Raymond Strother
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Raymond D. Strother (October 18, 1940 – October 1, 2022) was a nationally known Democratic
political consultant Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely televi ...
, originally from Port Arthur,
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
.


Background

Reared in a politically active lower-middle-class home, Strother graduated in 1958 from Thomas Jefferson High School in Port Arthur, renamed in 2002 as Memorial High School. Strother won a track scholarship to
Northwestern State University Northwestern State University of Louisiana (NSULA) is a public university primarily situated in Natchitoches, Louisiana, with a nursing campus in Shreveport, Louisiana, Shreveport and general campuses in Leesville, Louisiana, Leesville/Fort Jo ...
, then Northwestern State College, in Natchitoches,
Louisiana Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...
. After two years, the administration asked him to leave NSC because of his political activities. He transferred to
Louisiana State University Louisiana State University and Agricultural and Mechanical College, commonly referred to as Louisiana State University (LSU), is an American Public university, public Land-grant university, land-grant research university in Baton Rouge, Louis ...
in
Baton Rouge Baton Rouge ( ; , ) is the List of capitals in the United States, capital city of the U.S. state of Louisiana. It had a population of 227,470 at the 2020 United States census, making it List of municipalities in Louisiana, Louisiana's second-m ...
. There he became the advertising director and then the editor of ''
The Daily Reveille The ''Reveille'', formerly the ''Daily Reveille'', has been the student newspaper at Louisiana State University in Baton Rouge, Louisiana since 1887. It prints twice a week on Mondays and Thursdays during the fall and spring semesters, and once a ...
'' student newspaper. While in Baton Rouge to complete his
Master of Arts A Master of Arts ( or ''Artium Magister''; abbreviated MA or AM) is the holder of a master's degree awarded by universities in many countries. The degree is usually contrasted with that of Master of Science. Those admitted to the degree have ...
degree in
journalism Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society to at least some degree of accuracy. The word, a noun, applies to the journ ...
, Strother was a night reporter and photographer for the
Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
. His 1965
thesis A thesis (: theses), or dissertation (abbreviated diss.), is a document submitted in support of candidature for an academic degree or professional qualification presenting the author's research and findings.International Standard ISO 7144: D ...
at LSU correctly predicted that in the future the outcome of political campaigns would depend more on media coverage and advertising than on traditional political organization.


Political life

Strother's first campaign management role was on behalf of the Democrat
Mary Evelyn Parker Mary Evelyn Parker (November 28, 1920 – January 17, 2015) was an American education, newspaper editor, and politician who served as the Treasurer of Louisiana from 1968 to 1987. She was the first woman to serve in the position. Early life a ...
, who was elected for the first time on February 6, 1968, as the Louisiana
state treasurer In the state and territorial governments of the United States, 54 of the 56 states and territories have the executive position of treasurer. New York abolished the office of New York State Treasurer in 1926, in which the duties were transfer ...
in a lopsided race against the Republican candidate
Allison Kolb Allison Ray Kolb (November 1, 1915 – December 23, 1973) was the elected auditor of Louisiana from 1952 to 1956. He served as a Democrat. He was part of the Louisiana Constitutional Convention of 1973. He campaigned for state treasurer in 1968 as ...
. In time, Strother became a consultant to
U.S. Senator The United States Senate is a chamber of the bicameral United States Congress; it is the upper house, with the U.S. House of Representatives being the lower house. Together, the Senate and House have the authority under Article One of the ...
s
Lloyd Bentsen Lloyd Millard Bentsen Jr. (February 11, 1921 – May 23, 2006) was an American politician who served as the 69th United States secretary of the treasury under President Bill Clinton from 1993 to 1994. He served as a United States senator from ...
of Texas, Russell B. Long,
John Breaux John Berlinger Breaux (; born March 1, 1944) is an American lobbyist, attorney, and retired politician from Louisiana. He served in the United States House of Representatives, U.S. House of Representatives from 1972 to 1987 and as a United State ...
and
Mary Landrieu Mary Loretta Landrieu ( ; born November 23, 1955) is an American entrepreneur and politician who served as a United States senator from Louisiana from 1997 to 2015. A member of the Democratic Party, Landrieu served as the Louisiana State Treasu ...
of Louisiana,
John Stennis John Cornelius Stennis (August 3, 1901 – April 23, 1995) was an American politician who served as a U.S. senator from the state of Mississippi. He was a Democrat who served in the Senate for over 41 years, becoming its most senior member fo ...
of
Mississippi Mississippi ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South regions of the United States. It borders Tennessee to the north, Alabama to the east, the Gulf of Mexico to the south, Louisiana to the s ...
,
Dennis DeConcini Dennis Webster DeConcini (; born May 8, 1937) is an American lawyer, philanthropist, politician and former U.S. senator from Arizona. The son of former Arizona Supreme Court judge Evo Anton DeConcini, he represented Arizona in the Senate as a D ...
of
Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...
,
Gary Hart Gary Warren Hart (''né'' Hartpence; born November 28, 1936) is an American politician, diplomat, and lawyer. He was the front-runner for the 1984 and 1988 Democratic presidential nominations, until in 1988, he dropped out amid revelations of ex ...
of
Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...
,
Blanche Lincoln Blanche Lambert Lincoln (born Blanche Meyers Lambert; September 30, 1960) is an American politician who served as a United States Senator from Arkansas from 1999 to 2011. A member of the Democratic Party, she was first elected to the Senate in 1 ...
of
Arkansas Arkansas ( ) is a landlocked state in the West South Central region of the Southern United States. It borders Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, Texas to the southwest, and Oklahoma ...
,
Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American former politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. He previously served as ...
of
Tennessee Tennessee (, ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Kentucky to the north, Virginia to the northeast, North Carolina t ...
, and many others. He worked for
gubernatorial A governor is an administrative leader and head of a polity or political region, in some cases, such as governors-general, as the head of a state's official representative. Depending on the type of political region or polity, a ''governor'' ma ...
candidates
Bill Clinton William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
of Arkansas,
John McKeithen John Julian McKeithen (May 28, 1918 – June 4, 1999) was an American lawyer and politician who served as the 49th governor of Louisiana from 1964 to 1972. Early life McKeithen was born in Grayson, Louisiana on May 28, 1918. His father was a ...
,
Edwin Edwards Edwin Washington Edwards (August 7, 1927 – July 12, 2021) was an American politician who served as the U.S. representative for from 1965 to 1972 and as the 50th governor of Louisiana for four terms (1972–1980, 1984–1988, and 1992–1996 ...
, and
Buddy Roemer Charles Elson "Buddy" Roemer III (October 4, 1943 – May 17, 2021) was an American politician, investor, and banker who served as the 52nd governor of Louisiana from 1988 to 1992, and as a member of the United States House of Representatives fro ...
of Louisiana, Mark Wells White of Texas, Bill O'Neil of Connecticut,
Rudy Perpich Rudolph George Perpich Sr. (born Rudolph George Prpić; June 27, 1928 September 21, 1995) was an American politician who served as the governor of Minnesota from 1976 to 1979 and again from 1983 to 1991. A member of the Democratic-Farmer-Labor ...
of Minnesota, and
Roy Barnes Roy Eugene Barnes (born March 11, 1948)Cook, James F. (2005). ''The Governors of Georgia, 1754-2004, 3rd Edition, Revised and Expanded.'' Macon, GA: Mercer University Press. is an American attorney and politician who served as the 80th governo ...
of
Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...
. In 1984 and 1988, he supervised the media campaign for Gary Hart's presidential bids, but Hart was eliminated by
Walter Mondale Walter Frederick "Fritz" Mondale (January 5, 1928April 19, 2021) was the 42nd vice president of the United States serving from 1977 to 1981 under President Jimmy Carter. He previously served as a U.S. senator from Minnesota from 1964 to 1976. ...
and
Michael Dukakis Michael Stanley Dukakis ( ; born November 3, 1933) is an American politician and lawyer who served as governor of Massachusetts from 1975 to 1979 and from 1983 to 1991. He is the longest-serving governor in Massachusetts history and only the s ...
. Strother then worked on the
Super Tuesday Super Tuesday is the United States presidential primary election day in February or March when the greatest number of U.S. states hold primary elections and caucuses. Approximately one-third of all delegates to the presidential nominatin ...
states in 1988 for Al Gore, who ran well only in parts of the
American South The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, Dixieland, or simply the South) is census regions United States Census Bureau. It is between the Atlantic Ocean and the ...
. Strother garnered awards for his
documentaries A documentary film (often described simply as a documentary) is a nonfiction motion picture intended to "document reality, primarily for instruction, education or maintaining a historical record". The American author and media analyst Bill ...
about Senator Bentsen, a former
U.S. representative The United States House of Representatives is a chamber of the bicameral United States Congress; it is the lower house, with the U.S. Senate being the upper house. Together, the House and Senate have the authority under Article One of th ...
and later the Clinton administration
Secretary of the Treasury The United States secretary of the treasury is the head of the United States Department of the Treasury, and is the chief financial officer of the federal government of the United States. The secretary of the treasury serves as the principal a ...
, and U.S. Representative
John Lewis John Robert Lewis (February 21, 1940 – July 17, 2020) was an American civil rights activist and politician who served in the United States House of Representatives for from 1987 until his death in 2020. He participated in the 1960 Nashville ...
of Georgia, a figure in the civil rights movement. Strother was named to the LSU Journalism Hall of Fame, the American Association of Political Consultants Hall of Fame, and, in 2013, to the
Louisiana Political Museum and Hall of Fame The Louisiana Political Museum and Hall of Fame is a museum and hall of fame located in Winnfield, Louisiana. Created by a 1987 act of the Louisiana State Legislature, it honors the best-known politicians and political journalists in the state. ...
in
Winnfield Winnfield is a small city in, and the parish seat of, Winn Parish, Louisiana, United States. The population was 5,749 at the 2000 census, and 4,840 in 2010. Three governors of the state of Louisiana were from Winnfield: Huey Long, Earl K. Long, ...
, located some thirty miles east of Natchitoches, where his college education had begun in 1958. Strother was a former president and chairman of the board of the
American Association of Political Consultants The American Association of Political Consultants (AAPC) is the trade group for the political consulting profession in the United States. Founded in 1969, it is the world's largest organization of political consultants, public affairs professi ...
. In 1999, he was a resident fellow at the Institute of Politics at
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
in
Cambridge Cambridge ( ) is a List of cities in the United Kingdom, city and non-metropolitan district in the county of Cambridgeshire, England. It is the county town of Cambridgeshire and is located on the River Cam, north of London. As of the 2021 Unit ...
,
Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...
. In 2008 he was named a fellow at the
Robert J. Dole Institute of Politics The Robert J. Dole Institute of Politics, often shortened to the Dole Institute, is a bipartisan political institution located at the University of Kansas and founded by the former U.S. Senator from Kansas and 1996 Republican presidential cand ...
at the
University of Kansas The University of Kansas (KU) is a public research university with its main campus in Lawrence, Kansas, United States. Two branch campuses are in the Kansas City metropolitan area on the Kansas side: the university's medical school and hospital ...
. He also served on the Board of Visitors of the LSU College of Journalism. A new national award named "The Strother" in his honor was instituted in his honor during 2002 at the
University of Akron The University of Akron is a public university, public research university in Akron, Ohio, United States. It is part of the University System of Ohio. As a STEM fields, STEM-focused institution, it focuses on industries such as polymers, advance ...
where he was named an honorary fellow. The designation recognizes political professionals with an "exemplary record of achievement" in the field itself as well as promoting their expertise in higher education. Northwestern State University awarded him a Doctorate of Humane Letters. An exhibit depicting his life was installed in the Hall of Notable People at the Museum of the Gulf Coast in
Port Arthur, Texas Port Arthur is a city in the state of Texas, United States of America, located east of metro Houston. Part of the Beaumont–Port Arthur metropolitan area, the city lies primarily in Jefferson County, with a small extension in Orange County. ...
. In 1991, Strother penned a novel, ''Cottonwood'', the story of a dishonest political consultant. His 2005 autobiography is entitled ''Falling Up, How a Redneck Helped Invent Political Consulting''. In 2000, Strother was an analyst on the
Public Broadcasting Service The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia Arlington County, or simply Arlington, is a County (United States), county in the ...
for the Cheney- Lieberman vice presidential debate. He wrote essays for the ''
Atlanta Constitution ''The Atlanta Journal-Constitution'' (''AJC'') is an American daily newspaper based in Atlanta metropolitan area, metropolitan area of Atlanta, Georgia (U.S. state), Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Jo ...
'', ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', ''
Newsweek ''Newsweek'' is an American weekly news magazine based in New York City. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century and has had many notable editors-in-chief. It is currently co-owned by Dev P ...
'', and the ''
Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
''. ''Campaigns and Elections'' magazine called Strother "the poet of
democracy Democracy (from , ''dēmos'' 'people' and ''kratos'' 'rule') is a form of government in which political power is vested in the people or the population of a state. Under a minimalist definition of democracy, rulers are elected through competitiv ...
."


Personal life

Strother was married to the former Sandy Peck, also a native of Port Arthur. They had two children who live in the Washington, D.C. area, Dane Strother and Kristan S. Trugman. The Strothers resided in
Bozeman Bozeman ( ) is a city in and the county seat of Gallatin County, Montana, United States. The 2020 United States census put Bozeman's population at 53,293, making it Montana's fourth-largest city. It is the principal city of the Bozeman, Montan ...
and had a home on the Big Hole River near the
unincorporated community An unincorporated area is a parcel of land that is not governed by a local general-purpose municipal corporation. (At p. 178.) They may be governed or serviced by an encompassing unit (such as a county) or another branch of the state (such as th ...
of Wise River in Beaverhead County near
Dillon Dillon may refer to: People *Dillon (surname) * Dillon (given name) *Dillon (singer) (born 1988), Brazilian singer * J. J. Dillon, primary ring name of American professional wrestler James Morrison (born 1942) Places Canada * Dillon, Saskatchewa ...
, Montana. Strother died from cancer in
Billings Billings is the most populous city in the U.S. state of Montana, with a population of 117,116 as of the 2020 census. Located in the south-central portion of the state, it is the seat of Yellowstone County and the principal city of the Billin ...
on October 1, 2022, at the age of 81.


References


External links

*
''About Ray Strother - Dole Institute of Politics'', Fall 2008
''Raymond Strother'', Harvard Institute of Politics, Fall 1999. {{DEFAULTSORT:Strother, Raymond 1940 births 2022 deaths People from Port Arthur, Texas Writers from Baton Rouge, Louisiana Writers from Texas Journalists from Washington, D.C. People from Beaverhead County, Montana Writers from Bozeman, Montana Louisiana Democrats Montana Democrats American political consultants American businesspeople Northwestern State University alumni Louisiana State University alumni Journalists from Louisiana American male non-fiction writers Journalists from Montana Journalists from Texas