''Rasam'' (English: ''Custom'') is a 2014

Pakistan Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...

i social drama serial directed by ''Asim Ali''. It was premiered on 1 May 2017. The serial is written by ''Samina Aijaz'' and produced by ''Gold Bridge Media'' in collaboration with ''Habib Jaan''. The serial features

Sumbul Iqbal Sumbul Iqbal Khan (Urdu: سنبل اقبال خان; born 30 August 1990) is a Pakistani television actress. She is best known for her leading roles in '' Meray Khwab Raiza Raiza'' (2011), '' Kis Din Mera Viyah Howay Ga 2'' (2012), '' Raju Rock ...

Junaid Khan Junaid Khan may refer to: * Junaid Khan (Basmachi leader), political leader in the Khanate of Khiva and the Basmachi movement * Junaid Khan (cricketer) (born 1989), Pakistani cricketer * Junaid Khan (Pakistani actor) (born 1981), Pakistani singer ...

, Hassan Niazi and

Javaid Sheikh Jawed Sheikh (also spelled Javaid and Javed; born 8 October 1954) is a Pakistani actor, film director and producer who works in Lollywood and Bollywood. He is best known for working in the Hindi films ''Om Shanti Om'', ''My Name Is Anthony Gon ...

in lead roles. The serial is based on how a mistake during performing traditions, changes the lives of Ali and Amber.

Synopsis

Everything is going well until all is lost, not just for Ali (Junaid Khan) but for Amber (Sumbul Iqbal) as well and only for a stupid mistake committed in a mehndi ceremony by a family member which leaves everyone in shock. They say these Rasam's are the flavors of our wedding ceremonies but not for Amber. What is it that the future holds for girls like Amber, isn't she a victim of these Rasam's?

Cast

as Amber *

as Ali * Hassan Niazi as Shehzad *

Javed Sheikh Jawed Sheikh (also spelled Javaid and Javed; born 8 October 1954) is a Pakistani actor, film director and producer who works in Lollywood and Bollywood. He is best known for working in the Hindi films ''Om Shanti Om'', '' My Name Is Anthony G ...

as Sattar, Father of Amber *

Ghazala Kaifee Ghazala Kaifee (née Najam) is a Pakistani actress. She is one of the most popular actresses of her time and was one of the most successful actress of 1970s, 1980s and 1990s. She is known for her roles in dramas '' Laikin'', ''Qissa Meherbano K ...

as Asma, Mother of Amber * Rija Ali as Tajwar, Sister of Ali * Amir Qureshi as Asad, Husband of Tajwar *

Kaif Ghaznavi Kaif Ghaznavi is a Pakistani performer who has been directing cultural festivals with the name of '' Bunvat International Festival'' and runs the '' Kaifwala Foundation''. As an actress, she is better known for her role of Pari in '' Sang-e-Mar ...

as Noreen, Second wife of Ali *

Humaira Ali Humaira Ali (née Chaudhry; 5 April 1960 – 3 May 2025) was a Pakistani actress. She was known for her roles in dramas ''Nail Polish'', '' Kankar'', '' Jab We Wed'' and '' Sammi''. Early life Humaira was born on 5 April 1960 in Lahore, Pakist ...

as Yasmeen, Mother of Ali * Ali Anwar as Ahmed, Brother of Amber *

Beena Chaudhary Beena Chaudhary is a Pakistani actress. She is known for her roles in dramas '' Romeo Weds Heer'', '' Ishq Zahe Naseeb'', '' Suno Chanda 2'', '' Ghisi Piti Mohabbat'' and '' Kahin Deep Jaley''. Early life Beena was born in 1968 on 6 March in ...

as Zahida, Phuppo of Ali *

Birjees Farooqui Birjees Farooqui is a kashmiri actress. She is known for her roles in dramas ''Tumhare Hain'', ''Bandish'', '' Kasa-e-Dil'', '' Muqaddar'' and ''Darr Khuda Say''. Early life Birjees was born in 1965 on 11 January in Lahore, Pakistan and she ...

as Shehzad's mother * Sonia Rao as Shela, Friend and colleague of Amber * Mahrukh Rizvi as Reena, Love interest of Asad

Interruption

In May 2014, Geo TV was banned by

PEMRA Pakistan Electronic Media Regulatory Authority (PEMRA) ( ) is an independent and constitutionally established federal institution responsible for regulating and issuing channel licenses for establishment of the mass media culture, print and el ...

for airing blasphemous content on

Geo Entertainment ''Geo Entertainment'' or Har Pal Geo is a Pakistani entertainment television channel owned by Geo Television Network was established in May 2002. Its test transmission started on 14 August 2002 on the PAS 10 digital satellite whereas on 1 Octob ...

in its morning show

Utho Jago Pakistan ''Geo Entertainment'' or Har Pal Geo is a Pakistani entertainment television channel owned by Geo Television Network was established in May 2002. Its test transmission started on 14 August 2002 on the PAS 10 digital satellite whereas on 1 Octobe ...

. Therefore, the serial was on hiatus along with other serials of the channel for few months.

Reception

The serial could not do better on the ratings charts due to the unavailability of the channel in some parts of the country. It was also criticized by the viewers for its weak story line and flaws in direction.

References

{{reflist

External links

Rasam-Official Site
2014 Pakistani television series debuts Geo TV original programming Pakistani drama television series Urdu-language television shows