The Rauch & Lang Carriage Company was an American

electric automobile An electric car, battery electric car, or all-electric car is an automobile that is propelled by one or more electric motors, using only energy stored in batteries. Compared to internal combustion engine (ICE) vehicles, electric cars are quie ...

manufactured in Cleveland, Ohio, from 1905 to 1920 and Chicopee Falls, Massachusetts, from 1920-1932.

History

The Rauch & Lang Carriage Company was incorporated in 1884, by Jacob Rauch and Charles E. J. Lang. Producing some of the best known and expensive carriages in Cleveland. The company entered the automotive business in 1903 by taking on the agency for the Buffalo Electric, and in 1905 offered an electric stanhope of its own manufacture.

Electric Motor Cars

50 stanhopes, coupes and depot wagons were built in the first year. In 1907 Rauch & Lang bought out the Hertner Electric Company who supplied Rauch & Lang motors and controllers; John H. Hertner became chief engineer for the Rauch & Lang automobile department. From 1907 the company made all parts of its car in its own factory. Production increased annually, but In 1911 Rauch & Lang had endured being sued by the Baker Motor Vehicle Company for infringement of patent relating to the mounting of rear springs.

Merger with Baker Electric

With declining electric car sales nationwide, by 1915 the two firms decided to merge. The Baker R. & L. Company was the result, though the firm became more popularly known as Baker-Raulang as did the cars. The Baker name continued only through 1916. Electric cars were available in several body styles, including some with four doors, which was unusual for an electric. A choice of front or back-seat steering was available. The Owen Magnetic was produced in the Baker R & L Company plants from 1916 to 1919. During 1919 a total of 700 Rauch & Lang electrics were built and the company entered automobile coach-building as Raulang Body Division of the Baker R & L Company. Another department was set-up to produce electric industrial trucks.

Chicopee Falls

In January 1920, Ray S. Deering, the president of the Stevens-Duryea Company of Chicopee Falls. Massachusetts announced that he had bought out the electric passenger car business of Baker R & L which he reorganized as Rauch & Lang, Inc. A new factory built next to the Stevens-Duryea plant in Chicopee Falls was occupied by Rauch & Lang. In 1922, Rauch & Lang, Inc. entered the taxicab field, with production of both electric and gasoline versions marketed under the initials of R & L. From 1923, taxicab production was the mainstay of the Rauch & Lang production. The electric taxi did not sell nearly as well, and the electric passenger cars were produced only in handfuls. From 1924 Rauch & Lang, Inc. was in financial trouble. An extension of time was granted, and the firm struggled on for a while longer. Late in 1928 half of the Rauch & Lang factory was leased to Moth Aircraft Corporation, and passenger car production ceased later that year.

Fate

Shortly before the

1929 Wall Street crash The Wall Street Crash of 1929, also known as the Great Crash, was a major American stock market crash that occurred in the autumn of 1929. It started in September and ended late in October, when share prices on the New York Stock Exchange colla ...

, an experimental 60 hp gas-electric was built at Rauch & Lang in collaboration with General Electric engineers. It was sold to Colonel E. H. R. Green, son of multi-millionaire

Hetty Green Hetty Green (November 21, 1834 – July 3, 1916), nicknamed the Witch of Wall Street, was an American businesswoman and financier known as "the richest woman in America" during the Gilded Age. She was named by the ''Guinness Book of World Reco ...

. The stock market crash later that fall precluded any possible plans of production, but the third hybrid built in 1930 is extant. The company continued sporadic production of taxicab and coachwork into 1932.

Gallery

File:Red Brougham Profile view.jpg, 1890s Rauch & Lang Brougham File:Rauch & Lang Carriage Company advertisement, Theatre magazine, Jan 1911.jpg, Rauch & Lang Carriage Company advertisement, Theatre magazine, Jan 1911 File:Rauch & Lang 1912-1914 (4).JPG, 1912-1914 Rauch & Lang in a Salzburg Austria museum File:The Rauch & Lang Carriage Company, May 1913.jpg, Rauch & Lang advertisement - American Homes & Gardens magazine May, 1913 File:1916 Rauch and Lang.jpg, 1916 Rauch & Lang at Crawford Auto-Aviation Museum File:1916 Owen Magnetic.jpg, 1916 Owen Magnetic, coachwork and assembled by Baker R & L Co. File:1922 Rauch and Lang Electric.jpg, 1922 Rauch & Lang Electric File:1930 Ruxton Model C Rauch & Lang Phaeton (3828638567).jpg, 1930 Rauch & Lang coachwork - Ruxton Phaeton

References

External links

Rauch & Lang at ConceptCarz

Secondhandgarage.com: Rauch and Lang company history

Ghostsofdc.org: What Happened to the Electric Car? Buy a Rauch & Lang Coupe (1909)
* * {{commons category, Rauch and Lang vehicles Defunct motor vehicle manufacturers of the United States Historic American Engineering Record in Ohio Electric vehicles introduced in the 20th century Motor vehicle manufacturers based in Ohio Manufacturing companies based in Cleveland Motor vehicle manufacturers based in Massachusetts American companies established in 1905 Vehicle manufacturing companies established in 1905 Vehicle manufacturing companies disestablished in 1920 1905 establishments in Ohio 1920 disestablishments in Ohio Defunct companies based in Ohio Electric vehicle manufacturers of the United States Electric vehicles Coachbuilders of the United States 1900s cars 1910s cars 1920s cars 1930s cars Brass Era vehicles Vintage vehicles Pre-war vehicles Cars introduced in 1905