Raven Tao, (titled ''Lady Allom)'' is a Eurasian model, media personality and entrepreneur based in Hong Kong.
. "Raven Tao isn't your average model, actress, TV host and radio personality—she also has 'real estate agent' and 'law student' on her résumé." ''HK Magazine''.
Career
Tao modelled prolifically across Asia in her teens, a cover girl of
Harpers Bazaar
''Harper's Bazaar'' is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ''Harper's Bazar''. ''Harper's Bazaar'' is published by Hearst and considers itself to be the st ...
and other publications.
She starred as the face of international advertising campaigns for
Sprite,
Escada Laurel,
Biore
is a chemical and cosmetics company headquartered in Nihonbashi-Kayabacho, Chūō, Tokyo, Japan.
History
Kao was established in 1887 by Tomiro Nagase as a manufacturer of domestic toiletry soap. Until 1954, they were known as , and finally ...
,
Sunsilk
Sunsilk is a British hair care brand produced by the company Unilever. The brand was introduced in 1954 in the UK and available in most countries globally. It is a hair care brand in Southeast Asia (Malaysia, Vietnam, Philippines, Indonesia, an ...
,
Samsung
The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...
,
Ferrero Rocher
Ferrero Rocher () is a chocolate and hazelnut confectionery, introduced in 1982 and produced by the Italian company Ferrero. Michele Ferrero is credited as the product's creator.
Each Ferrero Rocher ball is covered in foil and placed into a pap ...
,
Kodak
The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...
,
Honda
is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan.
Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...
,
Chow Sang Sang
Chow Sang Sang Holdings International Limited, or Chow Sang Sang Group, doing business as Chow Sang Sang jewelry Company Limited or Chow Sang Sang (), is a jewelry company with its corporate headquarters in the Chow Sang Sang Building () in Kow ...
,
Citroën
Citroën () is a French automobile brand. The "Automobiles Citroën" manufacturing company was founded in March 1919 by André Citroën. Citroën is owned by Stellantis since 2021 and previously was part of the PSA Group after Peugeot acquired ...
, Apex Beauty,
Haier
Haier Group Corporation () is a Chinese Multinational corporation, multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. It designs, develops, manufactures and sells products including refrigerators ...
, Qui Mei, Claire TV,
MW-Giorgio Fedon and numerous other global brands.
Tao starred in multiple international campaigns for
Vidal Sassoon
Vidal Sassoon (17 January 1928 – 9 May 2012) was a British hairstylist, businessman, and philanthropist. He was noted for repopularising a simple, close-cut geometric hairstyle called the bob cut, worn by famous fashion designers including Ma ...
and
Olay
Olay, previously Oil of Olay, Oil of Olaz, Oil of Ulan or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's revenue.
Ear ...
, and a semi-global campaign for
Olay Total Effects.
Tao’s media presenter roles include TV, onstage, radio and celebrity interviews.
She hosted
Rockit Hong Kong Music Festival
Rockit Hong Kong Music Festival was held each autumn from 2003 to 2006 in Hong Kong's Victoria Park. The event was created by Nimal Jayawardena (AKNJ Fujii and Didier Li of Matrix Entertainment Group.
2003
The first Rockit festival, 25–26 O ...
2004-2006, was radio DJ & producer for
MediaCorp
Mediacorp Pte. Ltd., doing business as Mediacorp and stylised as mediacorp, is a media conglomerate in Singapore. Owned by Temasek Holdings—the holding company of the Government of Singapore—it owns television, radio, and digital media prope ...
Singapore’s Top 40 radio station
987fm
987 (formerly known as Perfect Ten 98.7FM before 26 June 2005) is a Singapore's first 24-hour English music radio station in Singapore of Mediacorp in Singapore. It plays English hits from Singapore, United Kingdom, United States, and around th ...
in 2007, and presented on
AXN
AXN is a pay television channel owned by Sony Pictures Television, which was first launched in September 1997 in Asia. Local versions have since been launched in several parts of the world, including Europe, Asia, and Latin America.
Funded th ...
and
HBO
Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...
Singapore.
Tao hosted on
Fox Movies Premium
Fox Movies (formerly Star Movies; and Fox Movies Premium) was a Southeast Asian movie network owned by Fox Networks Group Asia Pacific, subsidiaries of Disney International Operations that was originally from the Walt Disney Company. It has first- ...
and Channel V International’s SPLASH Vol. 7, 8 and 9. She emceed the W Hong Kong 5th Anniversary global broadcast event in 2013, the 2014
Star World
Star World (formerly known as Star Plus) is an English language entertainment television channel originally launched on 15 December 1991 as Star Entertainment () by STAR TV in Hong Kong as the old iteration of Star Plus. On 30 March 1996, the ...
series Tokyo Luxe and was an
ambassador
An ambassador is an official envoy, especially a high-ranking diplomat who represents a state and is usually accredited to another sovereign state or to an international organization as the resident representative of their own government or sov ...
for luxury realtors
Engel & Voelkers HK in ''
The Apartment 2013''.
Tao has acted and cameoed in movies. She filmed with director Yick- Sum Poon on Wong Chi Wai’s music video 'Building Bridges, Fixing Roads', and starred in Poon’s avant-garde short film on SARS, titled ''STILL'' which aired at the
Torino Film Festival
The Torino Film Festival (also called the Turin Film Festival, TFF) is an international film festival held annually in Turin, Italy. Held every November, it is the second largest film festival in Italy, following the Venice Film Festival. It was f ...
.
Tao has a guest appearance in acclaimed director
Ann Hui
Ann Hui On-wah, (; born 23 May 1947) is a film director, producer, screenwriter and actress from Hong Kong who is one of the most critically acclaimed filmmakers of the Hong Kong New Wave. She is known for her films about social issues in Ho ...
's 2010 film,
All About Love. and has a leading role in the 2012 movie ''Reunited in Malaysia'' (''Wiedersehen in Malaysia'', as ''Raven Hanson''), where she is dubbed in German.
.“Raven Hanson. IMDB”
In 2015 Tao founded Hong Kong's first luxury
corsetry brand, Pearls & Arsenic which featured on magazine covers and in multiple seasons of
Asia’s Next Top Model.
Background
Tao is titled Lady Allom by marriage to financier
Chevalier Commandeur Zak Allom.
Her mother is ethnically Chinese-Nepalese and her father is English-Polish. She was raised in Hong Kong, Canada, New Zealand and Australia and studied
law
Law is a set of rules that are created and are enforceable by social or governmental institutions to regulate behavior,Robertson, ''Crimes against humanity'', 90. with its precise definition a matter of longstanding debate. It has been vari ...
.
Charity
Raven Tao has worked with charitable causes including "Bullets For Beauty",
." Bullets for Beauty is a unique commercial project devoted to creation of fashion objects and apparel including jewelry and apparel created through utilization of used military ammunition" which supports local artisans in war torn countries by recycling military ammunition, youth empowerment program "Project Share"
[""." Project Share is a Hong Kong registered non-profit organization aimed at connecting and empowering Hong Kong youth"] and "Liberty Asia",
."Liberty Asia is a Hong Kong registered charitable organization made up of a group of dedicated professionals from different industries, united by the common goal to provide new solutions to change the way slavery and human trafficking is addressed." a charity devoted to prevention of human trafficking. Tao is the poster face and an interviewee of the 2017 documentary on women in media, The Beauty Machine.
References
External links
*
Raven Tao (Instagram)
{{DEFAULTSORT:Tao, Raven
Living people
New Zealand female models
21st-century New Zealand actresses
New Zealand DJs
New Zealand people of Chinese descent
Canadian people of Chinese descent
Year of birth missing (living people)