Carlos Roberto Massa (born 15 February 1956), better known as Ratinho, is a Brazilian television presenter, businessman, comedian, radio personality, and politician, and being one of the best-known presenters of the Brazilian Television System and father of the Governor of the State of Paraná, Ratinho Júnior.

Biography

Ratinho was a politician from the late 1970s until the mid-1990s, where he was the Vereador of

Curitiba Curitiba () is the capital and largest city in the state of Paraná (state), Paraná in Southern Brazil. The city's population was 1,773,718 , making it the List of cities in Brazil by population, eighth most populous city in Brazil and the larg ...

and then Federal Deputy for

Paraná Paraná, Paranã or Parana may refer to: Geology * Paraná Basin, a sedimentary basin in South America Places In Argentina *Paraná, Entre Ríos, a city * Paraná Department, a part of Entre Ríos Province In Brazil *Paraná (state), a state ...

where he ran for the Partido da Reconstrução Nacional party. He is the founder and owner of Grupo Massa, which operates in

communications Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not onl ...

agribusiness Agribusiness is the industry, enterprises, and the field of study of value chains in agriculture and in the bio-economy, in which case it is also called bio-business or bio-enterprise. The primary goal of agribusiness is to maximize profit ...

management Management (or managing) is the administration of organizations, whether businesses, nonprofit organizations, or a Government agency, government bodies through business administration, Nonprofit studies, nonprofit management, or the political s ...

and

brand licensing Brand licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed ...

. Ratinho began his television career in 1991 as a police reporter on ''Rede OM''. In 1997, he debuted a program called ''Ratinho Livre''. In 1998 he transferred to SBT and hosted the show

Programa do Ratinho 'Programa do Ratinho' is a Brazilian television program displayed by SBT, presented by Ratinho ( Carlos Roberto Massa), and first aired from September 8, 1998 with popular content, music, information, interviews, jokes, humor, fun, the main new ...

, which ran until 2006. The show returned in 2009 and he returned to host.

Personal life

Ratinho's son, Ratinho Júnior is the current governor of the state of

, having won the 2018 election. He is a supporter of the Brazilian football club

Palmeiras The Sociedade Esportiva Palmeiras (), commonly known as Palmeiras, is a Brazilian professional association football, football club based in the city of São Paulo, in the district of Perdizes (district of São Paulo), Perdizes. Palmeiras is ...

. He is a staunch supporter of

Jair Bolsonaro Jair Messias Bolsonaro (; born 21 March 1955) is a Brazilian politician and former military officer who served as the 38th president of Brazil from 2019 to 2023. He previously served as a member of Brazil's Chamber of Deputies (Brazil), Chamb ...

. Ratinho became a friend and business partner of singer and digital influencer Metturo and shares events together.

References

{{DEFAULTSORT:Ratinho 1956 births Living people People from São Paulo (state) Brazilian television presenters Members of the Chamber of Deputies (Brazil) from Paraná Brazilian Democratic Movement politicians Brazilian Labour Party (1981) politicians People from Jandaia do Sul Brazilian Roman Catholics