzzles of the same name. ''WordWorld'' debuted on PBS Kids and was created by Don ...
'', ''
Martha Speaks
Martha (Hebrew language, Hebrew: מָרְתָא) is a Bible, biblical figure described in the Gospels of Gospel of Luke, Luke and Gospel of John, John. Together with her siblings Lazarus of Bethany, Lazarus and Mary of Bethany, she is describe ...
'', ''
Super WHY!
''Super Why!'' (stylized as ''Super WHY!'') is a CGI-animated superhero preschool television series created by Angela C. Santomero (who also created ''Blue's Clues'') for PBS Kids and aimed for preschoolers ages 3 to 6. Produced by New York ...
'', and ''
The Electric Company
''The Electric Company'' is an American educational children's television series produced by the Children's Television Workshop (CTW, now known as Sesame Workshop). It was co-created by Paul Dooley, Joan Ganz Cooney, and Lloyd Morrisett. T ...
''. As the digital landscape became more nuanced around the later 2000s, PBS adapted by creating new engagement activities beyond its television programs such as online games, magazines, and books. The effort also aimed to surround children in curriculum-rich content regardless of the medium they use.
On a federal level, the Ready-To-Learn program begins ramping up its initiative on researching children's learning methods through media.
2013 and 2014 saw the addition of shows ''
Peg + Cat
''Peg + Cat'' is an animated children's television series based on the children's picture book "The Chicken Problem", which was published in 2012. The series, which featured the voice acting of Hayley Faith Negrin and Dwayne Hill, was created b ...
'' and ''
Odd Squad
''Odd Squad'' (stylized as ''ODD SQUAD'') is a children's live action educational television series that premiered on TVOKids in Canada and PBS Kids in the United States on November 26, 2014. Similar to '' Cyberchase'' and '' Peg + Cat'', othe ...
'' which focused on teaching math and literacy skills.
Content expanded across platforms to make way for new digital and interactive technologies like mobile tablets and smart boards. The broadcast network focused on providing resources to teachers and parents that detailed how to best support a child's learning in the age of multimedia instruction.
2015–2020
The Ready-To-Learn initiative switched its focus to personalization and community collaboration.
The network launched shows such as ''
Ready Jet Go!
''Ready Jet Go!'' is a children's computer-animated educational television series produced by Wind Dancer Films. The series aired new episodes on PBS Kids from February 15, 2016 to May 6, 2019, although re-runs continue to this day. It was crea ...
'', ''
The Ruff Ruffman Show
''The Ruff Ruffman Show'' is an American live action/animated children's educational web series produced by GBH Kids for PBS Kids. It is a follow-up to ''Fetch! with Ruff Ruffman
''Fetch! with Ruff Ruffman'' (sometimes shortened as ''Fetc ...
'', ''
Elinor Wonders Why
''Elinor Wonders Why'' is an animated television series created by Jorge Cham and Daniel Whiteson. The show premiered on September 7, 2020, on PBS Kids.
Plot
The exploration-themed show encourages children to follow their curiosity, ask ques ...
'', ''
Molly of Denali
''Molly of Denali'' (stylized as ''MOLLY of DENALI'') is an animated children's television series produced by Atomic Cartoons in association with WGBH Kids, created by Dorothea Gillim and Kathy Waugh for PBS Kids and CBC Kids. '', ''
The Cat in the Hat Knows a Lot About That!
''The Cat in the Hat Knows a Lot About That!'' is a children's animated television series that premiered in 2010, on August 7 on Treehouse TV in Canada, on September 6 on PBS Kids in the United States and also in the UK on CITV and Tiny Pop. ...
'' that focused on science inquiry and informational text. An emphasis is put on supplying RTL materials to under-resourced communities.
2020 and beyond
Entering the 2020s, PBS has expressed its interest in focusing curriculum goals towards critical thinking, collaboration, functional literacy, and world of work knowledge and skills.
The network also plans on expanding both its RTL television lineup as well as creating new short form video content and podcast episodes. Due to the impact of the pandemic, PBS also hopes to further support integrative learning that values at-home, community, and virtual learning.
Reception
Critical reception
An article in the journal ''
ScienceDirect
ScienceDirect is a website which provides access to a large bibliographic database of scientific and medical publications of the Dutch publisher Elsevier. It hosts over 18 million pieces of content from more than 4,000 academic journals and 30, ...
'' in 2020 found that Ready-To-Learn programs boosted kids’ reading skills. Kids from low-income backgrounds were also seen making the greatest improvement. Cord Cutters News described PBS Kids Ready-To-Learn programs as ones that offer "great educational features and learning resources." Dana Anderson of
Common Sense Media
Common Sense Media (CSM) is an organization that reviews and provides ratings for media and technology with the goal of providing information on their suitability for children. described the PBS Kids website to have a high educational value. She wrote, "Kids can practice a large variety of topics from letters, numbers, and logic to how to identify and talk about feelings."
Other networks' response
Partly due to the positive response and impact of Ready-To-Learn, in 1994
Nickelodeon
Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
invested $60 million and six hours a day in
Nick Jr.
Nick Jr. (known on-air as the Nick Jr. Channel) is an American pay television channel spun off from Nickelodeon's long-running programming block of the same name. It is run by Paramount Global through its networks division's Kids and Family Gr ...
The channel within Nickelodeon would serve as a provider of educational programming for preschoolers.
Impact
Through RTL, PBS stations have been able to work with local partners to provide research-driven content to low-income communities that support children's skill development.
Learning Neighborhoods
Led by PBS stations and local contributors, Learning Neighborhoods are a model of community engagement that empower children's learning and foster caring environments.
The main goal of Learning Neighborhoods is to expand the efforts of the RTL initiative into local communities across the country by providing access to learning resources. In 2019, new Learning Neighborhoods provided enhanced learning resources to communities in Pittsburgh PA, Austin TX, Detroit MI, New York NY, Madison WI, Anchorage AK, Las Vegas NV, Los Angeles CA, Birmingham AL, Tallahassee FL, Lexington KY, and Owings Mills MD.
References
{{Reflist
Public Broadcasting Service
Education in the United States