In sociology, the term rationalization was coined by
Max Weber
Maximilian Karl Emil Weber (; ; 21 April 186414 June 1920) was a German Sociology, sociologist, historian, jurist and political economy, political economist, who is regarded as among the most important theorists of the development of Modernity, ...
, a German sociologist, jurist, and economist. Rationalization (or rationalisation) is the replacement of traditions, values, and emotions as motivators for behaviour in society with concepts based on
rationality and
reason
Reason is the capacity of Consciousness, consciously applying logic by Logical consequence, drawing conclusions from new or existing information, with the aim of seeking the truth. It is closely associated with such characteristically human activ ...
.
The term rational is seen in the context of people, their expressions, and or their actions. This term can be applied to people who can perform speech or in general any action, in addition to the views of rationality within people it can be seen in the perspective of something such as a worldview or perspective (idea).
An example of rationalization can be seen in the implementation of bureaucracies in government is a kind of rationalization, as is the construction of high-efficiency living spaces in architecture and urban planning. A potential reason as to why rationalization of a culture may take place in the modern era is the process of
globalization
Globalization, or globalisation (English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-ise, -ize (-isation, -ization), see spelling differences), is the process of foreign relation ...
. Countries are becoming increasingly interlinked, and with the rise of technology, it is easier for countries to influence each other through
social networking, the
media
Media may refer to:
Communication
* Media (communication), tools used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Broadcast media, communications delivered over mass el ...
and
politics
Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that stud ...
. An example of rationalization in place would be the case of witch doctors in certain parts of Africa. Whilst many locals view them as an important part of their culture and traditions, development initiatives and aid workers ha