Raymond Savignac (; 6 November 1907, Paris, – 29 October 2002,
Trouville-sur-Mer
Trouville-sur-Mer (, literally ''Trouville on Sea''), commonly referred to as Trouville, is a city of 4,603 inhabitants in the Calvados department in the Normandy region in northwestern France.
Trouville-sur-Mer borders Deauville across the ...
), often just abbreviated to "Savignac", was a French
graphic artist
A graphic designer is a practitioner who follows the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming l ...
famous for his commercial
poster
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...
s. His work is distinguished by a humorous simplicity.
Self-taught, he started designing posters under the direction of
, but met his greatest success with the poster for
Yoplait
Yoplait ( , ) is a French dessert company and the world's largest franchise brand of yogurt.
It is fully owned by the French dairy cooperative Sodiaal since 2021. In North America, the Canadian subsidiary was taken over by Sodiaal in 2025. Th ...
yogurt, which featured the udders of a
cow
Cattle (''Bos taurus'') are large, domesticated, bovid ungulates widely kept as livestock. They are prominent modern members of the subfamily Bovinae and the most widespread species of the genus '' Bos''. Mature female cattle are called co ...
directly supplying the "milk yogurt" with milk.
Another famous poster was called "La Guerre des boutons" (War of Buttons).
In 1949, Savignac's works were exhibited with those of his contemporary poster artist
Bernard Villemot at the Gallery of
Beaux Arts in Paris.
A permanent display of his work may be found at the
Montebello Museum in
Trouville, where he spent his last years. There is also a beachfront walk dedicated to him. Many of his posters depicted the
Norman
Norman or Normans may refer to:
Ethnic and cultural identity
* The Normans, a people partly descended from Norse Vikings who settled in the territory of Normandy in France in the 9th and 10th centuries
** People or things connected with the Norma ...
seaside town. These works can be seen there. His murals can be seen also around town.
References
Further reading
*
{{DEFAULTSORT:Savignac
1907 births
2002 deaths
French graphic designers