Rea Irvin (August 26, 1881 – May 28, 1972) was an American graphic artist and cartoonist. Although never formally credited as such, he served
de facto as the first art editor of ''
The New Yorker
''The New Yorker'' is an American magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. It was founded on February 21, 1925, by Harold Ross and his wife Jane Grant, a reporter for ''The New York T ...
''. He created the
Eustace Tilley cover portrait and the ''New Yorker''
typeface
A typeface (or font family) is a design of Letter (alphabet), letters, Numerical digit, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, ...
. He first drew Tilley for the cover of the magazine's first issue on February 21, 1925. Tilley appeared annually on the magazine's cover every February until 1994. As one commentator has written, "a truly modern bon vivant, Irvin was also a keen appreciator of the century of his birth. His high regard for both the careful artistry of the past and the gleam of the modern metropolis shines from the very first issue of the magazine ..."
[Everybody Loves Rea Irvin]
''PRINT Magazine''.
Early career
Born in
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
, he studied for six months at the
Mark Hopkins Art Institute (later named the San Francisco Art Institute), and then started his career as an unpaid cartoonist for ''
The San Francisco Examiner
The ''San Francisco Examiner'' is a newspaper distributed in and around San Francisco, California, and has been published since 1863.
Once self-dubbed the "Monarch of the Dailies" by then-owner William Randolph Hearst and the flagship of the H ...
''.
[Rea Irvin, Author Autograph Sample, Book List Link, Search Books Available]
''TomFolio.com''. ''
The Honolulu Advertiser
''The Honolulu Advertiser'' was a daily newspaper published in Honolulu, Hawaii. At the time publication ceased on June 6, 2010, it was the largest daily newspaper in Hawaii. It published daily with special Sunday and Internet editions.
''The ...
'' was among the other newspapers art departments that he served in.
He also contributed to the ''
San Francisco Evening Post''. He also worked as an itinerant actor (for both stage and screen), newspaper illustrator, and piano player.
In 1906 he moved to the
East Coast. In the 1910s he contributed many illustrations to both ''
Red Book'' magazine and its sister publication, ''
Green Book''.

Before
World War I
World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
, Irvin contributed illustrations regularly to ''Life'', and rose to the position of art editor. (''Life'' the humorous weekly, and not to be confused with the more famous magazine of the same name published by
Henry Luce
Henry Robinson Luce (April 3, 1898 – February 28, 1967) was an American magazine magnate who founded ''Time'', ''Life'', '' Fortune'', and ''Sports Illustrated'' magazines. He has been called "the most influential private citizen in the Amer ...
). Irvin also contributed to ''
Cosmopolitan
Cosmopolitan may refer to:
Internationalism
* World citizen, one who eschews traditional geopolitical divisions derived from national citizenship
* Cosmopolitanism, the idea that all of humanity belongs to a single moral community
* Cosmopolitan ...
'' when it was a serious literary publication. He illustrated
Wallace Irwin's "Letters of a Japanese Schoolboy" in ''Life''.
[Stripper Irvin]
''Time''. He would later incorporate
Japan
Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
ese imagery in satirical
kakemono
__NOTOC__
A , more commonly referred to as a , is a Japanese hanging scroll used to display and exhibit paintings and calligraphy inscriptions and designs mounted usually with silk fabric edges on a flexible backing, so that it can be rolled f ...
for ''The New Yorker''.

He also created a series of humorous
advertisements
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically us ...
for ''
Murad
Murad or Mourad () is an Arabic name. It is also common in Armenian, Azerbaijani, Bengali, Turkish, Persian, and Berber as a male given name or surname and is commonly used throughout the Muslim world and Middle East.
Etymology
It is derived ...
'' (
turkish tobacco
Turkish tobacco is a small-leafed variety of tobacco.
Its plants usually have a greater number and smaller size of leaves than American tobacco, and are typically sun-cured. These differences can be attributed to climate, soil, cultivation, and ...
cigarettes
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the oppo ...
).
He also contributed the illustrations for "Snoot If You Must," by
Lucius Beebe
Lucius Morris Beebe (December 9, 1902 – February 4, 1966) was an American writer, gourmand, photographer, railroad historian, journalist, and syndicated columnist.
Early life and education
Beebe was born in Wakefield, Massachusetts, to a prom ...
, a noted raconteur of New York's cafe society (1943, D. Appleton-Century).
He was fired from his position as art editor at ''
Life
Life, also known as biota, refers to matter that has biological processes, such as Cell signaling, signaling and self-sustaining processes. It is defined descriptively by the capacity for homeostasis, Structure#Biological, organisation, met ...
'' in 1924.
Career at ''The New Yorker''
However, Irvin had joined an advisory board to help launch ''
The New Yorker
''The New Yorker'' is an American magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. It was founded on February 21, 1925, by Harold Ross and his wife Jane Grant, a reporter for ''The New York T ...
'' and then worked on the magazine's staff as an illustrator and art editor. When he had first taken the job, Irvin had assumed that the magazine would fold after a few issues,
but his work would ultimately appear on the cover of 169 issues of ''The New Yorker'' between 1925 and 1958.
[Rea Irvin of The New Yorker]
/ref>
The magazine's first cover, of a dandy
A dandy is a man who places particular importance upon physical appearance and personal grooming, refined language and leisurely hobbies. A dandy could be a self-made man both in person and ''persona'', who emulated the aristocratic style of l ...
peering at a butterfly
Butterflies are winged insects from the lepidopteran superfamily Papilionoidea, characterized by large, often brightly coloured wings that often fold together when at rest, and a conspicuous, fluttering flight. The oldest butterfly fossi ...
through a monocle
A monocle is a type of corrective lens used to correct or enhance the visual perception in only one eye. It consists of a circular lens placed in front of the eye and held in place by the eye socket itself. Often, to avoid losing the monoc ...
, was drawn by Irvin; the dandy replaced at the last minute a drawing of theater curtains revealing the skyline of Manhattan
Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
. The gentleman on the original cover is referred to as "Eustace Tilley," a character created for ''The New Yorker'' by Corey Ford
Corey Ford (April 29, 1902 – July 27, 1969) was an American humorist, writer, outdoorsman, and screenwriter. He was friendly with several members of the Algonquin Round Table in New York City and occasionally lunched there.
Early years
Ford wa ...
. Another example is the piece known as ''The Unity of the Allied Nations'', which appeared on the cover of the July 1, 1944 issue, and depicts the national personifications
A national personification is an anthropomorphism, anthropomorphic personification of a state or the people(s) it inhabits. It may appear in political cartoons and propaganda. In the first personifications in the Western World, warrior deities or ...
of the Allies
An alliance is a relationship among people, groups, or states that have joined together for mutual benefit or to achieve some common purpose, whether or not an explicit agreement has been worked out among them. Members of an alliance are calle ...
(the American Eagle, the Chinese Dragon, the Russian Bear and the British Lion).
Besides covers for the magazine, Irvin also drew various illustrations, department headings, caricatures, and cartoons.
''The New Yorker'' signature display typeface, used for its nameplate and headlines and the masthead above ''The Talk of the Town'' section, is called "Irvin" or "Irvin type," after him. An alphabet
An alphabet is a standard set of letter (alphabet), letters written to represent particular sounds in a spoken language. Specifically, letters largely correspond to phonemes as the smallest sound segments that can distinguish one word from a ...
drawn by the American etcher Allen Lewis, who had received training in woodcut
Woodcut is a relief printing technique in printmaking. An artist carves an image into the surface of a block of wood—typically with gouges—leaving the printing parts level with the surface while removing the non-printing parts. Areas that ...
ting in Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
, was used as the typographical basis for the "Irvin type." Irvin may have spotted Lewis' lettering, which was drawn to imitate a woodcut, in a pamphlet entitled "Journeys To Bagdad", and liked it so much that Irvin asked Lewis to create the entire alphabet. Uninterested in this project, Lewis suggested that Irvin create the alphabet himself –this became the "Irvin type."
He also added the ''New Yorker's'' squiggly column rules; these provide a delineation between the text and illustrations. He was also responsible for the vertical "cover strap" that was used for the magazine's margins.
According to James Thurber
James Grover Thurber (December 8, 1894 – November 2, 1961) was an American cartoonist, writer, humorist, journalist, and playwright. He was best known for his gag cartoon, cartoons and short stories, published mainly in ''The New Yorker'' an ...
, "the invaluable Irvin, artist, ex-actor, wit, and sophisticate about town and country, did more to develop the style and excellence of ''The New Yorker's'' drawings and covers than anyone else, and was the main and shining reason that the magazine's comic art in the first two years was far superior to its humorous prose." Emily Gordon has written that "Irvin's own intimacy with classic form and craft, and his genial willingness to share that expertise ... allowed him to create a complete device: a design, a typeface, a style, and a mood that would be instantly recognizable, and eminently effective, almost a century later."
''The Smythes''
Irvin also created the comic strip
A comic strip is a Comics, sequence of cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics terminology#Captio ...
''The Smythes''. It ran in the ''New York Herald Tribune
The ''New York Herald Tribune'' was a newspaper published between 1924 and 1966. It was created in 1924 when Ogden Mills Reid of the '' New York Tribune'' acquired the '' New York Herald''. It was regarded as a "writer's newspaper" and compet ...
'' during the early 1930s.
Irvin very briefly drew a superhero parody, ''Superwoman'', a Sunday-only strip which debuted on June 27, 1943. However, National Periodicals
National Comics Publications (NCP; later known as National Periodical Publications Inc. or simply National) was an American comic book publishing company. It was the direct predecessor of modern-day DC Comics.
History
The corporation was origin ...
already had a registered trademark for "Superwoman" and immediately issued a cease-and-desist order. The New York Tribune syndicate withdrew the strip the next day, making the character's debut her only appearance.
Retirement
Six years before his death, Irvin and his wife retired to a home in Frederiksted, Saint Croix, U.S. Virgin Islands.Rea Irvin – Biography Rea Irvin
/ref> He died of a stroke there at age 90 on May 28, 1972.
References
External links
*
*
Emily Gordon, "Everybody Loves Rea Irvin," ''Print'', August 2008.
New Yorker Store: Rea Irvin Covers
X-Rea
(column on a New Yorker-themed blog, devoted to Irvin and sightings of his signature typeface)
*
{{DEFAULTSORT:Irvin, Rea
American magazine cartoonists
American magazine illustrators
American humorists
American comics artists
American comic strip cartoonists
American advertising artists and illustrators
1881 births
1972 deaths
The New Yorker people
The New Yorker cartoonists
Artists from San Francisco
San Francisco Art Institute alumni
20th-century American illustrators
20th-century American male artists
American character designers